前 Cardano 首席市场官 Adam Bates 加入 XION，出任首席文化官

链捕手Published on 2025-05-12Last updated on 2025-05-13

致力于重塑规则、推动 Web3 主流化的先锋区块链 XION，今日正式宣布前 Cardano 首席市场官 Adam Bates 加入，担任其首席文化官（Chief Cult Officer）。Bates 曾在 Input Output（IOHK）任职期间主导了 Cardano 2020–2022 年的辉煌时期，如今他将为 XION 这个充满“传说与实验精神”的项目注入新的火力。

Bates 此次加入，将负责加速 XION 的全球市场扩张，推动 XION 实现“让加密技术隐形”的愿景。他的策略是：把 XION 打造成一个文化现象。在 Uber、宝马、乐高和亚马逊等企业已通过 XION 实现 Web3 创新之后，他将进一步放大这些早期成果，打造更大的影响力。

“区块链行业已经在极客圈子里困了十年，自我设限在技术陷阱中。”Bates 表示，“XION 是我一直在找的那个火花。我不是为了再打造一条链才离开 Cardano 的——XION 是真正的答案，它能让区块链的价值融入每个人的日常，从一堆技术术语变成数字世界的无形骨干。”

Bates 的过往战绩不容小觑：在 Cardano，他主导了有史以来最大的线上线下混合加密活动；赢得《Fast Company》“全球十大最具创新公司”称号；并使 Cardano 品牌超越雀巢、宝马和比特币，跻身全球品牌粉丝热爱榜 Top 30。

XION 创始人 Anthony Anzalone（又名 Burnt Banksy）表示：

“Adam 是个创意怪物，不仅理解这个行业的本质，也看得见它之外的世界。我们不是来玩旧游戏的，从 Burnt Banksy 开始，这家公司就注定要颠覆一切。XION 是 Web2 和 Web3 的桥梁，而 Adam 正是能把这个故事讲得响亮的人。”

在进入加密行业之前，Bates 曾为维珍航空、巴克莱银行、阿联酋航空、乐高、奔驰、保时捷和三星等全球巨头服务，并在伦敦的 BBDO 担任总监，与全球 300 多个办公室协同工作。

如今，XION 正在拥抱合规现实，与众多 Web2 巨头建立合作关系，准备引领 Web3 大规模采用的新范式。

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3.1k Total ViewsPublished 2025.03.13Updated 2026.06.02

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