Gold Prices Are Soaring Again and Again. Can Ordinary People Still Get on Board?
The price of gold has surged dramatically, rising from around $2,600 per ounce at the start of 2025 to over $4,400, while domestic prices in China broke through the ¥900–1,000 per gram mark. Against a backdrop of economic uncertainty, low returns on savings and wealth management products, and volatile equity markets, gold is re-emerging as a preferred asset for both individual and institutional investors.
Gold serves as a reliable store of value and a hedge against instability, with its price often moving independently of stocks and bonds. Its historical role as a universal monetary asset makes it particularly attractive during periods of geopolitical tension and inflation. Over the past 20 years, gold denominated in RMB has delivered an average annual return of over 10%, outperforming many traditional investments.
The concept of “gold+” is gaining traction—referring to multi-asset investment products that include a strategic allocation to gold (often 5–10%) alongside equities, bonds, and other assets. These products are designed to reduce volatility, improve risk-adjusted returns, and simplify decision-making for retail investors who may lack the expertise or discipline to manage gold exposure independently.
Examples show that a portfolio with a 10% allocation to gold would have significantly outperformed a pure equity portfolio over the past decade. By integrating gold into a diversified strategy, “gold+” products offer a structured, long-term approach to wealth preservation and growth, making gold’s stability and defensive qualities accessible to everyday investors.
深潮12/23 06:52
