Why is Bitcoin’s price up today? Short squeeze, ETF flows & more

ambcryptoPublished on 2026-01-15Last updated on 2026-01-15

Abstract

Bitcoin extended its rally to nearly $98k on January 14th, driven by a combination of factors including a softer U.S. inflation report, significant short liquidations, and strong inflows into U.S. spot ETFs. Short liquidations reached a two-month high of $125 million, forcing bearish traders to exit positions and contributing to upward momentum. Market sentiment shifted from "fear" to "greed" for the first time since October, reflecting renewed risk appetite. However, a key resistance level—the 50-week Exponential Moving Average (EMA) at approximately $97.6k—must be reclaimed to confirm a sustained bullish trend. Failure to hold above this level could lead to another price dip.

Bitcoin built on its earlier rally induced by softer inflation print and pushed higher to nearly $98k during the trading session on the 14th of January.

It closed at $97.9K, bringing its 2026 rally to 10%, but eased slightly to $96.5K at the time of writing.

Although Bitcoin [BTC] had cleared the $95K hurdle that kept it range-bound since November, the real test for a renewed bullish market structure shift would be reclaiming the 50-week Exponential Moving Average (50-Week EMA).

The 50-week EMA has served as support during major corrections in bull market rallies, and dropping below it typically indicates an entry into a bear phase.

It was cracked when BTC fell below $100k in November, but the 2026 recovery could flip it into support again in case of a weekly close above $97.6k.

Which brings us to the crucial questions: what triggered the latest rally, and will the key support be reclaimed?

Short liquidations lift BTC higher

Bears were forced to the sidelines earlier in the week. In the past two days, short liquidations surged to a two-month high of $125 million.

On the 14th of January, more short positions, about $58 million, were wiped out, suggesting that the mid-week rally was also driven by a liquidity grab.

The market sentiment also shifted to a positive and “greed” level for the first time since October. For perspective, as of Monday, the Crypto Fear and Greed Index was at the “fear” level.

However, after the U.S. inflation print, BTC cleared $95k, and sentiment jumped to “neutral” by mid-week.

Is risk appetite back?

As of writing, the index climbed even higher to the “greed” level. This meant risk appetite was back.

Over the past three days, U.S. Spot ETFs attracted over $1.7 billion in total net inflows, reinforcing the risk-on mode from investors.

In fact, even the overall price momentum turned positive, and some were betting on $98k and $100k before the end of January.

However, as mentioned earlier, only a decisive reclaim of the 50-week EMA support would indicate a renewed bullish momentum.

And since there were still leveraged short positions parked at $99k, another round of liquidity grab may lift BTC price higher.

Otherwise, stalling below the 50-week EMA ($97.65k) may open the possibility of another dip.


Final Thoughts

  • BTC extended its mid-week rally to a high of $97.9k thanks to liquidity grab and renewed risk-appetite.
  • However, for a confirmed and renewed bull market uptrend, the 50-week EMA must be decisively reclaimed as support.

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Related Questions

QWhat were the main factors that drove Bitcoin's price rally in mid-January?

AThe main factors were a short squeeze with significant short liquidations (reaching a two-month high of $125 million), renewed risk appetite from investors, and strong inflows into U.S. Spot ETFs (over $1.7 billion in total net inflows over three days).

QWhat key technical indicator must Bitcoin reclaim to confirm a renewed bullish market structure shift?

ABitcoin must decisively reclaim the 50-week Exponential Moving Average (50-week EMA) as support, specifically a weekly close above $97.6k, to confirm a renewed bullish market structure shift.

QHow did market sentiment change according to the Crypto Fear and Greed Index during this period?

AMarket sentiment shifted dramatically. It was at 'fear' level as of Monday, jumped to 'neutral' by mid-week after the U.S. inflation data and BTC clearing $95k, and then climbed to the 'greed' level by the time of writing.

QWhat was the significance of the short liquidations mentioned in the article?

AThe short liquidations, which surged to a two-month high, forced bears to cover their positions. This buying pressure from liquidations, particularly the $58 million wiped out on January 14th, contributed significantly to driving the price higher in a 'liquidity grab'.

QWhat are the potential price scenarios for Bitcoin mentioned, depending on its action around the 50-week EMA?

AIf Bitcoin decisively reclaims the 50-week EMA (around $97.65k) as support, it could indicate renewed bullish momentum, potentially leading to a move towards $99k or $100k. However, if the price stalls below this level, it could open the possibility of another price dip.

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