X Offers $1 Million Reward for Great Articles: What Kind of Content Actually Got Paid?
X announced a $1 million prize for the best long-form Articles on its platform, with eligibility limited to U.S. users, requiring 1,000+ word original English content. The final prize pool doubled to $2.15 million. The winner, @beaverd (9k followers), received $1 million for an investigative piece on Deloitte's misuse of $74 billion in government contracts, supported by a self-built database. Second place ($500k) went to @KobeissiLetter (70k followers) for a tactical guide on trading during Trump-era tariff cycles. Dan Koe, whose earlier viral article inspired the contest, won a $250k "Creator Choice" award for a piece on focus and productivity, despite having the highest engagement but lower U.S. premium user exposure. Key insights: content scarcity outperformed follower count, all winners provided unique data or frameworks, and no traditional media won—highlighting X's push for native, in-depth content to retain users and train AI models like Grok.
marsbit02/04 05:15
