Эмблема Polkadot появится на футболке Лионеля Месси

cryptonews.ruPublished on 2024-02-29Last updated on 2024-08-30

Игроки американского футбольного клуба Интер Майами, среди которых есть такие легенды спорта, как Лионель Месси и Луис Суарес, будут носить тренировочные костюмы с логотипом блокчейна Polkadot. Эмблему сети разместят на футболках игроков и технического персонала команды, которые они будут носить на тренировках и во время предматчевых разминок.

Кроме того, логотип блокчейна Polkadot будет изображён на баннерах стадиона «Чейз Стейтиум», который является домашней площадкой клуба Интер Майами.

Крисси Хилл, исполнительный директор компании Parity Technologies, занимающейся инфраструктурой Polkadot, заявил, что сеть стала спонсором футбольной команды в рамках кампании по продвижению блокчейна.

Polkadot, запущенная в 2020 году соучредителем Ethereum Гэвином Вудом, уже не в первый раз подписывает контракты на сотрудничество с командами и спортсменами. Недавно сеть стала спонсором гонщика соревнований Indy 500 Конора Дейли и игровой компании Mythical.

Однако не всегда такое желание популяризировать сеть нравится криптосообществу Polkadot, члены которого уже раскритиковали разработчиков за чрезмерные траты на рекламу. Согласно отчёту за первое полугодие 2024 года, расходы на маркетинг превысили $37 млн.

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