Google Finance is adding live data from prediction markets Polymarket and Kalshi, allowing users to see probabilities for future events directly in search results and finance tools.
In its announcement, Google mentioned that the update, rolling out first to Labs users, will show how odds change over time, providing a snapshot of market sentiment on topics like economic growth, elections, and sports outcomes.
Users can now ask questions in plain language, such as “Will Bitcoin hit $100,000 in 2025?” or “What is GDP growth expected to be in 2025?” and see real-time probabilities. Charts will also show how those odds have shifted, helping users understand how expectations evolve around key events.
Kalshi, which operates under U.S. regulation, focuses on markets tied to economic data, elections, and policy decisions. Polymarket, built on blockchain, takes a broader approach by covering everything from politics and sports to crypto. The price of each contract shows what traders collectively think will happen, giving a quick view of public expectations.
Google’s move brings prediction markets into the mainstream. Once limited to traders and crypto users, they’ll now appear beside stock data.
Growth of both platforms
Both platforms have seen growing activity this year as more people use prediction markets to gauge future events rather than rely solely on polls or expert opinions. Their valuation now stands at billions, as they continue to expand globally and announce new partnerships and products.
Last month, Kalshi raised $300 million in a fundraising round led by Sequoia, which values the company at $5 billion. The company plans to go global and will now allow users in more than 140 countries to trade on real-world outcomes. The platform handles over 60% of global prediction market trading, surpassing Polymarket. Kalshi has also launched KalshiEco, a new hub built with Solana and Coinbase’s Base.
In addition, Polymarket is in talks with Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange, for a $2 billion investment. If finalized, this could value Polymarket between $8 billion and $10 billion. It has also partnered with Chainlink to enable faster, 15-minute settlements on Polygon, using decentralized oracle data.
New entrants join the race
The competition is heating up. Gemini is also stepping into the prediction market. It is launching a federally regulated platform called “Gemini Titan,” approved by the U.S. Commodity Futures Trading Commission (CFTC). The platform will allow users to trade contracts based on the outcomes of future events.
Moreover, in October, Trump Media & Technology Group (TMTG), the parent company of Truth Social, entered the prediction markets sector. It partnered with Crypto.com to run these markets directly on the platform.
