从DOGE到GHIBLI,Meme币的Next Level该是怎样?

Odaily星球日报Published on 2025-03-31Last updated on 2025-03-31

Abstract

Meme 币应进化成「社交货币」,具备感知力、基本面支撑且能持续创造价值。

原文作者:LucaNetz,Pudgy Penguins NFT CEO

原文编译:律动小 Deep

编者按:文章重点探讨了 Meme 币的崛起及其潜力与局限。作者认为,尽管 Meme 币是加密货币投机机制的独特载体,但其发展受限于缺乏创新、停滞不前及纯粹依赖炒作的缺陷。文章提出,Meme 币应进化成「社交货币」以推动加密行业发展,社交货币是 Meme 币的进化形态,其成功依赖执行力而非运气,最终可能引领加密领域的新变革。

以下为原文内容(为便于阅读理解,原内容有所整编):

过去 18 个月的加密货币市场犹如过山车,在这场混乱中,我们见证了 Meme 币的崛起。虽然 Meme 币并非新鲜事物——事实上它们是最古老的加密货币形式之一——但它们再次证明了自己是参与加密货币最独特机制(投机)的首选载体。

尽管 Meme 币本质上纯粹且近乎艺术,但它们也有阴暗面。不,问题不在于内部人士或小团体——这是困扰整个加密货币领域的通病。在我看来,真正的问题在于缺乏努力、未能把握时机,以及人们对构建 Meme 币的固步自封。或许我太天真,但我拒绝接受 Meme 币止步于此——至少我希望不是这样。

我深信加密货币普及的特洛伊木马是知识产权(IP),因为它能在缺乏信任阶梯的领域建立公信力,而 Meme 币与 NFT 一样,都是 IP 的一种形式。Meme 币拥有巨大机会,通过深入普通人的心智来推动加密行业发展。然而,它们并未突破加密原生角色的潜力边界,反而在超越之路上停滞不前、缺乏原创、平庸乏味。我担心,如果维持现状,它们将弊大于利。要让这一类别蓬勃发展,Meme 币必须进化,而我坚信进化方向就是成为社交货币——这种代币将超越懒惰的拉盘砸盘,转变为可扩展、令人难忘且备受喜爱的 IP。

我的主张并非用社交货币取代 Meme 币,而是为其成长路线图添加最终阶段。Meme 币必须从链上无意义的图像毕业,进化为能推动加密行业发展的、具有生产力和感知力的社交货币。我认为已有代币属于这一类别。本文将探讨 Meme 币的现状、成功项目为何应进化为社交货币,以及社交货币对加密领域的影响。

首先,什么是社交货币?

社交货币是代表特定社区内价值的代币化资产,通常用于激励参与、奖励贡献并增强品牌或社区忠诚度。其运作类似传统货币,但价值源于社交互动、声誉和影响力。

通俗地说,社交货币是具有基本面的 Meme 币——它是进步的、有感知力的,专注于培育能持续创造病毒效应的社区,而非从短暂炒作中榨取价值。

Meme 币 vs 社交货币

Meme 币不创造病毒效应——它们将病毒效应货币化,榨干热度直至消退。而社交货币具有感知力,能通过多种媒介、合作与集成主动推动其 IP,持续生成病毒效应。

Meme 币的典型生命周期:

创意→代币发行→社区培育→社区拥护叙事→叙事消亡→社区消亡

社交货币的生命周期:

创意→代币发行→社区培育→社区拥护叙事→品牌创建→品牌扩张→生态构建→全球采用与认可的货币

在我看来,所有社交货币最初都是 Meme 币,但随着势能积累,必须进化为社交货币。下图精准展现了这一过程。

从DOGE到GHIBLI,Meme币的Next Level该是怎样?

我钟爱这张图,因为它表明社交货币并非要取代 Meme 币,而是其进化形态。对我而言,社交货币是具备真实价值支撑的 Meme 币。任何人都能发行 Meme 币,但唯有最优秀者才能为其注入真实价值。

如果你认为流动性加密资产将主要属于零售资产类别,那么你相信的是 Meme 币及其成功。如果你认为机构资本终将流入山寨币,那么你必须期待基本面主导。社交货币兼具两者优势——既有 Meme 币的零售吸引力,又具备足以吸引机构参与的趣味性。在我看来,社交货币融合了 Meme 币与实用型代币的精华。

从DOGE到GHIBLI,Meme币的Next Level该是怎样?

剖析 Meme 币的缺陷时,显然它们本可更具潜力,但我们放任社会共识说服自己"Meme 币就该毫无作为,历来如此"。我个人拒绝接受这成为该领域的未来准则。要理解我的挫败感,需先拆解当前制约 Meme 币的因素,以及社交货币如何化解这些问题。

Meme 币的缺陷

  • 停滞性:趋势消退即失去动力

  • 污名化: 99% 投机者亏损,非长期持有标的

  • PvP 模式:为短期流速设计,沦为存量用户的抢椅子游戏

  • 缺乏吸引新用户的基础设施

  • 除虚幻叙事外无真实信仰支撑——无基本面

  • 成功常依赖于幻想与运气

社交货币的优势

  • 感知力:既能创造趋势又能捕捉趋势,保持持续相关性

  • 新叙事:兼具 Meme 币的持久性与支撑增长的真实基本面,适合长期持有

  • PvE 模式:旨在推动加密行业发展,吸引新用户

  • 通过内容计划、品牌合作与 IP 增长持续创造需求

  • 构建超越行业的真实事物,增强持有者认同与信念——存在真实信仰基础

  • 成功不依赖运气或叙事,而有真实基本面支撑

从DOGE到GHIBLI,Meme币的Next Level该是怎样?

感知力 vs 无感知力

对交易者和投资者而言,Meme 币与社交货币的核心区别在于感知力——持续保持相关性的能力。社交货币具有感知力而 Meme 币没有,这正是交易者应关注的关键。感知力=相关性=注意力=势能。除非你是一个加密传奇(如 DOGE),否则任何无感知力的事物终将消亡。

读到此处,或许有人会想:「我不希望 Meme 币承担任何执行风险」。

这种心理战始于 2020 年 NFT 艺术收藏家,令我惊讶的是我们竟延续了这种叙事。我的反驳很简单:无执行风险的事物完全依赖运气。执行风险是唯一值得承担的风险,如果你的持仓不依赖执行力,我可以万分确定地说,在 999, 999/100 万次情况下,你的表现将逊于押注执行力的人(尽管我仍祝你好运)。

社交货币的未来

要实现真正潜力,Meme 币需要在进化终章中晋级为社交货币。那些创造文化、培育深度社区纽带并融入现实应用的代币,将定义加密新时代。从停滞的投机资产转向动态参与的生态系统不仅是必要的,更是不可避免的。

现在你需要思考的问题是:谁将引领这场变革?

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3.9k Total ViewsPublished 2025.02.03Updated 2025.02.03

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