Polygon为何成为星巴克们登陆Web3的入口?

蜂巢TechPublished on 2022-11-17Last updated on 2022-11-17

Abstract

区块链基础设施Polygon网络正在成为传统品牌进入Web3世界的入口。

区块链基础设施Polygon网络正在成为传统品牌进入Web3世界的入口。

11月4日,Meta旗下社交平台Instagram宣布,将支持用户创建、购买和交易NFT,底层首选Polygon;更早前的7月,BBS平台Reddit已经基于Polygon推出了社区头像NFT项目。

传统金融机构也是Polygon的用户。11月2日,摩根大通、星展银行和SBI数字资产控股公司使用Polygon链上的DeFi应用完成了链上外汇和政府债券的交易试验。除此之外,消费品牌星巴克、可口可乐、迪士尼、Adidas等都在利用这个区块链网络尝试NFT。

Polygon区块链网络到底做对了什么受到传统商业体的欢迎?

作为Web3底层,区块链想要得到大规模应用,必须实现链上交易的高速度和低Gas费,这已经成为现行区块链网络的实践共识。Polygon当然也如此,但更重要的是,它以应用程序构建和使用的便捷性为直接目标,在向内兼容以太坊生态后,开始为其他区块链网络提供性能补给,最终向区块链以外的世界展现Web3的友好度。

正如它的译名「多边形」一样,这个区块链网络逐渐让传统公司通过体验感看到了Web3带来的多元性。

「大路」拥堵Polygon修「小路」自成基建

如果把Web3想象成繁荣的古罗马,2021年以前的以太坊可以被视作通往罗马的大路,各种去中心化应用程序在这条路上出现,让人期待着目的地的精彩。

可惜,大路总堵,不免让人对未来感到黯然,修路者Polygon选择搞条小路输堵,梦想让更多的人顺畅地通往Web3,结果修着修着成了基建服务商。

和现行的许多区块链网络一样,最开始的Polygon也想解决以太坊拥堵、缓慢的现状。不同的是,它并没有独立构建一个像以太坊一样的第一层网络(Layer1),而是选择用第二层网络(Layer2)扩展的思路——通过侧链完成链下计算为主网疏堵,并使用Plasma框架和PoS验证器来让网络保证去中心化和资产安全。

那时的Polygon还叫Matic Network,由Jaynti Kanani、Anurag Arjun和Sandeep Nailwal 三位印度籍开发者组成了核心团队,他们决定先利用以太坊上已经形成的开发者社区资源,让侧链结构支持以太坊生态的DApp应用,由他们来验证Matic Network网络的交易速率。

由于Matic Network侧链完全兼容以太坊EVM,且节点少,链上处理交易的速度快不说,Gas费还低,用户每笔交易的成本比以太坊足足低了1万倍。早期的内部测试网单侧链的数据显示,Matic Network的吞吐量可达10000 TPS,以太坊标准(ERC-20、ERC-721)的加密资产可以在该网络上完成即时转移和相互交换,Gas成本可以忽略不计。

不少DeFi应用开始从以太坊向Matic Network迁移。如今,Aave、Curve、SushiSwap已经都在该网络上完成了部署和运营。

解决速度问题的同时,Matic Network团队还将大量精力投入到应用程序在网络上开发的便利性中。为了给修罗马的「打工人」提供工具,Matic的开源基金会持续提供资源,支持网络钱包、支付API和应用程序SDK组件的研发,这些解决方案为开发人员构建或迁移基于以太坊等基础平台的DApps提供了便捷。

2021年2月,Matic Network更名为Polygon,这次更名也意味着一次转型,正如它的新名字的含义「多边形」一样,这个网络不只打算为以太坊提供可扩展性,还要为其他区块链带去性能补给。为此,Polygon以自主研发+「买买买」的收购模式,丰富解决方案,进一步提升网络的功能性。

Polygon产品表

在自研产品上,Polygon 注重多元兼容,Miden VM通用虚拟机的构建就是体现之一,该虚拟机为开发人员提供了众多编程语言的支持,包括以太坊及常用的Solidity语言以及新一代公链Aptos使用的Move语言等。

2021年8月,Polygon以2.5亿美元收购Hermez——基于零知识证明协议(SNARK)搭建的Layer2扩容解决方案,聚焦于加密资产支付和转账。4个月后,Polygon又收购了Mir Protocol团队——基于零知识证明的去中心化应用程序解决方案。

整合各种解决方案后的Polygon已经不再是一个单纯的侧链网络,正在变成一个区块链基建型的Web3底层,对应的功能包括加密资产的流转和支付、去中心化应用程序构建等基础能力,还包括按需定制区块链的功能。比如利用Polygon Edge(SDK)工具构建专门的区块链网络;使用Polygon Avail模块构建独立链、侧链等多元结构的区块链网络;企业还可以利用Polygon Nightfall协议为私人交易提供隐私保护。

