# Influence Related Articles

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What Exactly Is a16z's 'New Media'? New Media Is a Migration of Power

The article explores a16z's concept of "new media," arguing it represents a fundamental shift in power dynamics rather than just new content formats. It posits that in an era of content oversupply and near-zero distribution costs, attention and trust have become the new scarcities. The core value is no longer mere exposure but the ability to influence decisions—termed "agency"—the power to make others act based on your judgment. The piece contrasts old media (centralized, institution-owned, creators as employees) with new media (decentralized, individual-as-node, creators building direct influence). This transforms media from an institutional asset into personal capital and a tool of power. a16z treats this media capability as core infrastructure, recognizing that the traditional model of "capital → company → market" has flipped. Now, "agency → community → market → capital" is key, as capital alone no longer guarantees action. The article concludes by introducing Internet Capital Markets (ICM) as the next evolution, solving new media's flaw by turning influence and consensus into tradable, ownable capital structures—moving from "right to distribute" to "right to price." The ultimate leverage shifts from code to new media: scalable narrative, judgment, and taste.

marsbit01/23 08:41

What Exactly Is a16z's 'New Media'? New Media Is a Migration of Power

marsbit01/23 08:41

As a Founder, How to 'Ethically' Promote and Attract 'Die-Hard Fans'

Successful founders build cult-like followings through strategic, ethical "propaganda" that creates deep audience connection. This involves crafting unique, repeatable memes (phrases, symbols, or ideas) that become ingrained in followers' subconscious through repetition, fostering belief and identity. Key elements include: - **Positioning**: Define a unique mission that solves pain points or offers a new method, evoking emotion through narrative and symbolism. - **Memes**: Use consistent branding (words, visuals, styles) to ensure instant recognition and authority. Examples include Trump’s "Make America Great Again" or community-specific terms like "Utopian" to create insider identity. - **Identity and Enemy**: Combine identity ("I am an X") with a mission to form a "us vs. them" dynamic. A shared enemy (e.g., traditional influencers) strengthens loyalty. - **Repetition**: Consistently reinforce messages to change minds and build authority, aiming for top 5% influence. The formula: Identity + Mission + Shared Enemy = Die-Hard Followers. This approach transforms creators into leaders with dedicated communities.

marsbit01/13 05:23

As a Founder, How to 'Ethically' Promote and Attract 'Die-Hard Fans'

marsbit01/13 05:23

Manipulating the Future with Media: What Exactly Is a16z Up To?

a16z is fundamentally transforming from a top Silicon Valley VC into a coordinated engine shaping technology, politics, and reality. It has built a sophisticated media machine, led by figures like Alex Danco and Erik Torenberg, offering "timeline takeover as a service" to dominate online narratives for its portfolio companies. This includes an in-house content team, a New Media Fellowship program, and strategic investments in platforms like Twitter. a16z also co-led a $300M investment in prediction market platform Kalshi, viewing such markets as fundamental to organizing attention and capital. The firm actively engages in political coordination, with executives making significant donations, organizing encrypted WhatsApp groups to influence discourse, and attempting to place allies in regulatory roles. Positioning itself as a "legitimacy bank," a16z aims to make certain futures appear inevitable by controlling the infrastructure of belief—blending media, markets, talent pipelines, and political influence into a powerful, multi-faceted machine.

深潮12/25 08:09

Manipulating the Future with Media: What Exactly Is a16z Up To?

深潮12/25 08:09

The Joe Rogan Phenomenon: From Maverick Path to Podcast King, the True Influence of $250 Million

Joe Rogan, a comedian and UFC commentator, rose from humble beginnings to host the world's most influential podcast, "The Joe Rogan Experience," valued at $250 million. His unconventional, long-form, and unscripted style attracts high-profile guests like Elon Musk, Donald Trump, and Jensen Huang, who share candid moments rarely seen in traditional media. The podcast’s success lies in its authenticity, reaching audiences distrustful of mainstream media. In 2024, Trump’s three-hour appearance, discussing topics from UFOs to tariffs, garnered over 50 million views and was credited as a key factor in his election victory. However, Rogan faces controversy for spreading misinformation on COVID-19, AIDS, and climate change, highlighting the tension between free speech and responsible media. In China, figures like Luo Yonghao attempt to replicate this model, but face challenges due to shorter content trends, weaker monetization, and cultural constraints. While the format can be imitated, Rogan’s unique influence remains rooted in American media dynamics.

比推12/23 14:00

The Joe Rogan Phenomenon: From Maverick Path to Podcast King, the True Influence of $250 Million

比推12/23 14:00

This American Earns $250 Million a Year from Podcasting, and Luo Yonghao Is Learning from Him

American podcaster Joe Rogan earns $250 million annually from his hugely successful show, "The Joe Rogan Experience." The article details his unconventional path from comedian, reality TV host, and UFC commentator to becoming the world's most influential podcaster. His long-form, casual interview style, often lasting over three hours, has attracted top guests like Elon Musk (in a famous 2018 episode where Musk smoked cannabis), Donald Trump (a key 2024 election interview), and Nvidia CEO Jensen Huang. Rogan's success is attributed to his "outsider" approach, creating a space where guests can speak freely, unlike traditional media. This has built immense trust with his primarily young, male audience who are skeptical of mainstream news. His 2020 exclusive deal with Spotify was worth $200 million, and he renewed it in 2024 for $250 million without exclusivity. The article explores his significant cultural impact, notably his role in the 2024 U.S. election where Trump's appearance on his show was widely credited with reaching crucial voters. It also notes attempts to replicate his model in China, such as Luo Yonghao (罗永浩), but highlights challenges like a preference for short-form content and different media environment. Finally, it addresses the controversies surrounding Rogan, including spreading COVID-19 and AIDS misinformation, which critics say make him a hub for conspiracy theories, while supporters value his anti-establishment stance.

深潮12/23 09:21

This American Earns $250 Million a Year from Podcasting, and Luo Yonghao Is Learning from Him

深潮12/23 09:21

Founder's Playbook: Story is Leverage, No Product is Just Self-Indulgence

Founder's Playbook: Story as Leverage, No Product is Just Self-Indulgence Many marketing efforts in crypto fail because founders don't know how to "tell stories." A story is the lasting impression a brand leaves—it's the emotional resonance and mindshare accumulated over time. Examples include Apple's "Think Different" and Nike's "Just Do It." Founders often mistake media exposure, event sponsorships, or investor announcements for storytelling. But these are not stories. True storytelling requires careful cultivation and cannot be entirely outsourced. In the attention economy, storytelling has been reduced to algorithmic dopamine hits, but it remains a powerful form of leverage. Visionaries like Masayoshi Son, Elon Musk, and Steve Jobs used stories to drive capital formation and emotional engagement. However, storytelling without a product is overvalued. Viral marketing may create buzz, but without a usable, sustainable product, it ultimately fails. In crypto, many projects generate hype on social media but offer users no clear utility, often confusing them with jargon. Token price, functionality, and use cases should each tell different stories through appropriate channels. Effective storytellers—like those at Hindenburg Research or Packy McCormick—can influence markets and amplify capital. But a great story without a product, or a great product without a story, will eventually fail. Both must intertwine to create lasting impact. Storytelling is a skill that requires time, taste, and practice. Founders should engage with creative communities, support artists, and explore unrelated interests to find inspiration. The audience is forgiving—if you provide value, they will listen.

marsbit12/21 04:37

Founder's Playbook: Story is Leverage, No Product is Just Self-Indulgence

marsbit12/21 04:37

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