Competitors Narrow the Gap from Binance. Who Leads Among Cryptocurrency Exchanges

RBK-cryptoPublished on 2026-01-13Last updated on 2026-01-13

Abstract

Competitors are closing the gap with Binance, which remains the dominant leader among cryptocurrency exchanges in 2025, according to data from WuBlockchain. While Binance continues to lead in both spot and derivatives trading volume, smaller platforms are demonstrating more significant growth. In spot trading, the total volume on major exchanges grew 8.8% to $19.1 trillion. Binance, Bybit, and Gate were the top three, with Binance's volume nearly five times that of the second-place exchange. BitMart, KuCoin, and Bitget saw the largest growth in spot volume, while Upbit and Bybit saw declines. The derivatives market grew more substantially, rising 27.8% to $62.4 trillion. Binance, OKX, and Bybit led this segment. HTX and KuCoin recorded the highest growth rates here. Despite the increase in trading activity, overall website traffic to major exchanges fell by 6.9%. HTX, KuCoin, and Crypto.com were the only platforms to see significant traffic growth. The report notes that data from CoinGecko and Similarweb may be influenced by factors like wash trading and bot activity. Notably, Russian users accounted for a significant portion of traffic, representing 31% of all visits to Bybit.

"RBC-Crypto" does not provide investment advice; the material is published for informational purposes only. Cryptocurrency is a volatile asset that may lead to financial losses.

Second-tier cryptocurrency exchanges narrowed the gap from the leaders in 2025, according to data collected by WuBlockchain. It is noted that Binance retains its leadership in terms of volume, but smaller platforms are showing more active growth.

The authors of the review collect data on trading volumes from the aggregator CoinGecko and clarify that the picture may be distorted by probable wash trading and bot activity.

Spot Trading

In 2025, the volume of spot trading on major exchanges increased by 8.8% compared to 2024, from $17.6 trillion to $19.1 trillion. Binance, Bybit, and Gate took the top three positions, with Binance's volume being almost five times that of the second-place exchange.

The largest volume growth was recorded by BitMart (58.1%), KuCoin (53.4%), and Bitget (44.1%). The worst performance was seen at Upbit (-22.8%), Bybit (-15%), and Binance (-0.5%).

Derivatives Trading

In 2025, the volume of derivatives trading on major exchanges increased by 27.8% compared to 2024, from $48.8 trillion to $62.4 trillion. Binance, OKX, and Bybit were the leaders.

HTX increased its turnover the most (+65.2%), followed by KuCoin (+60.5%) and Binance (+30.2%). Among the platforms studied, only Crypto.com saw a drop in futures trading volume — by 2.8%.

Website Traffic

In 2025, traffic to the websites of major exchanges decreased by 6.9% compared to 2024, from 2.8 billion to 2.6 billion visits. The top three in terms of growth rate were HTX (+227.9%), KuCoin (+48.3%), and Crypto.com (+45.3%). The most noticeable traffic decline was at Bybit (-33.5%), Bitfinex (-33.2%), and Binance (-22.3%).

This refers to the share of visits to exchange websites according to estimates from the Similarweb service, not the number of accounts or clients. These are estimated data, but they are usually relatively accurate for large sites.

Russians accounted for about 105 million visits to the platforms in the review. The share of traffic from Russia amounted to almost a third of visits to the Bybit website (31%), or 103.3 million out of a total of 333.2 million visits to this exchange. Russian traffic also dominated the HTX cryptocurrency platform (16%, or 355 thousand out of 2.22 million visits).

