无门槛赌场 Pump.fun 最懂利用人性

链捕手Published on 2024-08-15Last updated on 2024-08-15

作者:Jessy,金色财经

 

8月13日,Solana上Memecoin发射平台Pump.fun日收入再创新高——533万美元。7月份,其累计协议收入达到 2873 万美元,创下月度新高。截至8月13日,Pump.fun累计收入超过了9400万美元。

Pump.fun 于 2024 年 2 月推出,到了3 月中旬用户数和使用量开始飙升,而仅在半年的时间内,就达到了多次日收入超过以太坊的成就。

这不禁让人感叹,在币圈,最挣钱的生意还得是“赌场”。

最近Pump.fun又推出了在其上创建代币免手续费的活动,叠加大多数人在其上都是亏钱,目前仿盘又众多这一现象。社区内唱衰Pump.fun的声音也变得多了起来。

一个存粹的赌场,会消失么?而这样的项目对于行业来说,意义在哪?

无门槛的代币发射平台

在Pump.fun上创建Memecoin十分简单,只需想出一个吸引眼球的名字和一张吸引人的图片,然后点击主页顶部的“开始创建货币”按钮即可。用户可以写一段货币的简短描述,以及相关社交媒体渠道的链接,然后支付 0.02 Sol来部署他的memecoin。 

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在行业内,代币发行方式的创新,一直都能带动一波新的叙事。如去年爆火的Ordinary协议,便是创新了在比特币上发行新资产的方式,引发了大家对于比特币生态的关注,追溯更早,则是ICO的掀起的2017年的区块链牛市。

更根本的,区块链本身的一个重要创新,便是在代币的发行,项目经济模型的建立。

Pump.fun其实也融合了ICO的发行方式。其采取了盘前募资的方式,对于用户而言,选择想要参与的代币,然后输入想要购买的代币数量即相当于参与了代币发行募资,并能够在发行前售出对应的份额,Pump.fun 将收取 1% 费用。

Pump.fun为何能成功?核心的原因或在于简化了代币发行方式,以及简化了用户参与项目、买入卖出流程的。本质上是搭建了一个项目丰富,并且参与门槛较低的赌场。

运行机制上,最初在Pump.fun上被创建的代币,只能在平台内进行交易,而当代币达到一定的市值(约 6 万美元)时,pump.fun 网站将自动关闭交易并将代币迁移到 Solana上DEX Raydium。

到了这一步,也就到了大多数人抛售其手上代币的时机。一但买家从Raydium上涌入购买代币,那么在代币Pump.fun低价值阶段购入低价格代币的用户,此时卖出就能获得丰厚的利润。

在行业内,会用“毕业率”来形容在Pump.fun上所发行的Memecoin上线Dex的成功率。

Dune Analytics数据显示,Pump.fun 上创建的代币成功登陆Raydium 的成功率为 1.41%。自 5 月以来,该比率一直在 1.21% 至 1.41% 之间波动。以上可见,这些Memecoin绝大多数都未能上线交易所,赌博成功概率极低。

从Pump.fun上项目“毕业率”如此之低可见,其上项目虽然繁多,可供用户选择参与“赌博”的产品丰富,但是“赔率”也十分大,选中一个好项目,完全靠运气。而Memecoin本身就没有基本面,存粹靠的是注意力经济,追逐热点。

不过和BRC-20一样,其也做到了公平法射,这也是用户们愿意在其上玩的原因之一。

骗子横生,但赌徒不断

虽然Pump.fun打着公平法射的噱头。但你从来都没有绝对的公平。对于在Pump.fun项目上发币的项目方来说,仍然有办法“收割”用户。在一个完全自由,没有任何监管、制约的市场上,丛林法则的贯彻反而更为彻底。

和任何币圈的项目一样,项目方或者庄还是可以用极低的价格持有大量的代币。方法很简单,多创建几个新钱包,早期买入,通过不断地小额买入抬高代币的价格,又通过营销如推特买粉等方式提高项目知名度,引来大量用户接盘,项目方再在合适时机抛售即可。这样的割韭菜方式也是圈内惯用手法。