对内兼容 向外开放

Polygon丝滑底层网络的第一批受益方是区块链应用程序,包括DeFi和NFT。

2021年4月,Polygon启动1亿美元的DeFi基金推动生态发展。由于完全兼容以太坊虚拟机(EVM),加上生态扶持,以太坊链上的Aave、Curve、Sushiswap、Uniswap等众多知名去中心化金融应用先后在Polygon上完成部署。

根据DeFiLlama数据平台显示,截至今年11月10日,Polygon生态内锁仓的加密资产价值(TVL)为11.7亿美元,众多公链TVL中排名第四,仅次于以太坊(598)和BNBChain(496)。

2021年7月,Polygon开始了非金融链上生态的布局,专门成立了Polygon Studios,扶持NFT、链游、元宇宙等应用的建设。同年9月,NFT交易市场的龙头平台OpenSea在Polygon上跨链部署,它看上的正是这条链的低Gas费和快速交易。

可扩展加上低Gas,Polygon已经成为众多Web3应用构建的首选。除了吸引外部应用的迁移,Polygon也在扶持原创应用的建设,去中心化交易应用QuickSwap、算法稳定币KlimaDAO已经成为链上的主流基础DeFi;此外,去中心化社交媒体基础协议Lens Protocol也采用了Polygon底层。

目前,Polygon已经拥有丰富的生态系统,链上的智能合约多达1600多个。官方最新周报显示,该链每周活跃用户数有130万,每日交易笔数为258万,而平均每笔交易Gas费仅0.042美元。

11月4日,Polygon社区发布的链上数据

Polygon底层的兼容性、开发的便利性逐渐被区块链外部的世界所见,越来越多的中心化企业实体开始利用这个网络尝试Web3。

今年7月,论坛社交平台Reddit基于Polygon推出了社区头像NFT项目Reddit Collectible Avatars,支持用户购买并生成头像。该项目直接为Polygon网络新增了300万个钱包。4个月后的11月4日,Instagram宣布,将支持用户创建、购买和交易NFT,底层首选Polygon。

而Polygon生态中的DeFi应用也被传统金融机构看到。11月2日,摩根大通、星展银行和SBI数字资产控股公司使用部署在Polygon链上的借贷应用Aave,将新加坡元存款及政府债券Token化,兑换成日元和日本政府债券,首次完成了链上外汇和政府债券的交易试验。

此外,消费品牌开始在Polygon链上布局NFT和元宇宙。今年9月,线下零售品牌星巴克宣布基于Polygon推出会员忠诚度NFT项目奥德赛(Starbucks Odyssey);7月,可口可乐在Polygon链上发行了限量版Pride Collection NFT;迪士尼选择与Polygon共同支持专注于NFT、人工智能(AI)和增强现实(AR)的加速器计划;运动品牌Adidas Originals和奢侈品品牌Prada利用Polygon合作发行NFT Adidas for Prada。

Polygon目前的成就不但证明了最初选路的正确性,也提供了一个Web3底层基础设施发展的路径——相比颠覆Web2,不如先成为它的改造工具。只有让拥有广泛用户的传统场景在Web3上看到改变的有效性,才能打破通往Web3的障碍,「罗马」才不会是仅存于想象中的繁荣。

Trending Cryptos

Related Reads

Report Interpretation: J.P. Morgan Details Micron's Pre-Earnings Sentiment, Current Hardware Sector Dynamics

Morgan Stanley analyst Joshua Meyers' report (June 21, 2026) highlights key trends in the hardware and semiconductor sector ahead of Micron's earnings. The core takeaways are: 1. **Micron & Memory:** Memory remains a high-conviction long theme, driven by strong AI demand and rising ASPs. However, investor focus is shifting to the sustainability of Micron's >80% gross margins and the specifics of potential new long-term supply agreements (SCAs). 2. **Hardware Supply Chain:** AI-related demand for servers, networking, and storage remains robust, but company performance is diverging. Celestica (CLS) shows improved margin confidence, Western Digital and Seagate benefit from pricing, Fabrinet (FN) sees predictable AI optics growth, and Teradyne (TER) anticipates a new Google customer. 3. **AI Capex & WFE Forecasts:** JPMorgan increased its Wafer Fab Equipment (WFE) market growth forecasts to 28% in 2026 and 29% in 2027. AI infrastructure financing is evolving, with higher project-level debt reducing constraints on capex expansion. The report signals that while the AI-driven hardware cycle is strong, the market is entering a phase focused on execution verification (e.g., Micron's SCA details, Fabrinet's ramp with Amazon) and valuation sustainability. Key near-term signals include Micron's guidance, Arista Networks' outlook, and the pace of demand normalization post potential tariff-related pull-ins.

marsbit6h ago

Report Interpretation: J.P. Morgan Details Micron's Pre-Earnings Sentiment, Current Hardware Sector Dynamics

marsbit6h ago

Research Report Analysis: The Fed's New Chair's Debut – New Leader, But Same Script?

