马斯克领导的 Twitter，会变成 Web3 平台吗？

Odaily星球日报Published on 2022-10-27Last updated on 2022-10-27

Abstract

不出意外的话，特斯拉首席执行官 Elon Musk 将在本周五前完成对 Twitter 收购。

不出意外的话，特斯拉首席执行官 Elon Musk 将在本周五前完成对 Twitter 收购。

据悉，为这笔交易提供总计 130 亿美元债务融资的银行已经完成了最终信贷协议的起草，目前已到了签署文件阶段。知情人士称，Elon Musk 在电话会议上甚至还承诺收购 Twitter 的交易完成后将帮助银行向基金经理推介债券，而 Binance 首席执行官赵长鹏也公开表示将为 Elon Musk 提供资金支持。

无独有偶，就在 Elon Musk 敲定收购 Twitter 的前一天，有消息称这家社交媒体巨头正在开发一款支持存款和取款的加密货币钱包，人们不禁想问，如果 Elon Musk 周五真的完成收购，Twitter 未来会变成一个支持加密钱包的 Web3 平台吗？

Twitter 的加密计划不止钱包

10 月 25 日，知名科技博主Jane Manchun Wong在社交媒体上披露 Twitter 正在开发一款自己的加密货币钱包，目前“该钱包原型已支持加密货币存款和取款”。截至目前，Twitter 尚未就 Jane Manchun Wong 披露的信息做出官方回应，同时也没有公开宣布任何此类产品，虽然暂不清楚 Jane Manchun Wong 从何处获得了相关信息，但据她此前经历判断可能从公开代码中找到这一线索。

实际上，早在一年之前 Twitter 就开始探索在其平台引入各种与加密货币相关的功能——

● 2021 年 9 月，宣布推出支持比特币的“小费”服务（2022 年支持以太坊）；

● 2021 年 11 月，整合 Web3 dApp；

● 2022 年 1 月，允许用户从以太坊钱包链接到 Twitter 账户并选择钱包中的 NFT 并将其设置为推特头像；

● 2022 年 10 月，与OpenSea 、Rarible、Magic Eden、Dapper Labs 等合作，为NFT启动一项“Tweet Tiles”的功能，使开发人员和收藏家能够通过创建帖子和增强视觉显示来扩展NFT体验，并且嵌入“Call to Action”按钮以促进销售。

不仅如此，Elon Musk 在收购 Twitter 期间曾放出豪言要治理平台垃圾信息问题，并考虑使用加密小额支付。你会发现，上述所有功能都离不开加密钱包的支持，如果 Twitter 推出自己的加密钱包，无疑将大幅减少交易复杂度并提升易用性，也会把这个基于内容创建的社交媒体网络变成一个成熟的 Web3 平台。

Twitter 能让 Web3 变得更好

放眼如今的全球几大科技巨头，Apple 公司对加密货币置若罔闻、Meta 一心扑在元宇宙虚拟世界里、Amazon 几乎在区块链市场里没有建树（但间接提供了 AWS 服务）。相比之下，Twitter 可以算是迈向 Web3 世界影响力最大的互联网巨头。

坦率地说，Twitter 或多或少继承了其创始人 Jack Dorsey 的去中心化精神，因此在 Web3 市场布局也更具前瞻性。Web2 社交媒体的最大特点就是“围墙花园”，如果你在 Twitter 上开设一个帐户需要从零关注者开始起步，之后累积的粉丝群也无法移动到其他平台。Web3 引入了减少中介数量的解决方案，创建一个开放的生态系统实现全新数字化形式，并赋予个人更多控制内容的权力——这种全新模式无疑会给 Twitter 注入新的活力，甚至可能进一步扩大其用户群规模。

另一方面，如果参考 Reddit 最近在 Web3 领域里的成功经验，或许对 Twitter 加快布局 Web3 就不会那么意外了。Reddit 第二批 Avatar NFT 可收藏头像推出后 24 小时便售罄，交易额更是短时间内突破 700 万美元，更是吸引了超过 300 万用户使用 Reddit 的 Vault 钱包创建加密地址（其中 250 万个钱包是为购买 Reddit 推出的 NFT 而创建）。事实上，Twitter 早在 2021 年 9 月就率先推出了 NFT 头像设置功能，要知道，相比于 5200 万日活用户的 Reddit 平台而言，Twitter 日活用户高达 1.26 亿，因此如果能“借鉴”好 Reddit 的成功经验，Twitter 很可能会大幅推动 Web3 采用。

不可否认，现阶段 Web3 要走的路还非常长，更需要需要 Twitter、Reddit 这些相信开源、透明、平等精神的平台来推动。虽然目前还只是初级阶段，但已经有越来越多 Web3 支持者都在努力布道，构建基础设施，相信互联网用户拥有更多权利的时代会很快到来。

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