Beeple: спекулянты покинули рынок NFT. Что будет с цифровым искусством

RBK-cryptoPublished on 2024-10-28Last updated on 2024-10-28

Один из самых дорогих художников современности заявил, что в отрасли остались только страстные энтузиасты

Спекулянты покинули рынок NFT, и цифровое искусство остались поддерживать только страстные энтузиасты, заявил художник Майк Beeple Винкельманн, пишет Decrypt. В интервью с генеральным директором Музея дизайна Тимом Марлоу в Королевской академии искусств в Лондоне Beeple поделился своим видением ситуации на рынке NFT-искусства.

В марте 2021 года картину Винкельманна под названием «Каждый день: первые 5 тыс. дней» (Everydays: The First 5000 Days) и привязанный к ней NFT продали на аукционе Christie’s за рекордные $69,35 млн. После этого Beeple вошел в тройку самых дорогих из ныне живущих художников мира.

Пик ажиотажа вокруг NFT пришелся на зиму 2021/22 годов — продажи в декабре 2021 года преодолели $6 млрд, по данным CryptoSlam. С тех пор они упали почти на 95%, в сентябре 2024 года объем продаж NFT составил $313 млн.

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Художник заявил, что рынок NFT остыл и спекулянты «движутся дальше». Но при этом, по словам Beeple, остается ядро страстных NFT-энтузиастов, которые понимают эту технологию и воспринимают ее как новое средство выражения идей.

«Был очень короткий период, когда люди думали: «Да, это будущее». А потом все вернулось на круги своя. <...> Мы потеряли много людей, но эти люди никогда не занимались искусством, и я сразу это понял», — сказал Beeple.

Художник отметил, что за 20 лет занятий цифровым искусством он видел, как люди «покупают всякую ерунду». Beeple признался, что во время продаж картины Everydays он знал, что рынок был «на 100%» перегрет.

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По словам художника, теперь команда Beeple сосредоточена на частных продажах работ «серьезным коллекционерам», которые не собираются просто перепродавать картины. В то же время вторичный рынок его произведений открыт для всех желающих, сказал Beeple.

Винкельманн также отметил, что рынок NFT сегментирован, технологию используют по-разному и не все создатели проектов «похожи на художников». Он указал на коллекцию NFT Bored Ape Yacht Club и заявил, что разработчики пытались скорее создать социальный клуб, предложив участникам коллекционные токены.

В своем творчестве Beeple использует динамические изображения, поскольку технология NFT позволяет записывать изменения в картинах в блокчейн. Цифровые изображения обрастают новыми подробностями, на них меняется фон или добавляются новые элементы в зависимости от действий самого художника или владельца работы. По словам художника, музеи пока с трудом воспринимают идею динамических произведений, но со временем общество примет «новые возможности» цифрового искусства.

Также Beeple считает, что в будущем у каждой картины будет сертификат в виде NFT. Это лучшее доказательство подлинности, чем «клочок бумаги», сказал художник. Но он отметил, что для этого сначала потребуется согласование определенного стандарта.

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«РБК-Крипто» запустил мониторинг криптовалютных обменников. Выбирайте надежный обменный сервис с выгодным курсом на yourcryptoex.ru или в удобном телеграм-боте.

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