Coinbase’s COIN could jump 40% to $340: Bank of America

ambcryptoPublished on 2026-01-09Last updated on 2026-01-09

Abstract

Coinbase's stock (COIN), currently trading at $245, is significantly undervalued according to Bank of America (BofA), which has upgraded it to a "buy" rating with a $340 price target, representing a 40% upside. This bullish outlook is driven by Coinbase's expansion into new products like prediction markets and stock/ETF trading, positioning it as an 'everything exchange'. BofA also highlights the monetization of its Base network and the launch of Coinbase Tokenize as key moves to capture the emerging tokenization boom. A pro-crypto Trump administration is seen as a potential tailwind, though risks from competitors and market corrections remain. This is the second major buy rating this week, following Bernstein's even more optimistic $440 target. Analysts view tokenization of traditional assets as a major catalyst for 2026.

Coinbase’s stock COIN is grossly undervalued at the current $245 level, according to Bank of America (BofA).

Following the late 2025 crypto market rout, related stocks such as COIN dropped by nearly half to a low of $225 from a high of $444.

However, the current muted levels present a significant buying opportunity, as BofA expects about a 40% upside potential to a $340 price target.

BofA’s bullish catalysts for COIN

The BofA’s rating was the second buy for COIN this week. Bernstein analysts issued another bold buying rating, with a 72% upside gain to $440.

For BofA’s analyst Jason Kupferberg, the upgrade on COIN from “neutral” to a “buy” was informed by the platform’s push towards an ‘everything exchange’ with recent product offerings.

He said,

“While the stock is off 40% from its July highs, under the surface of the 4Q25 crypto correction the company’s product velocity has increased, and its TAM expanded in parallel.”

The new products, including prediction markets and stocks/ETF trading, were positive for the stock, according to the analyst.

Kupferberg also highlighted Base’s monetization and the launch of Coinbase Tokenize as crucial moves that could give the exchange a lead in the tokenization boom.

“The world is still in the early innings of crypto adoption, and we see Coinbase as the trusted platform with #1 market share in the US, which makes it a perfect TradFi partner.”

The pro-crypto Donald Trump Administration may also fuel the COIN’s rally. However, he cautioned that Binance US’s expansion and a deeper market correction could dent the bullish outlook.

That said, 20 Wall Street analysts have issued a buy rating for COIN, including BofA and Bernstein.

Tokenization ‘supercycle’ impact

Most analysts view the tokenization boom as a crucial catalyst and defining theme for the crypto industry in 2026. Regulators, including the SEC, have directed that much of the U.S. capital markets be moved on‐chain.

By 2025, tokenized stocks and ETFs had already built strong momentum and emerged as a “strategic priority” for Coinbase and other major U.S. exchanges.

For the unfamiliar, tokenized stocks or ETFs are an on-chain version of traditional equities or funds for global access. Although currently valued at around $1 billion, they are expected to surge after a clear regulatory framework is established this year.


Final Thoughts

  • Bank of America projected COIN could hit $340, citing Coinbase’s new products and pro-crypto administration.
  • BofA was the second bullish Wall Street rating this week after Bernstein, which eyed a +70% upside for the stock.

Related Questions

QWhat is Bank of America's price target for Coinbase's stock (COIN) and what percentage upside does this represent from the current price mentioned?

ABank of America's price target for COIN is $340, which represents an approximately 40% upside from the current price of $245.

QAccording to BofA analyst Jason Kupferberg, what was a key reason for upgrading COIN from 'neutral' to a 'buy' rating?

AThe upgrade was informed by Coinbase's push towards an 'everything exchange' with recent product offerings, such as prediction markets and stocks/ETF trading, which have increased the company's product velocity and expanded its Total Addressable Market (TAM).

QBesides Bank of America, which other firm issued a bullish rating for COIN this week and what was their projected upside?

ABernstein issued a bullish rating for COIN this week, projecting a 72% upside gain to a price target of $440.

QWhat two potential risks did the BofA analyst caution could dent the bullish outlook for COIN?

AThe analyst cautioned that Binance US's expansion and a deeper crypto market correction could dent the bullish outlook.

QWhat emerging trend do most analysts view as a crucial catalyst for the crypto industry in 2026, and what is its current estimated market size?

AMost analysts view the tokenization boom as a crucial catalyst. The market for tokenized stocks and ETFs is currently valued at around $1 billion.

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