Tomo Wallet创始人:我为什么要做Tomo Wallet

区块律动Pubblicato 2010-09-24Pubblicato ultima volta 2024-09-10

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Robinhood Crypto Chief Reveals: 'Barbell' Customer Acquisition Strategy with Meme + Tokenized U.S. Stocks, Each Business Line Already Generates Billions in Revenue

Robinhood's Crypto Strategy: Leveraging Memes and Tokenized Stocks as a Dual-Pronged User Acquisition Strategy Robinhood Crypto GM Johann Kerbrat outlines the platform's "barbell" strategy for its new chain, launched three weeks ago. This approach targets two distinct user bases simultaneously: meme coin traders and those seeking exposure to tokenized real-world assets (RWAs), particularly U.S. stocks. The chain, built on Arbitrum technology, prioritizes accessibility and aims to onboard Robinhood's 27 million funded accounts. The vision is to fuse DeFi's benefits (like 24/7 trading and yield) with CeFi's user-friendly experience, eliminating wallet complexities. Key products like "Robinhood Earn" (for stablecoin yields) and tokenized stocks (available in 120+ countries) exemplify this hybrid model. Kerbrat downplays direct competition with Coinbase's Base, emphasizing growing the overall market for tokenized assets instead. Future plans include expanding RWA offerings to international stocks and private markets, positioning Robinhood's app as a comprehensive "super app" for diverse financial needs, from trading and banking to financial education. While all business lines currently generate significant revenue, the chain's immediate focus is on optimizing user adoption over maximizing direct revenue from transaction fees.

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Robinhood Crypto Chief Reveals: 'Barbell' Customer Acquisition Strategy with Meme + Tokenized U.S. Stocks, Each Business Line Already Generates Billions in Revenue

marsbit30 min fa

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