# Strategy Related Articles

HTX News Center provides the latest articles and in-depth analysis on "Strategy", covering market trends, project updates, tech developments, and regulatory policies in the crypto industry.

Quarterly Loss of $12.4 Billion: Why Can’t It Stop Strategy from Frantically Buying Bitcoin?

MicroStrategy (now Strategy) reported a staggering net loss of $12.4 billion in Q4 2025, primarily due to the adoption of a new fair value accounting standard that required marking its holdings to market amid Bitcoin’s sharp decline to around $65,000. Despite the loss, the company aggressively expanded its Bitcoin position, purchasing an additional 41,002 BTC in January 2026, bringing its total holdings to 713,502 BTC — approximately 3.4% of Bitcoin’s total supply — with an average cost of $76,052 per coin. The firm’s core software business, though profitable with $123 million in Q4 revenue, was overshadowed by its Bitcoin-centric strategy. Strategy raised over $25.3 billion in capital during 2025, leveraging financial instruments to amplify its Bitcoin exposure. It maintains $2.25 billion in cash reserves to cover dividends and interest for 2.5 years. CEO Phong Le acknowledged risks, stating that if Bitcoin fell to $8,000, the company might need to restructure debt rather than sell BTC. The firm’s "Bitcoin flywheel" model relies on continuous capital raising and BTC appreciation, but compressed mNAV (1.07) and high-yield preferred shares (STRC, 11.25% dividend) reflect market skepticism. A prolonged downturn could trigger a negative feedback loop: falling BTC value → reduced ability to raise capital → potential forced BTC sales. Executive Chairman Michael Saylor emphasized long-term optimism, citing supportive U.S. policy and institutional adoption, while downplaying quantum computing risks as a decade away. Strategy remains a high-risk, high-reward bet on Bitcoin’s future.

比推2 days ago 14:44

Quarterly Loss of $12.4 Billion: Why Can’t It Stop Strategy from Frantically Buying Bitcoin?

比推2 days ago 14:44

Yuanbao Stumbles, Qwen Booms: The Spring Festival AI Traffic War Among Tech Giants Begins

The article analyzes the divergent strategies of major Chinese tech companies in AI product marketing during the Spring Festival period. While global AI development accelerates, domestic giants like Alibaba, Tencent, ByteDance, and Baidu are heavily investing in holiday campaigns to capture user attention. Tencent’s Yuanbao faced a significant backlash when its红包 (red packet) campaign was restricted by WeChat for violating platform rules by encouraging excessive sharing. The piece argues that Yuanbao’s approach—relying on cash incentives for user growth—is misaligned with AI products, which are task-driven and require sustained engagement rather than one-time rewards. This led to high user acquisition but poor retention and weak product identity. In contrast, Alibaba’s Qianwen successfully integrated AI into practical scenarios like shopping, food delivery, and travel bookings during the festival. By linking AI utility to real consumer needs (e.g., flash sales, coupon redemption, and logistics), it created immediate value and fostered long-term user trust. The author suggests effective AI marketing should focus on solving actual user problems (e.g., travel planning, personalized greetings, family photo organization), encourage organic word-of-mouth rather than forced sharing, and transition from short-term campaigns to long-term user habits. The key is making AI genuinely useful rather than merely promotional.

marsbit2 days ago 12:23

Yuanbao Stumbles, Qwen Booms: The Spring Festival AI Traffic War Among Tech Giants Begins

marsbit2 days ago 12:23

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