MoonPay President warns banks: ‘Can’t freeze progress’ on tokenization

ambcryptoPublished on 2025-12-22Last updated on 2025-12-22

Abstract

MoonPay President Keith Grossman asserts that tokenization is an unstoppable force, warning traditional financial institutions that they cannot freeze progress to protect legacy systems. He compares its disruptive potential to digitization's impact on the media industry, stating it will transform finance's distribution, monetization, and power dynamics. Despite opposition from entities like the World Federation of Exchanges and Citadel Securities, the trend is deemed inevitable. The tokenized market, already exceeding $700 billion and eyeing $1 trillion, is experiencing significant growth in areas like credit and equities. Grayscale projects it could expand 1000x by 2030, with major blockchains and assets like ETH and SOL poised to benefit.

The disruptive force of tokenization can’t be stopped by opposition from traditional finance players, such as banks, according to MoonPay President Keith Grossman.

In a recent statement, the executive warned,

“You cannot freeze progress to protect legacy economics. Innovation does not seek permission. It forces adaptation.”

Tokenization, or the on-chain representation of real-world assets such as property, stocks, and credit, is considered efficient for settlement and reduced costs.

Additionally, it’s globally scalable, and the U.S. regulators are pushing for the entire capital markets to move on-chain.

Tokenization is ‘inevitable’

However, some aspects of the tokenization overhaul have been criticized and opposed by some incumbents.

For example, in August, the World Federation of Exchanges (WFE), umbrella body for traditional stock exchanges, criticized “unregulated tokenized equities” and warned that these products could undermine market integrity.

Similarly, Citadel Securities pushed for DeFi regulation before the sector is allowed to handle tokenized markets. Crypto supporters viewed this as a declaration of war ahead of the tokenization boom.

Despite these hiccups from tradFi players, Grossman noted that the trend is “inevitable,” drawing parallels between media and digitization.

“While the media industry did not disappear, nearly two decades later, it is drastically transformed. Distribution, monetization, and power dynamics have all changed.”

Grossman added that finance will also be transformed, and those who embrace tokenization will be the winners.

“Tokenization will be just as disruptive to finance as digitization was to media; and likely faster.”

Eli Ben-Sasson, founder of Starknet and Zcash, echoed similar sentiments and noted,

“tl;dr: crypto will eat tradfi infra. And leave no crumb.”

Tokenized assets eye $1 trillion

The tokenized markets have surpassed $700 billion and are expected to reach $1 trillion, including the stablecoin segment, which has a $300 billion supply.

Credits or loans have also seen significant on-chain traction, from repurchase agreements (repos) to U.S. Treasury debt.

Tokenized equities have also experienced significant momentum in 2025, posting double-digit growth over the past 30 days, despite the broader crypto market’s lull.

Top issuers include Ondo Finance, Backed Finance (xStocks), and Securitize.

On the settlement layer for on-chain stocks, Ethereum ranked first with $335 million, followed by Solana at $164 million. Algorand and BNB Chain ranked third and fourth, respectively.

For Grayscale, the broader tokenized markets could expand by 1000x by 2030, with ETH, BNB, SOL, and Chainlink [LINK] expected to be key beneficiaries.


Final Thoughts

  • Per an executive at MoonPay, tokenization will be ‘inevitable’ despite current opposition.
  • Tokenized assets could expand by 1,000 times by 2030, according to Grayscale.

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Related Questions

QWhat did MoonPay President Keith Grossman warn traditional finance players about regarding tokenization?

AKeith Grossman warned that the disruptive force of tokenization cannot be stopped by opposition from traditional finance players, stating that 'You cannot freeze progress to protect legacy economics. Innovation does not seek permission. It forces adaptation.'

QAccording to the article, what are two key benefits of tokenization mentioned?

ATokenization is considered efficient for settlement and reduced costs, and it is globally scalable.

QWhich organization criticized 'unregulated tokenized equities' and warned they could undermine market integrity?

AThe World Federation of Exchanges (WFE), the umbrella body for traditional stock exchanges, criticized unregulated tokenized equities and issued that warning.

QWhat comparison did Keith Grossman draw to illustrate the inevitable impact of tokenization on finance?

AGrossman drew a comparison to the media industry and digitization, stating that while the media industry did not disappear, it was drastically transformed in terms of distribution, monetization, and power dynamics, and finance will undergo a similar, likely faster, transformation.

QWhat is the total value of the tokenized markets expected to reach, and which assets are predicted to be key beneficiaries by 2030 according to Grayscale?

AThe tokenized markets are expected to reach $1 trillion. Grayscale predicts the broader tokenized markets could expand by 1000x by 2030, with ETH, BNB, SOL, and Chainlink [LINK] expected to be key beneficiaries.

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