Super Punk World被迫与CryptoPunks割席,蓝筹NFT的两难困境

Odaily星球日报Published on 2024-05-31Last updated on 2024-05-31

Abstract

眼下在NFT领域的探索上,就这些蓝筹项目来说,以静为动,既是一种选择,也是他们的困境。

原文作者:Zen,PANews

5 月 31 日凌晨,数字艺术家 Nina Chanel Abney 发起的“Super Punk World”NFT 系列完成了空投,并在 Magic Eden 上开放了交易。该系列的 500 个 NFT 均随机免费空投给了其首个 PFP NFT 系列“Super CoolWorld”的持有者。截至 5 月 31 日 10 时,Super Punk World 系列地板价为 0.85 ETH,共有 470 名持有者。

作为基于 CryptoPunks 系列并与官方合作进行开发的项目,“Super Punk World”最初曾备受社区期待。但因其引起相关争议后,不得以与 CryptoPunks 做了切割,只有其名字还留下了朋克的痕迹。

Super Punk World被迫与CryptoPunks割席,蓝筹NFT的两难困境

“万恶之源”:“Punk in Residence”艺术家驻场计划

今年 2 月,Yuga Labs 发起了名为“Punk in Residence”艺术家驻场计划。官方称,该计划以倡导数字艺术的创新和表达为使命,旨在吸纳和扩大 web3 领域下一代艺术家和收藏家的新声音。参与“Punk in Residence”的艺术家们将会围绕“朋克对你来说意味着什么”进行艺术实验和创作。

Yuga Labs 同时还宣布 Nina Chanel Abney 为参与计划的首个艺术家,并向她赠予 Punk #72 。该 PFP 后来也成为她的推特头像,一直使用至今。Abney 以身份探索的艺术理念而闻名,其作品还涉及种族、性别、流行文化、性和政治等诸多主题。在数字艺术领域,Abney 被人知晓更多是她在 2022 年 7 月推出的“Super CoolWorld”NFT 系列。该 PFP 系列共有 5080 个,在设计上采用了色彩鲜艳的平面和拼贴画式的方法。截至 5 月 31 日,总交易量已超过 9100 ETH,地板价约为 0.1 ETH。

Super Punk World被迫与CryptoPunks割席,蓝筹NFT的两难困境

对于这次使用 CryptoPunks IP 进行数字艺术创作的计划,最初并未受到外界太多的关注和讨论,社区也大多是支持和认可的声音。作为稳居龙头的蓝筹 NFT,社区对于首次基于 CryptoPunk IP 的艺术家联名一直寄予厚望。CryptoPunk 于 5 月中旬首次披露 Super Punk World 系列时,表示其利用了3D媒介,以朋克视角重新构想了 Abney 艺术的观看体验,又进一步拉高了期待值。

然而,当 Abney 历时 3 个多月,带着融合她个人独特风格和 CryptoPunks 特征的作品归来后,一下就在整个 NFT 领域炸开了锅,尤其是在 CryptoPunks 持有者中几乎遭到了一边倒的嘲讽和批评。

“危机公关”:Super Punk World 不再朋克

北京时间 5 月 21 日,CryptoPunks 正式揭晓 Super Punk World 系列的“庐山真面目”,其官推发布了一则展示该系列多个 NFT 的视频。在艺术理念上,CryptoPunks 称该系列模糊了种族和性别的界限,反映了虚拟与现实世界的身份。当看到一个个长相和打扮别具一格、仅臀部拥有曲线的纸片人原地旋转,曾无限期待的社区成员就像被人从头上浇了一盆冷水,“慕名而来”的吃瓜群众则是笑得合不拢嘴。

Super Punk World被迫与CryptoPunks割席,蓝筹NFT的两难困境

除了在作品设计上有些缺乏诚意,艺术风格难以被大众接受外,Super Punk World 的艺术理念和价值观也是许多“老朋克”所不能接受的,并直指该系列太过于“woke”。

“woke”一词原本表示对社会不公的高度觉醒和关注,用来描述那些对种族主义、性别歧视、LGBTQ 等性少数群体权利等问题具有高度敏感性和社会正义的人。由于这个词往往被过度使用或曲解,如今也会被用来指责他人过度政治正确。然而朋克精神最显著的特点是反叛和反权威,强调不受约束的自由和独立。信仰朋克文化的群体往往会质疑并挑战社会和政治权威,反对主流文化和传统价值观。那么,屈从于“模糊种族和性别界限”的这种循规蹈矩的政治正确,就太不朋克了。

基于上述两方面原因,Super Punk World 不仅会稀释 CryptoPunks 原有的价值,甚至存在破坏朋克 IP 最重要的文化理念与内核的可能。社区被激怒了,有 CryptoPunks 持有者在荷兰拍信息发布后怒而抛售。见风向不对,CryptoPunks 立刻取消了“Super Punk World”的荷兰拍卖,改为向 Abney 原作品 Super Cool World 的持有者进行随机空投。Yuga Labs 还郑重声明将不再接触 Cryptopunks,其将被完全去中心化并保存在区块链上。CryptoPunks 后续也没再发布有关 Super Punk World 系列的信息,而是转由 Yuga Labs 跟进。

Super Punk World被迫与CryptoPunks割席,蓝筹NFT的两难困境

实际上,Nina Chanel Abney 长期以来都是广受好评的艺术家,Super Punk World 略显粗糙和简陋的艺术风格也是完全集合了 Cryptopunks 与 Super CoolWorld 的特点。其对 Cryptopunks 探索招致的非议或许更多是在于未能和社区进行正确的交流沟通,今时不同往日,随着 PFP 艺术的发展,社区的标准和要求也越来越高。此外,Yuga Labs 在营销手段上可能也有欠妥之处。

在轰轰烈烈的 NFT 热潮退去后,NFT 领域的熊市更加寒风凛冽。曾经是顶级市场的 OpenSea,已从 2022 年 6 月的 18.7 万用户下降到如今不足 1 万人。一个 memecoin 新贵 PEPE 的市值就已超越排名前 30 的 NFT 项目市值之和。

经过大浪淘沙,剩下的蓝筹 NFT 都是弥足珍贵的精品。去年 Azuki Elementals 事件对品牌造成的伤害,及 CryptoPunks 本次遭到非议,表明过于墨守陈规和理念创新均难以令社区所容。对于这些精品 NFT 系列,项目方们或许只能效仿 CryptoPunks 将之视为文化遗产,使其完全去中心化。眼下在 NFT 领域的探索上,就这些蓝筹项目来说,以静为动,既是一种选择,也是他们的困境。

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