而Pump.fun的问题在于,任何人都能在Pump.fun上发币,而且发币成本极低。据统计,目前,其上总共发行了超120万个项目。平台上项目太多了,又因为平台有着大量用户,骗子项目的可触达率大大提高。

并且在8月9日,pump.fun 团队在 X 平台上宣布,将代币发行费用从2美元降至0美元,并且还会给完成了“绑定曲线”(bonding curve)并在 Raydium 上市的Memecoin项目0.5Solana的奖励。

团队希望这样的激励能在一定程度上鼓励创作者不要完全卖出他们的代币。这一“免费”政策的推出,从项目经营的角度来说,或是为了应对目前各个链上其仿盘繁盛的举措。

然而这一举措的实际影响,则是再次降低了发币门槛,让骗子项目更多。而Pump.fun本身并无对项目的筛选机制。

不过对于用户来说,来Pump.fun本就是来赌博的,炒做Meme是希望能够“单车变摩托”以小博大的行为。

而Pump.fun平台对比于在链上单打独斗玩Meme ,用户体验其实更好,尤其是其把Meme的交易内置了社交属性,用户们在操作Meme时,不只是观察K线买入卖出享受那种肾上腺素飙升的快感,而是可以在平台上享受各种搞笑的梗图,并且在项目后面评论、回复。这是增加了赌博产品、平台趣味性的创新。

最近,关于Pump.fun相关的负面言论确实很多,其视角大致称其为屠宰场式的收割,并认为在失去赚钱效应之后,用户撤离,项目就会衰亡。

但是去赌场的大部分人都是亏钱的,而去赌场的人依旧络绎不绝。就这一点,Pump.fun不仅不会消失,反而会更加繁盛,尤其是在Memecoin成为极为重要叙事的这一周期内。

而Pump.fun对于行业的意义是什么?直接能看到——它极大地提高了Solana链上活跃度。更多的?哪家赌场创办是为了给社会做贡献的啊!

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The outlook for CRMON looks exceptionally promising, supported by ambitious expansion plans, technological innovations, and strategic partnerships, thereby representing a pioneering model of modern financial infrastructure evolving through blockchain integration.

