# Nor Flash Related Articles

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The Storage Magnate Who Conquered a Trillion-Dollar Kingdom, Yet Ultimately Could Not Become the Richest

**Summary:** "The Memory Magnate Who Built a Trillion-Dollar Empire, Yet Never Became the Richest" explores the journey of Zhu Yiming, founder of GigaDevice (603986) and co-founder of the soon-to-IPO ChangXin Memory Technologies (CXMT). The article positions GigaDevice, a fabless chip designer now valued at ~¥340 billion, as a prequel to the massive IDM (Integrated Device Manufacturer) venture, CXMT. Starting in 2005 with minimal capital, Zhu strategically "picked up the pieces" by focusing on niche markets like NOR Flash and microcontrollers (MCUs), areas major players were exiting. This allowed GigaDevice to grow into a diversified semiconductor company, maintaining robust profitability even during industry downturns by controlling costs. However, the piece argues that in the highly cyclical and capital-intensive memory chip industry, the fabless model has limits. True resilience and scale require the ability for "counter-cyclical expansion" – investing heavily during downturns – a tactic only possible for IDMs like Samsung or SK Hynix. This insight led Zhu to partner with the Hefei city government in 2016 to establish CXMT, an IDM focused on DRAM. Zhu's symbolic moves, like forfeiting salary and diluting his equity, were crucial in securing the massive state and bank funding needed. CXMT's equipment base is now valued even higher than that of BYD's vast auto manufacturing empire. Despite the potential for CXMT to reach a market cap of ¥1-2 trillion upon its IPO, Zhu's indirect stake in both companies is estimated below 3%, placing his personal wealth far below that of China's top billionaires. The article concludes that his strategic vision built a trillion-yuan memory landscape, but the capital structure necessary to achieve it precluded a personal fortune of similar scale.

marsbit06/15 00:01

The Storage Magnate Who Conquered a Trillion-Dollar Kingdom, Yet Ultimately Could Not Become the Richest

marsbit06/15 00:01

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