ULLU, one of India’s fastest-growing OTT platforms, has officially announced its move into the Web3 space with the launch of UlluCoin, its own utility token aimed at powering blockchain-led engagement on its platform.
With over 42 million active users and a presence in bold, original content since 2018, ULLU has now become one of the first major Indian streaming platforms to step into digital assets.
UlluCoin carries a total supply of 100 billion tokens and is designed to unlock premium content, enable in-app redemptions, and reward fans within the ULLU ecosystem.
To maintain user safety, UlluCoin will be available only through the official ULLU app and the website Ullucoin.io. The company said it is finalising exchange listings and public sale dates, which will be announced in the coming weeks.
Dubai-based Cypher Capital Markets is backing the project through a strategic early-stage investment. The venture firm, focused on blockchain and emerging technologies, has a track record of supporting major Web3 initiatives.
Alongside Cypher Capital, Chainsense Ltd has joined as UlluCoin’s Web3 partner, handling blockchain infrastructure, tokenomics, and expansion.
ULLU shared that with over 109 million downloads and a large subscriber base, UlluCoin will add a new layer of interaction for users and creators alike, combining digital entertainment with decentralised innovation.
The platform shared on social media: “With the official launch of #UlluCoin, ULLU steps into the Web3 era, becoming one of the first major Indian OTT platforms to merge entertainment with blockchain technology.”
UlluCoin is positioned as more than just a token. It’s built to create a full-stack digital ecosystem where streaming, fan engagement, and rewards operate on blockchain rails, opening a new phase for ULLU’s content experience.
Also Read: U.S. Banks are Planning to Launch Stablecoins Amid Crypto Push
