# BIRB Token Related Articles

In-Depth Analysis of Moonbirds: Where Is It Headed Now?

Moonbirds, once a prominent NFT project, was acquired by Orange Cap Games in 2025, shifting its focus toward becoming a broader IP-driven business. The new strategy aims to emulate the success of Pop Mart by expanding into physical collectibles, trading card games (TCG), and mobile games. Key initiatives include the "Blind Box 2.0," which bundles physical toys, TCG cards, and NFTs to cross-promote ecosystem engagement, and partnerships with major distributors for global retail presence. A TCG game and mobile app are designed to attract and retain users beyond the crypto niche. However, the utility of the $BIRB token remains vague, framed as a "cultural coordination layer" without clear economic benefits for holders. The project’s success hinges on transitioning from NFT speculation to sustainable IP monetization.

marsbitYesterday 03:37