Margin Exhausted, "Brother Huang Li Cheng" Begins Selling Monkeys at a Loss
Taiwanese crypto whale "Machi Big Brother" Jeffrey Huang has been forced to sell his prized Bored Ape Yacht Club (BAYC) NFTs at significant losses to cover mounting losses from a highly leveraged ETH long position on Hyperliquid.
Over the past month, Huang sold 34 BAYC NFTs for 326 ETH (approx. $514,000), realizing a loss of 399 ETH (approx. $631,000). The proceeds were transferred to Hyperliquid to replenish margin for his perpetual contract trades. One ape, BAYC #6057, bought for 76.84 ETH four years ago, was sold for just 7.65 ETH, a 90% loss in ETH terms.
Huang began his high-leverage (25-40x) ETH long strategy in September 2025 when ETH was around $4,700. While his account once showed over $45 million in unrealized profit, the subsequent crash of ETH to the $1,600 range erased all gains. As of June 26, his cumulative losses on Hyperliquid reached $33.85 million, with over 335 liquidations earning him the community nickname "King of Liquidations."
With conventional funds depleted, Huang's once-valuable NFT collection, which at its peak included around 200 BAYCs and was worth tens of millions, has become a lifeline. His remaining ~150 BAYCs, valued at roughly $1.6 million at current floor prices, provide only limited runway for his persistent high-stakes trading.
Huang rose to prominence in crypto as a key figure in popularizing BAYC NFTs in Asia during the 2021 bull market. His pivot to perpetual contracts has now led to a cycle where his iconic "monkeys" are being sold to fund a failing trading strategy.
Foresight News06/29 07:37