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What is BNB WHALES

Understanding BNB Whales: A Deep Dive into the Cryptocurrency Landscape Introduction to BNB Whales In the vibrant world of cryptocurrencies, new projects regularly emerge, often promising innovative solutions and unique experiences. One such project is BNB Whales, launched in 2023 and built on the BNB Smart Chain (BEP20). BNB Whales sets out to establish a distinctive presence within the cryptocurrency ecosystem, focusing on creating an engaging platform that combines the benefits of blockchain technology with social and gaming interactions. This article aims to delve deeper into BNB Whales, exploring its core components, mechanics, and developmental trajectory. What are BNB Whales? BNB Whales is a cryptocurrency initiative that seeks to provide a diverse range of features and opportunities for its users in the burgeoning Web3 environment. Utilizing the BEP20 standard, the project operates with a total token supply of 100 trillion (100,000,000,000,000,000). Despite this significant figure, it is noteworthy that no tokens are currently in circulation, indicating that the project may still be in its early developmental stages. The primary goal of BNB Whales is to create a platform where users can participate in various interactive activities while benefiting from the security and transparency afforded by blockchain technology. By fostering a unique and engaging environment, BNB Whales aims to build a strong community of users who are invested in the project and its development. Who is the Creator of BNB Whales? The identity of the creator of BNB Whales remains undisclosed at this time, presenting a challenge for those looking to understand the project's founding principles and visionary insights. This absence of publicly available information regarding the project's leadership may raise questions among potential investors and users about its governance and accountability structure. Who are the Investors of BNB Whales? As BNB Whales continues to evolve, information concerning specific investors or support from investment foundations is currently unavailable. The project’s official documentation, including its whitepaper, does not disclose either individual or institutional financial backers. The lack of transparency in this regard can sometimes raise questions about the legitimacy and sustainability of new projects within the cryptocurrency ecosystem. How Does BNB Whales Work? BNB Whales operates on the BNB Smart Chain utilizing the BEP20 standard, which is known for its efficiency and low transaction fees, attracting a variety of developers and projects. The unique aspect of BNB Whales lies in its focus on creating a community-driven platform. While precise operational details are scarce, the project emphasizes interaction and engagement, potentially incorporating gamified elements into its offerings. The emphasis on community is pivotal, as it aligns with prevailing trends in the cryptocurrency space, where user input and participation often dictate a project's success. Further innovation may be anticipated, but at present, the specific mechanisms and features that differentiate BNB Whales from other crypto initiatives remain to be fully elucidated. Without detailed information regarding its functionality, it is challenging to evaluate the project's differentiators comprehensively. Timeline of BNB Whales The development of BNB Whales has unfolded across key milestones, marking its journey in the cryptocurrency landscape. Below is a timeline of significant events pertaining to the project: 2023: Launch of BNB Whales, marking the project's entry into the market. 2023: Publication of the project's whitepaper, which lays out the overarching goals and operational framework. Ongoing: BNB Whales continues to develop its features, aiming to build a robust user base and expand its offerings. Key Points About BNB Whales Platform: BNB Smart Chain (BEP20) Total Supply: 100 trillion tokens (100,000,000,000,000,000) Circulating Supply: 0 tokens (indicating a nascent stage) Project Goal: To foster an engaging cryptocurrency platform for interaction and community building. Creator: Unknown Investors: Not disclosed Operational Status: Active with ongoing development and expansion Conclusion As BNB Whales navigates the competitive cryptocurrency landscape, it offers a glimpse into the potential of community-driven projects built on the foundations of blockchain technology. By focusing on engagement and interaction, the initiative stands at the forefront of innovation in the Web3 space. However, the project's success ultimately hinges on the clarity of its operational mechanics, the disclosure of its governance, and the establishment of a solid user community. For potential users and investors alike, BNB Whales represents a case study in the evolving nature of cryptocurrency projects—one that illustrates both the exciting possibilities and the complexities associated with new initiatives. As the landscape continues to evolve, it will be essential to monitor BNB Whales' progress and its impact on the broader cryptocurrency ecosystem.

