What is Moonbirds (BIRB)

I. Project Introduction

1. What Is Moonbirds?

Moonbirds is a crypto-native IP project centered around profile picture (PFP) NFTs. Utilizing a pixelated owl aesthetic as its visual identity, the project was initially positioned as an elite collector community and an exclusive membership-based NFT club. Moonbirds gained rapid market traction during the NFT bull cycle, establishing itself as a definitive "blue-chip" asset within the ecosystem. In 2025, under the leadership of its new operating entity Orange Cap Games (OCG), Moonbirds initiated a strategic reboot and transformation phase. The project is evolving from a standalone NFT collection into a comprehensive Web3 IP ecosystem, integrating physical collectibles, IP commercialization, and a robust tokenomics model.

2. How Does Moonbirds Operate?

Moonbirds initially leveraged NFTs as the primary entry point to its community, adopting a PFP-based model to build a high-end collector ecosystem and exclusive membership framework. Following a series of governance and branding adjustments, the platform has transitioned to an IP-driven operating model led by Orange Cap Games. Moonbirds NFTs and SBTs (Soulbound Tokens) now function as identity and ecosystem credentials, enabling the off-chain design, manufacturing, and distribution of physical collectibles, including blind boxes, toys, and trading cards. In parallel, the Solana-based $BIRB token serves as an on-chain value coordination layer. Revenue generated from physical products is used to buy back tokens and incentivize the community and ecosystem partners, creating a self-sustaining operational loop: IP Content Production → Physical Commercialization → Token Incentivization and Governance.

3. Who Created Moonbirds?

Moonbirds was originally launched in 2022 by serial entrepreneur Kevin Rose. Kevin Rose spearheaded Moonbirds’ brand development and community growth in the early stages, but the project’s reputation suffered due to the CC0 decision and governance controversies. Following a period of trust crises and ownership changes, Moonbirds was acquired in 2025 by Orange Cap Games (OCG). The project is currently led by OCG CEO Spencer, a figure renowned for his long-term building approach and IP commercialization. Having played a role in the "Pudgy Penguins" revival, Spencer is regarded as a key leader in the NFT space, blending strong execution with a deep sense of brand awareness.

4. Moonbirds Tokenomics

The token name is $BIRB, deployed on the Solana blockchain, with a total supply of 1 billion tokens. $BIRB functions as a layer for community incentivization, ecosystem collaboration, and value coordination.

Token Allocation Structure: Approximately 65% of the total supply is dedicated to community-related initiatives, including holder rewards, ecosystem partnerships, and value-chain incentives. The remaining portions—allocated to liquidity, the team, investors, and advisors—are subject to a phased unlocking schedule.

The TGE (Token Generation Event) unlock ratio is set at 28.5%.

5. Timeline & Key Milestones

April 2022: Official launch of the Moonbirds NFT collection.

August 2022: The team announces a transition to a CC0 license, triggering a community trust crisis.

February 2024: Moonbirds is acquired by Yuga Labs and integrated into the PROOF ecosystem.

May 2025: Orange Cap Games (OCG) officially takes over Moonbirds from Yuga Labs.

September 12, 2025: Launch of the Moonbirds physical blind box pre-sale.

January 14, 2026: OCG releases the "Birbillions Thesis" whitepaper, defining the long-term strategy of "Physical Collectibles + Crypto Memetics."

January 28, 2026: Official launch of the $BIRB token.​

II. Related Links

CMC Link: https://coinmarketcap.com/currencies/moonbirds/
Official Website: https://moonbirds.com/
Project Twitter: https://twitter.com/moonbirds