3.4k Total ViewsPublished 2025.12.05Updated 2025.12.05

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This advancement represents a substantial shift in the landscape of decentralized finance (DeFi), linking conventional equity markets with blockchain solutions designed to enhance accessibility, transparency, and liquidity. By eliminating geographical barriers and enabling 24/7 trading capabilities, $SHOPON is positioned as a bridge connecting traditional financial instruments and the emerging Web3 ecosystem. What is Shopify Tokenized Stock (Ondo), $SHOPON? The $SHOPON token serves as a digital manifestation of Shopify Inc.'s shares, engineered to provide a direct correlation to the underlying asset's performance. Through the utilization of blockchain technology, the token gives holders a mechanism to participate in the economic benefits associated with equity ownership, including capital appreciation and dividend distribution. The unique aspect of $SHOPON lies in its automatic dividend reinvestment mechanism, which allows returns to compound without necessitating active management by the investor. This feature inherently enhances its attractiveness as an investment vehicle, particularly for individuals seeking passive income growth alongside exposure to high-performing equities. The tokenization process is facilitated by the custody of actual Shopify shares through regulated intermediaries, ensuring that every $SHOPON token is verifiably backed by real equity. This structure empowers investors with the dual advantages of both traditional financial characteristics and the innovative benefits tied to blockchain technology. Who is the Creator of Shopify Tokenized Stock (Ondo)? The creator of Shopify Tokenized Stock (Ondo), Nathan Allman, is an experienced figure in the finance sector, formerly associated with Goldman Sachs. His rich background includes significant expertise in digital asset development, bridging the gap between traditional finance and cryptocurrencies. Allman’s educational journey, marked by studies at Brown University, provided him with a deep understanding of economics and biology, equipping him with analytical skills that inform his strategic vision. In 2021, he founded Ondo Finance, committing to developing tokenized securities that meet institutional-grade standards while leveraging blockchain's transformative capabilities. Under Allman's leadership, Ondo Finance has focused on creating compliant and innovative financial products that empower a diverse investor base. Who are the Investors of Shopify Tokenized Stock (Ondo)? The investment landscape surrounding Shopify Tokenized Stock (Ondo) is notably robust, underpinned by significant institutional support. Primarily, Pantera Capital stands out as a strategic partner through the Ondo Catalyst initiative, a $250 million commitment aimed at accelerating the development of on-chain capital markets. This partnership not only signifies institutional confidence in the potential of tokenized assets but also reinforces Ondo Finance's operational capabilities and market positioning. The funding pathways have included earlier rounds that amassed millions in seed funding and further structural investments, solidifying relationships with both venture capital firms and private investors. Moreover, the financial framework is complemented by strategic partnerships with established financial institutions and technology companies, enhancing Ondo’s infrastructure and operational expertise. How Does Shopify Tokenized Stock (Ondo), $SHOPON Work? At the core of $SHOPON's operational framework is a sophisticated system integrating traditional finance mechanisms with blockchain technology. The custody of actual Shopify shares ensures that token holders retain authentic economic exposure, safeguarding their investments in line with recognized legal structures. The smart contracts employed in managing $SHOPON handle various functions, including automatic dividend reinvestment and ownership transfer, offering instant settlement and increased liquidity, marking a significant departure from conventional trading systems plagued by multi-day settlement delays. By providing interoperability with other decentralized finance applications, $SHOPON empowers holders with potentially lucrative opportunities for advanced investment strategies, including lending and automated market making. This complex integration presents a unique value proposition, catering to both traditional and crypto-native investors. The innovative structure of $SHOPON also allows for real-time settlements and transactions documented on the blockchain, delivering unparalleled transparency and security—a major advancement over standard equity trading practices. Timeline of Shopify Tokenized Stock (Ondo) March 2021: Nathan Allman establishes Ondo Finance, initially focusing on decentralized finance yield optimization. August 2021: Completion of a $4 million seed funding round led by Pantera Capital. January 2023: Launch of initial tokenized treasury security products, laying the groundwork for future equity tokenization. July 2025: Announcement of the Ondo Catalyst initiative, a strategic investment program valued at $250 million, aimed at propelling the development of tokenization in capital markets. September 3, 2025: Launch of Ondo Global Markets featuring over 100 tokenized U.S. stocks and ETFs, including $SHOPON. Technical Implementation and Blockchain Infrastructure Shopify Tokenized Stock (Ondo) operates on a technical architectural framework that marries blockchain protocols with traditional financial custody arrangements. The ecosystem leverages Ethereum's smart contract capabilities, providing seamless transaction management while ensuring compliance with regulatory standards through established financial custodians. Central to this architecture are security measures and transparent transaction records that affirm the legitimacy of each tokenholder's economic stake. With automated features managed by intricate smart contracts, $SHOPON not only streamlines ownership transfers but also allows for the tactical reinvestment of dividends—a hallmark of modern investment strategies. Moreover, the incorporation of LayerZero technology facilitates cross-chain interoperability, making $SHOPON accessible across multiple blockchain environments while preserving its functional robustness. This forward-thinking technical design positions $SHOPON as an adaptable asset within the larger DeFi milieu. Regulatory Framework and Compliance Architecture $SHOPON's regulatory framework is built upon the meticulous navigation of existing financial regulations that govern securities. The custody arrangements for the underlying Shopify shares are managed by U.S.