Владельцы обесценившихся NFT от Nike подали в суд. В чем обвиняют фирму

RBK-cryptoPublished on 2025-04-28Last updated on 2025-04-28

Инвесторы потребовали от спортивной компании возместить им ущерб на $5 млн

Владельцы обесценившихся NFT и других цифровых активов от Nike подали в суд на компанию. Они требуют от Nike возместить убытки на сумму более $5 млн на основании нарушений законов о защите прав потребителей.

Покупатели NFT и других цифровых активов, созданных подразделением Nike — компанией RTFKT, подали коллективный иск в федеральный суд Нью-Йорка вечером в пятницу, 25 апреля. Истцы обвиняют Nike в том, что компания, пользуясь своей известностью, продавала незарегистрированные ценные бумаги под видом цифровых активов.

«Nike использовала свой культовый бренд и маркетинговое мастерство для раскрутки, продвижения и поддержки незарегистрированных ценных бумаг, которые продавала RTFKT», — говорится в иске.

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Nike купила RTFKT (читается как «Artifact») в 2021 году, по разным оценкам, за $33–40 млн. На пике ажиотажа вокруг NFT в 2021-2022 годах RTFKT была одним из лидеров рынка: коллекция CloneX, созданная совместно с Такаси Мураками, продавалась по ценам до $80 тыс. за аватар. Виртуальные кроссовки бренда также продавались за сотни тысяч долларов.

В декабре 2024 года RTFKT была закрыта. Истцы утверждают, что это обесценило их активы. Они заявляют, что не стали бы покупать токены по прежним ценам или вовсе отказались бы от покупки, если бы знали, что NFT не зарегистрированы как ценные бумаги, а сама платформа будет закрыта.

«Истец и другие лица никогда бы не приобрели NFT Nike по тем ценам, по которым они были куплены, или вообще не стали бы их покупать, если бы знали, что NFT Nike являются незарегистрированными ценными бумагами или что Nike подставит их», — говорится в заявлении.

Рынок NFT в последние годы остыл и множество крупных компаний закрывают свои проекты, связанные с такими токенами. Так, в конце 2024 года криптовалютная биржа Kraken объявила о закрытии своей платформы для торговли NFT, а месяц назад LG Electronics сообщила, что закрывает NFT-маркетплейс.

Биткоин закрыл лучшую неделю с конца 2024 года

Анонимная монета Monero подорожала на 50%. Что случилось на крипторынке

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