# Tokenized Real Estate Articoli collegati

Trump-Backed World Liberty Financial Appoints Former Coinbase Executive as Business Head

Trump-backed crypto firm World Liberty Financial has appointed former Coinbase executive Ryan Ballantine as its Chief Business Officer. Ballantine, a Wall Street veteran with three decades of experience in asset management and digital assets, will focus on revenue, partnerships, and institutional investor relations. This hire comes as the company, linked to the Trump family, expands into tokenized real estate and has applied for a national trust bank charter. The company recently reported a busy first half of 2024, issuing over $310 million in credit via its $WLFI Markets product and hosting an event at Trump's Mar-a-Lago club. However, it faces scrutiny following a New York Times report alleging it received $100 million from a suspect in a British money laundering scheme. The company states it complied with all relevant laws. Meanwhile, its $WLFI token has struggled, trading around $0.0549—an 88% drop from its all-time high. The appointment aims to leverage Ballantine's experience to build sustainable revenue and token stability amidst these challenges.

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