世界杯开赛之际，盘点国际足联背书的4款Web3足球游戏

吴说区块链Published on 2022-11-21Last updated on 2022-11-21

Abstract

近期，中心化交易所的爆雷使得刚刚恢复一点元气的加密市场再受重挫。

摘要：

近期，中心化交易所的爆雷使得刚刚恢复一点元气的加密市场再受重挫。市场情绪普遍消极低迷，所幸2022年卡塔尔世界杯即将到来，其或许能在一定程度上重塑市场的信心。2022年11月13日，国际足联（FIFA）公开宣称将会在卡塔尔世界杯期间推出四款区块链足球游戏。

https://www.fifa.com/fifaplus/en/articles/fifa-unveils-range-of-new-web-3-0-games-ahead-of-fifa-world-cup-qatar-2022

某种意义上，这四款即将推出的项目可以说是获得了官方的背书，它们分别是《FIFA World Cup Qatar 2022 in the Upland Metaverse》、《AI League: FIFA World Cup Qatar 2022 Edition》、《FIFA World Cup Qatar 2022 on Phygtl》和《Matchday Challenge: FIFA World Cup Qatar 2022 Edition》。今天就让我们一起简单盘点一下这四个项目。

前言

对于最近低迷的市场，即将到来的世界杯无疑是为其打了一针兴奋剂。而加密投资者们也都摩拳擦掌地投入到世界杯相关的区块链项目中。同时，随着 GameFi 热度的攀升，众多 Web3 开发者也尝试把 GameFi 与世界杯联系起来。

把世界杯与 GameFi 结合起来做项目其实一点都不出乎意料，简单分析一下它背后的逻辑，也就是粉丝效应。世界杯属于全世界人民共同关注的热点，由此可想它的粉丝群体是多么庞大，能够让粉丝参与到与之相关的游戏中，甚至可以和明星球员进行互动，建立相关社区，而且其产生的衍生品还可以到二级市场进行交易，从而获得收益，让粉丝群体在与之联动的同时还能得到切实的福利，属实是双向奔赴了。

与此同时，世界杯自身的粉丝效应也增加了 GameFi 项目的粘性，弥补了传统 GameFi 项目容易流失游戏玩家的弊端。而凭借区块链自身的优势，GameFi 所打造的全球性沉浸式游戏平台必然也会成为热点赛道。

目前，已有的 GameFi 项目佼佼者当属 Sorare 和 Footium，二者分别获得了6.8亿美元的B轮融资和335万美元的种子轮融资，可见其市场潜力。而除却这两个颇为成熟的项目，国际足联（FIFA）还官宣会在卡塔尔世界杯期间推出四款区块链足球游戏。而今天就由笔者带大家简单了解一下这四款项目吧。

项目简介

1、《FIFA World Cup Qatar 2022 in the Upland Metaverse》

https://www.upland.me/

Upland 的用户可以收集 FIFA 世界杯官方数字资产，可以赚取或购买世界杯相关的各类数字物品，其中包括赛事的传奇视频集锦。而且还可以购买特殊颜色的物品来定制用户在 Upland 的家，同时能与朋友交易用户自身的资产，从而赢得奖品。

Upland 其实就是一款基于现实和区块链的虚拟财产交易游戏。Upland 曾被媒体描述为“区块链上的大富翁”，玩家可以在其平台上任意购买、交易、收集和出售虚拟财产。同时，Upland 也想要打造一个基于真正所有权的开放市场经济，模糊与现实世界的界限，而这一点也就为 Upland 的后续发展奠定了基础。而且作为一款基于世界杯的游戏，其本身就寄托了 Upland 想要实现的经济规划。

此外，Upland 本身没有复杂的私钥和钱包管理，用户只需要提供电子邮件地址，创建用户名，设置密码即可，这对 Upland 用户提供了极大的便利。而且如果用户想要支付，使用常见的方法就可以实现，如 Paypal、信用卡和应用内支付。这些都可以让 Upland 的用户真正体验到开放的经济交易市场。

2、《AI League: FIFA World Cup Qatar 2022 Edition》

https://fifaworldcupaileague.com/

AI League 是一款4V4的休闲足球游戏，利用 AI 控制角色进行参与。玩家可以充当 AI 团队的教练和所有者制定战术，通过训练提高能力，还可以通过收集和交易自己喜欢的角色打造属于自己的球队。

而为其提供支持的 AI 去中心化协议，即 Altered State Machine（ASM），是一个用于创建和培训 AI 的代理平台。ASM 目前存在于 GameFi、DeFi、NFT 的市场交汇处，拥有独特的全球专利和可证明的技术，有望成为自主代理的强大经济层。有此协议作保，AI League 想必也能打出一片属于自己的市场。

3、《Matchday Challenge: FIFA World Cup Qatar 2022 Edition》

https://matchday.com/

Matchday 就是一款 AR 移动端 App，允许用户自定义和拍摄世界杯照片，通过基于足球卡的休闲社交预测游戏，从而瞄准其足球迷高涨的情绪，其乐趣不仅来自于“选对”，还来自于成为社交圈中最好的。

这个项目目前还处于较为前期的阶段，根据笔者对于该项目信息的搜集，发现有价值的信息比较少，因此,笔者在官网亲身体验了这个项目，并注册了这个项目的账号，然后发现 Matchday 在项目前期对于注册的新成员会赠送一些球员的卡包，具体游戏模式也将围绕这些卡包进行展开，如果大家有兴趣的话，也可以稍微体验一下。

4、《FIFA World Cup Qatar 2022 on Phygtl》

https://www.phygtl.xyz/

Phygtl 是一款带有足球集换式卡牌的休闲社交游戏，它主要是由粉丝参与的移动应用程序，其粉丝将足球与区块链结合，打造首个粉丝生成的自动奖励的游戏平台，给他们所喜爱的世界杯图片和视频片段附加上经济的效益和永恒的价值，而且其参与的用户也可以借此预测世界杯比赛。

就连 FIFA 首席商务官 Romy Gai 也表示“这是一个非常令人兴奋的合作伙伴关系，因为我们拥抱了一个新的数字本土足球迷，并在我们知道他们已经在活跃的空间中互动上。随着我们在未来很长一段时间内继续制定我们的游戏战略，可以肯定的是 Web3 将发挥重要作用，这标志着我们旅程的开始。”真可谓是一个双赢的局面了。

总结

随着区块链项目的愈加成熟，所涉及的领域和需求也就随之增多了。此次同世界杯的结合是让区块链出圈和大大受益的好机会。要知道，区块链只有打破与现实的隔膜才能让更多人了解和参与到其中。同时，世界杯也能因此增加其互动性和实际经济价值，双方都能互利共赢，粉丝和参与者也能得到满足和获利。

此次区块链与世界杯的结合，不仅打破了次元壁垒，更是创造了一个新的热度流向，而此次活动能否重新唤醒低迷的加密市场，让我们一同期待吧。

参考链接：

https://web3caff.com/zh/archives/40486

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