Odaily Exclusive丨Polymarket Opens Store in New York, Kalshi Gives Away $50 Supermarket Vouchers: Are Prediction Markets Now Handing Out Eggs Too?
Polymarket and Kalshi, two leading prediction market platforms, are launching offline promotional campaigns in New York to attract users ahead of the Super Bowl. Kalshi hosted a pop-up event at a local supermarket, offering $50 worth of free groceries to participants, while Polymarket is set to open a "free grocery store" in New York on February 12, alongside a $1 million donation to a local food bank. These initiatives aim to engage users with low-barrier, real-world event predictions, such as gas price changes. The campaigns also appear strategically timed to align with local political discussions around food affordability and potential regulatory changes, including proposed bills that could restrict prediction markets in New York. The author notes that such offline tactics echo classic user-acquisition strategies long used in China’s internet industry.
Odaily星球日报02/04 06:34