-regulated broker-dealers, ensuring compliance and protection for investors. By maintaining a separation between the blockchain tokenization process and traditional custody, $SHOPON adheres to legal requirements while offering innovative functionalities that challenge conventional constraints. This dual-layered compliance approach enhances investor confidence and underscores Ondo Finance's commitment to regulatory integrity. Notably, the availability of $SHOPON is tailored to international investors from regions such as Asia-Pacific, Europe, and Africa, as regulatory parameters in the U.S. and U.K. present challenges in accessing tokenized securities. Market Access and Global Distribution Strategy The distribution strategy of $SHOPON is keenly designed to optimize global access while conforming to regulatory standards. The platform aims to establish comprehensive coverage for eligible investors across multiple regions, effectively dismantling traditional barriers through the implementation of blockchain technology. Integration with various cryptocurrency wallets and exchanges also promotes user-friendliness and accessibility, establishing a streamlined experience for investors to manage their holdings. Moreover, the 24/7 trading capabilities afforded by the tokenized model allow participants to react promptly to market shifts, fundamentally transforming how global equities are accessed and traded. Technology Integration and Cross-Chain Functionality The remarkable technological underpinnings of $SHOPON propagate its multi-chain functionality, set to expand its reach beyond Ethereum to networks such as Solana and BNB Chain. Such cross-chain capabilities allow users flexibility when navigating between blockchains, concurrently leveraging distinct network attributes to optimize their trading experience. LayerZero serves as the backbone for ensuring decentralized transfers between networks while providing the requisite security and speed, quintessential for maintaining investor trust. This comprehensive interoperability illustrates $SHOPON's commitment to being a versatile, user-centric asset in the evolving investment landscape. Ecosystem Integration and DeFi Compatibility Incorporating $SHOPON into broader DeFi protocols signifies its potential beyond traditional stock ownership. Token holders can leverage their holdings for various sophisticated strategies and applications, enhancing investment returns and liquidity management. By establishing a presence in lending protocols and automated trading systems, $SHOPON effectively democratizes access to advanced financial strategies previously limited to institutional investors. Such integration contributes to a more competitive and dynamic financial landscape, where individual investors can capitalize on tools typically reserved for larger entities. Risk Management and Security Framework Security remains paramount in the operational infrastructure of $SHOPON. The tokenization framework employs multiple layers of protection—beginning with regulated custody of the underlying Shopify shares. The operational protocols establish rigorous auditing, key management, and transaction monitoring standards, thus safeguarding against potential vulnerabilities. Moreover, meticulous adherence to evolving regulatory requirements provides an extra layer of security, fortifying investor protections and institutional compliance. Market Impact and Industry Implications The introduction of Shopify Tokenized Stock (Ondo) heralds a transformative shift in how financial markets operate, emphasizing the potential of tokenized securities to reshape traditional investment paradigms. The successful integration of $SHOPON encapsulates the efficiencies inherent in blockchain technology and opens avenues for new user demographics previously barred from extensive market participation. The impact extends beyond the immediate benefits to token holders, indicating broader trends that may challenge the status quo of investment services, particularly in addressing geographic restrictions and operational costs typically associated with traditional brokerage platforms. Undeniably, $SHOPON encapsulates the potential for traditional institutions to innovate further, leveraging the increasing demand for seamless blockchain access to complement existing financial infrastructure. Future Development Roadmap and Strategic Vision As Ondo Finance looks forward, the trajectory of $SHOPON rests on ambitious goals aimed at broadening the spectrum of available tokenized assets significantly. Over the next few years, plans are in place to expand to more than 1,000 tokenized securities, further enhancing market participation and investment options for individuals worldwide. Continued integration with traditional financial actors, development of specialized institutional products, and enhancements in automated trading capabilities will ensure that $SHOPON maintains its position at the forefront of financial innovation. Regulatory collaboration will also remain a focal point, establishing a framework that not only supports the compliance requirements but also promotes a healthy environment for tokenized asset proliferation. Conclusion and Market Significance In summary, Shopify Tokenized Stock (Ondo), represented by the ticker $SHOPON, is more than merely a tokenized equity offering; it embodies the innovation possible when traditional finance collides with modern blockchain applications. With a robust technical architecture, a commitment to compliance, and a clear strategic vision, $SHOPON exemplifies the potential for tokenized assets to enhance liquidity, accessibility, and functionality in capital markets. As the global investment landscape evolves, the transformative implications of $SHOPON extend beyond individual investors to revolutionize how financial instruments are perceived, traded, and utilized within both traditional and decentralized frameworks.

3.4k Total ViewsPublished 2025.12.05Updated 2025.12.05

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