3.1k Total ViewsPublished 2024.04.01Updated 2024.12.03

What is PONKE BNB

Ponke BNB: A New Approach in the Cryptocurrency Space Introduction Ponke BNB, a newcomer in the cryptocurrency arena, was launched in 2024 and operates on the BNB Smart Chain (BEP20) platform. This innovative project seeks to build a distinctive and engaged community, focusing on sustainable reward generation. As the cryptocurrency landscape evolves, Ponke BNB aims to address critical issues surrounding reward sustainability, making it a project worth observing for enthusiasts and investors alike. What is Ponke BNB? At its core, Ponke BNB is a cryptocurrency designed specifically for the BNB Smart Chain ecosystem. Boasting an immense total supply of 370,000,000,000,000,000 tokens, it is worth noting that currently, there are no tokens in circulation. The guiding mission of Ponke BNB is to foster a sustainable reward system that mitigates the challenges associated with rewards depletion, a common pitfall in many cryptocurrencies today. The mechanics of Ponke BNB's functionality centre around encouraging user participation, while simultaneously providing rewards that can stand the test of time. The unique structure of its reward system is aimed at ensuring longevity and stability, addressing essential market concerns. Who is the Creator of Ponke BNB? Despite extensive exploration, the identity of Ponke BNB's creator remains unknown. There is a notable absence of publicly available information regarding the project’s founder or its development team. This anonymity, while not uncommon in the cryptocurrency space, raises some questions about transparency and accountability in project management. Who are the Investors of Ponke BNB? Similar to the lack of clarity surrounding its creator, there is no public information available regarding any investment foundations or organizations that support Ponke BNB. This absence of investor data can often breed uncertainty among prospective investors, who typically prefer a clear understanding of the backing behind cryptocurrencies they consider engaging with. How Does Ponke BNB Work? Ponke BNB stands out through its inventive two-layered sustainable reward generating system. This system is built to tackle the issue of rewards depletion effectively. By engaging users and creating a vibrant community, Ponke BNB seeks to provide a stable and enjoyable environment, which emphasizes user interaction and rewards. The operation framework of Ponke BNB encourages participation through various activities and challenges that are designed to incentivise users while ensuring that the reward system remains sustainable. It aims to stimulate the community and promote an engaging atmosphere where members can feel valued and appreciated. Timeline of Ponke BNB The evolution of Ponke BNB can be summarized through a few key milestones: 2024: The inception of Ponke BNB on the BNB Smart Chain (BEP20) platform marked a significant entry into the cryptocurrency market. 2024: The release of the project’s whitepaper and official website provided comprehensive insights into Ponke BNB’s goals and objectives, forming the foundation for its community-driven approach. Key Features of Ponke BNB Ponke BNB is built on several key features that set it apart from other cryptocurrency projects: Sustainable Reward System The two-layered reward system is designed to foster engagement, prevent depletion of rewards, and ensure the longevity of returns for participants in the Ponke BNB ecosystem. Community Engagement The project places a strong emphasis on active community engagement, driving participation through activities designed to create a social and collaborative environment. This community-centric approach empowers users to have a hand in shaping the project's future directions. BNB Smart Chain Integration Operating on the BEP20 platform, Ponke BNB is reinforced by the security and efficiency offered by the BNB Smart Chain. Users benefit from fast and cost-effective transactions, positioning Ponke BNB well within the broader cryptocurrency ecosystem. Conclusion In summary, Ponke BNB is an emergent cryptocurrency project aiming to carve a niche for itself in the growing digital currency landscape. With its focus on a sustainable reward system and community engagement, it presents a fresh outlook in an otherwise volatile sector. While uncertainties linger concerning the project's creators and investors, Ponke BNB continues to strive for transparency and innovation. As the cryptocurrency market continues to develop, Ponke BNB’s principles of sustainability and community-driven dynamics place it in a promising light for future observers and participants alike.

