大热IP拥抱NFT市场,华纳兄弟将推出《权力的游戏》NFT

区块链骑士Published on 2022-11-05Last updated on 2022-11-05

Abstract

华纳兄弟继续探索电影行业中传统和数字化的平衡点。

NFT领域一直备受名人、世界级运动员和商业的欢迎,他们都不约而同地选择NFT作为进入数字资产世界的入口。

这一次,华纳兄弟也加入了这股潮流,它与Nifty's合作,以有史以来最受欢迎的电视剧《权力的游戏》为IP铸造系列NFT。

并且此次合作透露了一些细节,其中担任项目设计、开发和制作的Daz 3D是一家经验丰富的数字制作公司。

Nifty11月2号在官方推特账号留言道:

“我们将与@WarnerBrosNFT、@GameOfThrones、@daz3d和@HBO合作制作《权力的游戏》系列NFT@BuildYourRealm。”

“这是一款灵感来自电视史上最具沉浸感的世界之一的数字收藏品。”

Daz 3D的著名作品包括村上春树的CloneX NFT,DC的蝙蝠侠NFT系列,以及著名的可口可乐NFT系列。

其中可口可乐NFT系列还附带Friendship Loop Box NFT以及RTFKT NFT系列赠品。

Nifty CEO Jeff Marsilio表示他对这段合作关系感到兴奋,《权利的游戏》系列NFT的推出意味着这个大热IP将进入NFT市场。

当被问及对这部剧的看法时,Marsilio表示:

“每隔一段时间,就会出现现象级的影视剧,它极大地突破了影视类型的界限,永远地改变了创意的格局。《权力的游戏》就是适合我们这代人的电视剧。”

这款NFT系列名为Game of Thrones: Build Your Realm,将于今年冬季推出。

该NFT买家可以根据《权利的游戏》剧中角色创建自己的虚拟化身。

同时包括虚拟武器在内的虚拟资产将空投给玩家,他们还可以在虚拟世界召集队友建立自己的王国。

尽管粉丝们很欣赏华纳兄弟推出这部广受好评的电视剧的相关NFT的决定,但有些人还是忍不住猜测公司此举背后的真正原因。

之前的相关报道指出华纳兄弟今年第三季度亏损34亿美元,有人认为,该公司推出NFT可能是为了转移公众视线。

除此之外,该公司还面临着高达530亿美元的债务危机。

一些预测显示,NFT领域的全球市值目前约为30亿美元,预计将在未来五年内扩大到130亿美元。

如果真如人们所猜测的那样,华纳兄弟是想依靠NFT市场完成自救,那么这家公司已经成功地迈出了第一步。

这表明影视产业有潜力成为NFT市场可行的利润来源,也可以帮助华纳兄弟摆脱财务困境。

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