15年前戛纳翻汉堡,如今他掌舵 Robinhood 全球加密扩张

比推Published on 2025-06-30Last updated on 2025-06-30

来源:CNBC

原标题:Robinhood expands its global push, minutes from crypto chief’s old cramped apartment in Cannes

编译及整理:BitpushNews


十五年前,在法国里维埃拉附近一间狭小公寓里,21岁的Johann Kerbrat白天在麦当劳打工,晚上自学编程。如今,作为Robinhood高级副总裁兼加密业务总监,他带着公司最雄心勃勃的加密产品套件重返故地。

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戛纳往事

"当时我的工作室可能比你家的浴室还小,"Kerbrat回忆道。在附近的尼斯大学入学前,他辞去工作创办了第一家金融科技初创公司——一家无代码支付公司,帮助小商户无需雇佣开发人员就能建立电商网站。

"那正是电子商务起步的阶段。当时的商户要么花数万欧元雇佣代理机构,要么无法开展线上业务。我们的创意是让人们无需技术知识就能建立自己的商店——有点像现在的Shopify。"

时机恰到好处。2010年代初期,在线商务蓬勃发展,凯布拉特的工具让小型商家有机会参与竞争。这也让他认识到全球金融系统是多么脆弱和昂贵。

一位来自希腊的同学告诉他,在欧元区危机期间,他的家人银行账户被冻结了。大约在同一时间,使用他平台的商家也面临高昂费用、退款和欺诈的困扰。然后,比特币白皮书问世了。

“我当时就想,‘好吧,这简直是所有问题的解决方案,’”他说。

华丽「回归」

现在,在戛纳海岸线上,也是和他曾生活和做夜班快餐的同一个海岸线上,Kerbrat身处一幢名为“十字花园城堡”(Château de la Croix des Gardes)Belle Époque 豪宅内,参与着 Robinhood 历史上最雄心勃勃的加密产品套件的发布。

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周一,该公司宣布将扩大代币化美股和 ETF 在欧洲的发行,在美国推出加密货币质押服务,为符合条件的欧盟交易者提供永续期货,并推出一条针对现实世界资产结算和全天候交易优化的新 Layer 2 区块链

“这绝对是超现实的,”Kerbrat坐在标志性的卡尔顿酒店(Carlton Hotel)内说道,这家五星级地标酒店曾经对他来说遥不可及。“我年轻的时候,常常从这里走过——我从没想过我能住在这里。”

Robinhood战略布局

此次发布恰逢首次在戛纳举办的以太坊社区大会,以及 Robinhood 最近在欧洲获得的监管批准。

Robinhood 的最新举措是其迄今为止最认真的尝试,旨在将传统金融与基于区块链的基础设施相融合。

该消息发布后,Robinhood 股价创下历史新高,今年涨幅超过 100%。

Kerbrat表示,他们的目标并非炫耀功能,而是让加密技术“隐身”在背景中,他将其比作「管道」。

“你不会去想水是如何流到你水龙头里的,”他说,“你只是期望它直接打开就能用。”

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但仍有“管道”需要建造。

周一发布的核心是代币化美股和 ETF,现已面向 30 个欧盟和欧洲经济区国家的用户开放。这些代币最初基于 Arbitrum 构建,提供每周 5 天、每天 24 小时的交易访问权限,支持股息支付,并且 Robinhood 不收取佣金或点差。最终,它们将迁移到一个定制的 Layer 2 区块链上,该区块链将支持代币化资产、无缝桥接和自我托管。

在美国,Robinhood 正在推出以太坊(Ethereum)和Solana的质押服务,允许用户通过支持网络运营来赚取奖励。在欧洲,加密货币永续期货将为符合条件的用户提供高达 3 倍的杠杆,通过 Bitstamp 进行交易路由。其他升级包括智能交易所路由、税收批次管理和高级图表工具——所有这些都旨在让加密货币交易像股票交易一样无缝和直观。

“当我们谈论大规模采用时,”Johann Kerbrat说,“这就是它的样子。一个人们使用——而无需了解其工作原理的产品。”

对于在戛纳和尼斯度过青少年时期的Johann Kerbrat来说,这次回归不仅仅是象征性的。它见证了他走了多远——以及有多少东西仍然感觉和以前一样。

他的父亲从事 IT 工作,母亲在家照看他和妹妹。有一天,他父亲带回家一台笨重的旧苹果电脑,屏幕是黑白的,这就是“火花”的起点。7 岁时,他开始尝试玩电脑。 11 岁时,他定期写代码。到 17 岁时,他已经开始尝试修复他看到的互联网经济缺陷。

他的父母,现在住在内陆地区,特意赶来观看了发布会。他说,他们还记得那些早期的日子——那个狭小的公寓,第一行代码,以及与那些不太相信他的商家无休止的对话——任何人都可以在不懂编程的情况下建立一个电子商务网站。

"我们选择戛纳是因为牌照审批和大会在这里,"Kerbrat说,"但我不会假装这感觉不好。"他停顿片刻,整理了一下思绪,"从没想过会以这种方式回来。"


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