2.9k Total ViewsPublished 2024.04.01Updated 2024.12.03

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Understanding BNB Card: Revolutionizing Digital Identity in Web3 In the rapidly evolving landscape of blockchain technology and cryptocurrency, the BNB Card or $BNBCARD stands out as a noteworthy project. This community-driven utility meme token leverages the BNB Smart Chain (BSC), aiming to integrate meme culture with innovative digital identity solutions. As more users dive into the realms of decentralization, it is crucial to dissect what BNB Card offers, its operational nuances, and its potential market impact. What is BNB Card ($BNBCARD)? At its core, BNB Card represents a meme token with substantial utility. It is designed to empower users by enabling the creation of personalized digital identity cards that are both expressive and functional. The project encapsulates several key features: Customizable ID Cards: Users have the ability to design Binance-themed digital ID cards, providing them with a platform for self-expression and enhanced community interaction. Decentralized Framework: Developed on the BSC, BNB Card emphasizes key attributes such as security, transparency, and user sovereignty. The decentralized nature of the framework allows for transactions that are both efficient and secure. Community-Centric Model: The emphasis on grassroots participation rather than laboratory-driven financial models creates an engaging environment for its users. By leveraging the inherent virality of meme culture, BNB Card fosters a robust community movement. The primary goal of BNB Card is to democratize digital identity tools in Web3, offering accessible solutions that benefit the users without the encumbrances typically associated with traditional identity management systems. Creator and Investors When exploring the identity behind BNB Card, it is important to note that no singular creator is explicitly credited. Instead, the project appears to be community-driven, suggesting a collective effort inspired by the notion of Binance's “Early Builder Card.” This organic development approach is common among projects within the meme token spectrum, where development is often influenced by the community's passion rather than a central authority. In terms of investment, the absence of publicly disclosed institutional backers further highlights the project's grassroots foundation. It thrives on organic community support, reflecting a usual characteristic of meme-driven projects that often engage their audience through social channels rather than formal investment routes. How It Works BNB Card employs several mechanisms that delineate its functioning and innovative spirit: Token Utility: The BNBCARD token allows users access to a suite of ID creation tools while also providing a platform for community governance. The token serves as the linchpin that enables these functionalities. Blockchain Integration: By utilizing the BSC, BNB Card ensures compatibility with Ethereum Virtual Machine (EVM)-based applications. This integration provides users with the benefits of low transaction fees while enhancing accessibility. DIY Ecosystem: Central to BNB Card’s appeal is its do-it-yourself (DIY) approach to digital identity card generation. This participatory element encourages users to engage in creative expression, fostering an inclusive culture that thrives on contribution and collaboration. Timeline Chronology is vital to understanding BNB Card's trajectory. Important milestones in the project’s history include: March 18, 2025: BNB Card was listed on LBank, marking a significant step in its exchange journey and opening doors for liquidity and user accessibility. March 19, 2025: A pivotal moment occurred as the token experienced an astronomical surge of 26,000% within 24 hours, garnering attention for its potential and the community’s enthusiasm. Ongoing Developments: The project is continuously expanding its partnerships with decentralized exchanges (DEXs) like PancakeSwap, further enhancing liquidity and user engagement. Innovation and Differentiation Understanding what sets BNB Card apart involves deeper exploration into its innovative framework: Meme-Utility Hybrid: BNB Card successfully merges the playful allure of meme culture with practical applications in digital identity management. This niche approach effectively caters to a broad demographic, appealing to both tech-savvy users and those new to crypto. Decentralized Governance: Operating devoid of centralized control allows the project to harness community input directly. The collective decision-making process buoyed by community involvement empowers users, ensuring their voices contribute to the development and direction of the project. Scalability: BNB Card stands to benefit immensely from the 2025 roadmap upgrades to the BNB Chain, which include enhancements such as increased transaction speeds and the integration of artificial intelligence tools. These improvements position the project advantageously within a highly competitive environment. Conclusion BNB Card is emblematic of a new wave of digital identity solutions within the Web3 ecosystem. By blending fun, community engagement, and practical utility, it invites users to participate actively in shaping their digital personas. As the project navigates the dynamic cryptocurrency landscape, its success will likely hinge on maintaining strong community support while adapting to technological advancements and user needs. The integration of decentralization with meme culture serves not only as a means for user-driven engagement but also as a foundation for the evolving narrative surrounding digital identity in the age of blockchain. In summation, BNB Card not only exemplifies the convergence of creativity and utility within the crypto space but also underscores the importance of community in steering the future of decentralized technologies.

3.4k Total ViewsPublished 2025.03.26Updated 2025.03.26

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Competitors Narrow the Gap from Binance. Who Leads Among Cryptocurrency Exchanges

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