DDC Enterprise Increases Bitcoin Holdings by 200, Advancing Steadiness in Treasury Strategy

marsbitPublished on 2026-01-22Last updated on 2026-01-22

Abstract

DDC Enterprise Limited (NYSEAMERICAN: DDC), a global Asian food platform and digital asset management company, announced on January 22, 2026, that it has purchased an additional 200 Bitcoin as part of its established Bitcoin reserve strategy. This acquisition brings the company’s total Bitcoin holdings to 1,583. The move reflects DDC’s disciplined capital allocation approach, emphasizing steady accumulation across market cycles with strong governance and risk controls. The purchase was made during a market correction, underscoring the company’s long-term value focus rather than short-term volatility. Key highlights include: - Total Bitcoin held: 1,583 - Average purchase price: $88,085 per Bitcoin - Year-to-date return on Bitcoin holdings: 33.8% - Bitcoin per 1,000 shares: 0.053203 Norma Chu, Founder, Chairwoman, and CEO, stated in the 2026 Shareholder Letter that companies prepared for the long term can identify opportunities amid volatility. DDC continues to strengthen its Bitcoin reserve under a clear governance framework as part of its treasury strategy.

NEW YORK, January 22, 2026 – DDC Enterprise Limited (NYSEAMERICAN: DDC, hereinafter referred to as "DDC" or the "Company"), a global Asian food platform and digital asset treasury management company, today announced that, as part of its established Bitcoin reserve plan, it has completed a new round of accumulation, purchasing an additional 200 Bitcoin.

Following this transaction, DDC's total Bitcoin holdings have increased to 1,583.

The Company stated that this acquisition continues its consistent principle of prudent capital allocation, emphasizing the orderly advancement of its treasury strategy under a clear governance framework and risk control mechanisms. This purchase was timed with a phase of correction in the crypto asset market, reflecting the Company's strategic judgment based on long-term value rather than being overly influenced by short-term market fluctuations.

DDC pointed out that the core philosophy of its treasury management includes: maintaining a steady pace of gradual accumulation across different market cycles, strictly controlling capital costs, and managing risks throughout the entire process.

Key Highlights of This Acquisition

• Reserve Growth: Bitcoin holdings increased by 200

• Holding Milestone: Total Bitcoin holdings reach 1,583

• Average Holding Cost: $88,085 per Bitcoin

• Year-to-Date Return on Bitcoin Holdings: 33.8%

• Holdings per Share: 0.053203 Bitcoin per 1,000 shares of DDC stock

Norma Chu, Founder, Chairperson of the Board, and Chief Executive Officer of DDC, stated in the "2026 Letter to Shareholders": "Market volatility is inevitable in the early stages of institutional participation. However, we believe that companies truly prepared for the long term can identify and seize opportunities within this volatility. The Company's core direction remains steadily advancing reserve expansion, continuously building a competitive Bitcoin treasury with long-term potential, supported by a robust governance system."

The Company indicated that more details regarding its long-term capital allocation strategy and Bitcoin reserve management framework are provided in the newly released "2026 Letter to Shareholders".

About DDC Enterprise Limited

DDC Enterprise Limited (NYSEAMERICAN: DDC), while maintaining its position as a leading global Asian food platform, is methodically advancing its corporate Bitcoin treasury strategy. The Company has strategically established Bitcoin as a core reserve asset and continues to expand its portfolio of restaurant concepts. DDC is at the forefront of exploration among public companies integrating Bitcoin into their financial architecture.

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