价值64亿美元,特朗普媒体集团的CRO囤币计划黄了

marsbitPublished on 2026-08-10Last updated on 2026-08-10

Abstract

特朗普媒体科技集团(DJT)与加密交易所Crypto.com及SPAC公司Yorkville于2025年8月高调宣布的合作计划已正式终止。该计划原拟通过设立一家上市财库公司,囤积价值约64亿美元的CRO代币,并配套推出预测市场产品及ETF托管服务。然而,历经一年后,三方宣布全面搁置该合作,仅保留早期已完成的资产互换(特朗普媒体购入1.05亿美元CRO,Crypto.com购入5000万美元DJT股票)。 合作终止主要受市场环境变化影响:CRO价格一年内下跌约70%,比特币也从2025年高点腰斩,导致“囤币型上市公司”模式遇冷。Crypto.com CEO表示,在当前市场下继续推进已“不合理”。此次合作自开始便因政治关联引发争议,Crypto.com此前曾向特朗普相关政治活动捐款,并在SEC调查撤销后迅速达成商业合作,被指存在利益冲突。 随着加密故事熄火,特朗普媒体已转向新领域,于2025年12月宣布与核聚变企业TAE Technologies合并,估值超60亿美元,重心从社交媒体与加密业务转向清洁能源。此次合作终止是其整体战略调整的一部分。

原文作者:angelilu,Foresight News

一年前,特朗普媒体科技集团(DJT)和加密交易所 Crypto.com 高调牵手,说要成立一家上市财库公司,囤几十亿美元的 CRO。彼时,这家政治强关联公司与一家头部交易所搭台唱戏,声势造得极大。一年后,这场资本游戏却黯然收场。

8 月 7 日,DJT、Crypto.com 和 SPAC 公司 Yorkville 三方正式宣布终止这项计划,连带之前宣布的预测市场和 ETF 托管方案合作一起搁置。比特币较峰值近乎腰斩,囤币型上市公司集体退潮——这场以政治亲近起笔的合作,终究没能写到落地那一章。

被叫停的合作进行到哪一步

这桩合作里分量最重的一块,是要再造一家上市 CRO 财库公司。2025 年 8 月,三方高调宣布:特朗普媒体将借壳 SPAC 公司 Yorkville,设立一家名为 Trump Media Group CRO Strategy 的公司,号称要做「首家且规模最大的上市 CRO 财库公司」,计划囤积约 63.13 亿枚 CRO——接近当时 CRO 流通量的五分之一。整个公司规模约 64.2 亿美元,由 10 亿美元 CRO、2 亿美元现金、2.2 亿美元认股权证和 50 亿美元股权信贷额度垒成。

但声势归声势,这个财库计划其实从没真正落地。2025 年 8 月宣布的只是一纸框架协议,借壳上市还要走 SEC 申报、审批一大套流程,本就要拖上大半年;它就这么挂在「待完成」的状态里,直到一年后被直接叫停,始终没能成立。

跟着一起黄的,还有两项配套。原本要嵌入 Truth Social 的预测市场产品 Truth Predict——让用户对政治、经济、体育赛事下注——如今缩水成一纸营销合作,只由 Crypto.com 向 Truth Social 用户推广自家的预测市场;Crypto.com 为特朗普媒体旗下 ETF 提供托管的安排,也一并作罢。

唯一真正落地、也仍然有效的,是另一份独立协议。2025 年 8 月,特朗普媒体已花约 1.05 亿美元买入 CRO 计入资产负债表,Crypto.com 则反手买了 5000 万美元的 DJT 股票。这笔交易钱货两清,没有被这次终止波及,成了这场退场里唯一没有松手的联结。

政治靠拢在先,商业成交在后

要搞清楚这盘棋为什么落在 Crypto.com 头上,得往回看——是政治上的靠近,先铺好了商业的路。

2024 年美国大选前后,Crypto.com 一直在向特朗普阵营递橄榄枝:给就职典礼捐了100 万美元,又向亲特朗普的超级政治行动委员会 MAGA Inc.投了 1000 万美元;CEO Kris Marszalek 还亲自跑到海湖庄园,和特朗普当面聊加密政策。2025 年 3 月,美国证券交易委员会(SEC)撤销了对 Crypto.com 的调查——而就在此前不久,这家机构还曾就潜在执法行动向 Crypto.com 发出过预警。

关系铺平了,2025 年 8 月的商业合作才水到渠成。特朗普媒体想要一个加密故事、一批能入表的代币、一个 ETF 托管方;Crypto.com 则想借特朗普的名声给自家发行的 CRO 背书。