Report Analysis: Federal Reserve's New Chair Debut – A New Captain, But the Same Script? Morgan Stanley's chief global economist Seth B. Carpenter analyzes the first FOMC meeting under new Fed Chair Kevin Warsh in a June 21 report. Warsh deliberately avoided providing forward guidance on interest rates, aligning with his philosophy. However, market expectations for a rate hike this year were reinforced. Key signals lie elsewhere: inflation may fall more than expected, and quantitative tightening (QT) could be more aggressive than anticipated. The FOMC's "dot plot" suggests only one rate hike in 2026. Carpenter argues that if inflation undershoots forecasts, the logic for even a single hike weakens, especially as projections indicate potential rate cuts in 2027. On QT, Warsh's stance is clear. Carpenter notes that measures like halving the Treasury's account balance could shrink the Fed's balance sheet by around $500 billion with minimal market impact. Combined with adjustments to reserve interest and liquidity rules, the ultimate QT scale may exceed expectations, though its market effect might be less disruptive unless the Fed actively sells Mortgage-Backed Securities (MBS). While Warsh initiated a review of the Fed's policy framework, the 2% inflation target remains intact for now. The report concludes that the market may be overestimating the significance of reduced forward guidance and the near-term rate hike risk, while potentially underestimating the scope and manageable nature of the coming balance sheet reduction. The key debates will hinge on upcoming core PCE data, the specifics of the QT path, and the framework review's findings.

marsbit6h ago

Research Report Analysis: The Fed's New Chair's Debut – New Leader, But Same Script?

marsbit6h ago

Critical Game Week: BTC Retracement Confirmation vs. HYPE Support Battle | Guest Analysis

This weekly analysis outlines a critical juncture for BTC and HYPE markets, focusing on key price level confirmations. **BTC Analysis:** BTC is at a pivotal point after a five-wave rally from the June 5th low of $59,100. The price has broken below a short-term rising channel's lower boundary, with the current move seen as a pullback to test this breakdown. Failure to reclaim this level could lead to a retest of the $59,000-$60,000 support zone. The core scenario hinges on this channel retest outcome. * **Key Levels:** Resistance at $64,500-$65,000 (channel boundary) and $69,500-$70,500. Support at $59,000-$60,000 and $55,000. * **Strategy:** A core bearish stance is maintained (20% short from last week), with short-term plans for tactical trades. Three detailed contingency plans (A/B/C) are provided for short positions on resistance tests or breakdowns, emphasizing strict stop-loss discipline. **HYPE Analysis:** HYPE shows strong momentum but is currently in a corrective phase after hitting a new high of $76.94. The price is retesting the crucial $64-$66 support area. * **Key Levels:** Resistance near $77 and $80-$82. Support at $64-$66 and $52-$54. * **Strategy:** The short-term approach is "buy on dips, avoid chasing rallies." A long position is considered only if clear stabilization signals appear at the $64-$66 or deeper $52-$54 support zones, with tight risk controls. **General Risk Management:** A standardized trailing stop-loss protocol is emphasized: set initial stop, breakeven at +1% profit, then trail stops upward to lock in gains. *Disclaimer: All analysis is presented as a personal trading framework, not investment advice. Market conditions are complex and require dynamic adjustment.*

marsbit7h ago

Critical Game Week: BTC Retracement Confirmation vs. HYPE Support Battle | Guest Analysis

marsbit7h ago

Trading

Spot
Futures

Hot Articles

How to Buy GAS

Welcome to HTX.com! We've made purchasing GAS (GAS) simple and convenient. Follow our step-by-step guide to embark on your crypto journey.Step 1: Create Your HTX AccountUse your email or phone number to sign up for a free account on HTX. Experience a hassle-free registration journey and unlock all features.Get My AccountStep 2: Go to Buy Crypto and Choose Your Payment MethodCredit/Debit Card: Use your Visa or Mastercard to buy GAS (GAS) instantly.Balance: Use funds from your HTX account balance to trade seamlessly.Third Parties: We've added popular payment methods such as Google Pay and Apple Pay to enhance convenience.P2P: Trade directly with other users on HTX.Over-the-Counter (OTC): We offer tailor-made services and competitive exchange rates for traders.Step 3: Store Your GAS (GAS)After purchasing your GAS (GAS), store it in your HTX account. Alternatively, you can send it elsewhere via blockchain transfer or use it to trade other cryptocurrencies.Step 4: Trade GAS (GAS)Easily trade GAS (GAS) on HTX's spot market. Simply access your account, select your trading pair, execute your trades, and monitor in real-time. We offer a user-friendly experience for both beginners and seasoned traders.

2.8k Total ViewsPublished 2024.03.29Updated 2026.06.02

How to Buy GAS

Discussions

Welcome to the HTX Community. Here, you can stay informed about the latest platform developments and gain access to professional market insights. Users' opinions on the price of GAS (GAS) are presented below.

活动图片