Tokens Not Selling? 90% of Crypto Projects Overlook Investor Relations
The article argues that effective Investor Relations (IR) is a critical yet often neglected function for crypto projects, with 90% failing at it and struggling to sell their tokens. Good IR acts as a bridge between a project and the market, broadening the buyer base and improving holder quality. The core of a successful IR strategy is distribution: maximizing the number of target investors who know about the token and converting them into buyers.
The two primary buyer types are active crypto funds (requiring clear narratives and data for value reassessment) and large strategic institutions (requiring a long B2B sales cycle). The author emphasizes the necessity of proactively controlling the project's narrative with honesty and context, rather than remaining silent. A major tactical error is poor planning for token unlocks; teams should start 30-50 weeks in advance to manage supply and demand.
Data is presented as the best ally for building a compelling story, providing context and comparisons for investors. The author contends that crypto IR should not be a dry, compliance-driven task but an engaging, interactive process similar to modern marketing. To lower the barrier to entry, projects must provide ample public data and research, making it easier for funds to conduct due diligence.
Furthermore, the article highlights the power of on-chain data for deep investor analysis and argues that greater transparency, not less, actually expands the market by reducing uncertainty. Success should be measured by improvements in investor base quality and breadth—such as growth in target investors and holder diversification—rather than just token price. The future of IR is envisioned as dynamic, multimedia-rich, and proactive, leveraging the inherent transparency of crypto to build a larger, more engaged investor community.
marsbit03/17 13:39
