UK’s FCA Takes Legal Action Against HTX Over Illegal Crypto Ads

bitcoinistPublished on 2026-02-11Last updated on 2026-02-11

Abstract

The UK's Financial Conduct Authority (FCA) has initiated legal proceedings against cryptocurrency exchange HTX for illegally promoting its services to UK consumers. The FCA stated that HTX repeatedly failed to comply with crypto promotion rules designed to protect consumers from misleading marketing, despite previous warnings. In contrast to most firms that cooperated, HTX continued its promotions on websites and social media. The exchange has since restricted new UK accounts but hasn't blocked existing users, raising concerns about ongoing violations. The FCA has also requested Apple, Google, and social media platforms to remove HTX's app and block its accounts for UK users. This marks the first such enforcement action by the FCA against a crypto firm.

UK’s Financial Conduct Authority (FCA) has taken legal action against crypto exchange HTX for illegal promotions to UK-based users.

FCA Has Started Legal Proceedings Against Crypto Exchange HTX

The FCA, UK’s financial watchdog, has begun legal proceedings against HTX, as revealed in a press release on the regulator’s website. The reason for the action is the crypto exchange not complying with FCA’s digital asset promotion rules. “Firms providing crypto products to UK consumers need to comply with rules which protect consumers from unfair and misleading marketing,” noted the regulator.

The rules first came into effect back in October 2023 and since then, the majority of firms that FCA has engaged with have responded positively in complying with the regime. FCA previously served a warning to HTX for illegally promoting services to UK consumers, but unlike other companies, the exchange continued to push financial promotions on its website and social media platforms.

“HTX’s conduct stands in stark contrast to the majority of firms working to comply with the FCA’s regime,” said Steve Smart, joint executive director of enforcement and market oversight at the FCA.

Formerly known as Huobi, HTX is a crypto exchange founded in China that now operates offices in various countries. The FCA has described the platform’s organizational structure as ‘opaque,’ with the identities of the owners and website operators remaining unknown, and repeated attempts by the regulator to engage with the firm ignored.

Following the initiation of the proceedings by FCA, HTX has restricted new accounts from users based in the UK. The crypto platform hasn’t stopped existing users from logging in, however, and has also not given any assurance that the changes are permanent, leaving the regulator concerned that the risk of ongoing breaches continues.

“This is the first time we’ve taken enforcement action against a crypto firm illegally marketing their products to UK consumers,” noted Smart. Alongside the legal action, the FCA has requested Google Play and Apple stores to drop HTX’s applications in the UK. The regulator has also asked social media platforms to block the exchange’s accounts to UK-based users.

Although the ownership structure of HTX is hidden, a name that has publicly been associated with the crypto exchange is billionaire Justin Sun, who serves as a global advisor. Sun’s name, however, doesn’t appear in FCA’s lawsuit.

In some other news, Coinbase Advanced witnessed net outflows of stablecoins earlier, as highlighted by CryptoQuant author Darkfrost in an X post. Stablecoins are digital assets that have their price pegged to a fiat currency. Generally, investors withdraw into these tokens when they want to avoid the volatility associated with cryptos like Bitcoin, so exchange outflows related to stablecoins can be a sign that traders are retreating from the market.

The trend in the stablecoin Coinbase netflow | Source: @Darkfost_Coc on X

From the chart, it’s visible that recently the trend has started to reverse, with stablecoins flowing into Coinbase Advanced once more, a potential sign that US-based whales are becoming interested in swapping into the volatile side once more.

Bitcoin Price

At the time of writing, Bitcoin is trading around $68,700, down 6% over the last week.

The price of the coin seems to have been moving sideways over the last few days | Source: BTCUSDT on TradingView

Related Questions

QWhat is the main reason the UK's FCA has taken legal action against the crypto exchange HTX?

AThe FCA has taken legal action because HTX did not comply with the UK's digital asset promotion rules, which are designed to protect consumers from unfair and misleading marketing.

QHow has HTX responded to the FCA's legal proceedings regarding its UK operations?

AHTX has restricted new accounts from users based in the UK, but it has not stopped existing users from logging in and has not given any assurance that these changes are permanent.

QWhat specific actions has the FCA requested from Google Play, Apple, and social media platforms concerning HTX?

AThe FCA has requested that Google Play and Apple remove HTX's applications from their UK stores and has asked social media platforms to block the exchange's accounts for UK-based users.

QAccording to the FCA, how does HTX's organizational structure and responsiveness to the regulator's attempts to engage with it?

AThe FCA has described HTX's organizational structure as 'opaque,' with the identities of the owners and website operators unknown, and the regulator's repeated attempts to engage with the firm have been ignored.

QWhat was the notable trend observed in Coinbase Advanced's stablecoin netflows, as mentioned in the article?

AAfter a period of net outflows, the trend reversed with stablecoins flowing back into Coinbase Advanced, which is a potential sign that US-based whales are becoming interested in swapping into more volatile cryptocurrencies again.

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