也正因如此,这桩交易从公布第一天起就带着一股利益冲突的味道——特朗普政府本身手握监管加密行业的权力,他家族关联的企业却跟一家刚捐过款、刚被 SEC 放行的交易所深度捆绑。参议员 Elizabeth Warren 等人曾公开要求调查 SEC 的相关决定有没有掺进政治因素。

为什么撤了?币价和市场都不给机会

官方的说法挺坦白。Crypto.com 的 CEO Kris Marszalek 在声明里说:「从每个角度审视这些拟议的 ETF 和 DAT 之后,我们得出了同一个结论——在当前市场环境下继续推进并不合理。」他还说,公司会把原本承诺投入财库的 CRO 改作他用,去驱动收入、需求和生态价值。据 The Block 报道,接近交易的人透露,这个转向更多是出于竞争格局的变化,而不是忌惮「特朗普关联企业受特朗普政府监管」这种尴尬局面。

但市场已经把答案写在价格上了。截至发稿,CRO 报约 0.0616 美元,一年跌了大概 70%——从去年合作官宣后就一路阴跌。

拉远了看,比特币从 2025 年 10 月约 12.6 万美元的高点滑到现在的 6.5 万美元左右,几乎腰斩。囤币型上市公司的热度在整体退潮——2026 年 1 月初的数据显示,全球前 100 大 DAT 里至少 37 家股价跌破了持币净值(NAV),连行业标杆 Strategy(原 MicroStrategy)都在折价交易,甚至开始卖比特币来补优先股的股息。

海水退了,谁还想再堆一座几十亿美元的 CRO 财库呢?

特朗普媒体的下一站:掉头核聚变

加密故事熄了火,特朗普媒体已经掉头去了一个和加密八竿子打不着的方向。2025 年 12 月,公司宣布与核聚变企业 TAE Technologies 全股票合并,估值超过 60 亿美元,双方股东在交易完成后各持约一半股份,预计 2026 年年中收官。这家成立于 1998 年的核聚变公司,将借道特朗普媒体登陆资本市场,而合并后的重心,明显从社交媒体和加密,转向了清洁能源。

换句话说,终止 CRO 财库并不是一次孤立的撤退,而是特朗普媒体整体转向里的一环——它正忙着把自己从「特朗普概念的加密玩家」,重新包装成一家押注前沿能源的公司。

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Related Questions

Q特朗普媒体集团(DJT)与Crypto.com最初计划合作的CRO财库公司,其核心内容和规模是怎样的?

A该计划的核心内容是成立一家名为Trump Media Group CRO Strategy的上市公司,号称要做“首家且规模最大的上市CRO财库公司”,计划囤积约63.13亿枚CRO(接近当时CRO流通量的五分之一)。整个公司规模约64.2亿美元,由10亿美元CRO、2亿美元现金、2.2亿美元认股权证和50亿美元股权信贷额度构成。

Q这次合作终止,对原本计划中的哪些具体项目造成了影响?

A合作终止导致三项计划被取消或搁置:1. 成立上市CRO财库公司的计划被叫停。2. 原本要嵌入Truth Social的预测市场产品“Truth Predict”缩水为单纯的营销合作。3. Crypto.com为特朗普媒体旗下ETF提供托管的安排一并作罢。

Q文章提到,特朗普媒体与Crypto.com的合作有强烈的政治背景,具体有哪些表现?

A政治背景的表现包括:在2024年美国大选前后,Crypto.com向特朗普就职典礼捐款100万美元,向亲特朗普的超级政治行动委员会MAGA Inc.捐款1000万美元。其CEO还曾与特朗普当面讨论加密政策。此外,在2025年3月,美国证券交易委员会(SEC)撤销了对Crypto.com的调查,而此前该机构曾发出过潜在执法行动的预警,引发了外界对于政治因素影响监管的质疑。

QCrypto.com的CEO Kris Marszalek对终止合作给出的官方理由是什么?

ACrypto.com的CEO Kris Marszalek在声明中表示,经过全面审视后,他们认为“在当前市场环境下继续推进并不合理”。公司将把原本计划投入财库的CRO改作他用,用于驱动收入、需求和生态价值。

Q在加密合作计划终止后,特朗普媒体集团(DJT)未来的业务重点转向了哪个领域?

A特朗普媒体集团的业务重点已转向清洁能源领域,特别是核聚变技术。2025年12月,公司宣布与核聚变企业TAE Technologies进行全股票合并,估值超过60亿美元。合并后,公司重心将从社交媒体和加密业务,转向前沿能源。

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