Trump Media & Technology Group (TMTG), the company behind Donald Trump’s Truth Social, has invested $300 million into a strategy involving options linked to Bitcoin-related securities, a bold move that further deepens the former president’s ties to the crypto world.
While specifics around the trade remain unclear, the size and structure of the investment suggest Trump Media is betting on Bitcoin price movements rather than merely holding digital assets. It marks a significant shift for the media company, which has already accumulated around $2 billion in Bitcoin and related assets.
The timing is critical. Trump’s own posts on Truth Social have previously caused sharp swings in crypto markets. In March, he wrote that the U.S. should build a reserve backed by Bitcoin and Ethereum, sending prices soaring. Now, with options strategies in play, TMTG appears to be trying to profit directly from the kind of volatility those posts can trigger.
“It adds a timing and price element that doesn’t exist if you just own the underlying asset,” said Steve Sosnick, chief strategist at Interactive Brokers.
Bitcoin-linked securities include ETFs, stock in crypto firms, and convertible notes, like those issued by Michael Saylor’s MicroStrategy. Options can amplify gains but also pose major risks if prices don’t hit certain levels. For a media company, trading them is unusual.
According to the Bloomberg Billionaires Index, Trump Media’s stock accounts for $2.2 billion of Trump’s estimated $6.6 billion net worth. Over the past year, Trump has added at least $620 million to his wealth through crypto-linked assets.
Some in the industry are uneasy. “This year, President Trump has been much more aggressive in his market predictions,” said Nick Carter, general partner at Castle Island Ventures. “It’s always a headache to have businesses with competing interests.”
Critics argue this could raise conflict of interest concerns, especially if Trump’s posts move markets he’s financially exposed to. The White House rejected that notion. “The president has never engaged in, and never will engage in, any conflict of interest,” said spokesperson Fields in an email. TMTG declined to comment.
As Trump eyes a larger role in shaping crypto regulation, TMTG’s bet shows just how intertwined his media, political, and financial interests have become, and how much of that now hinges on Bitcoin.
Also Read: Trump Media Expands Bitcoin Holdings to $2 Billion
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