Key Takeaways
Safety Shot has added $25 million worth of BONK to its treasury, a rare corporate move into memecoins. While public companies often hold Bitcoin or Ethereum, this pushes into riskier territory.
A public company putting memecoins in its treasury isn’t something you see every day. But Safety Shot just did exactly that, taking in $25 million worth of Bonk [BONK]!
In the process, they’re also testing whether a token born from internet culture can hold its own as a serious corporate asset.
Public company’s memecoin treasury bet
Safety Shot has struck a deal with the founding contributors of BONK, taking in $25 million worth of the Solana-based memecoin as part of a new treasury strategy.
In exchange, the company will issue $35 million in preferred shares, convertible into common stock. The move comes after Safety Shot cleared all outstanding debt and reported over $15 million in cash reserves.
Source: Global Newswire
While BONK ranked as the fifth-largest memecoin at press time with a market cap of nearly $2 billion, the decision is a rare instance of a publicly traded company adopting such a volatile asset for its balance sheet.
Corporate crypto treasuries: Mostly blue chips, until now
Holding digital assets on corporate balance sheets is no longer unusual.
Source: CoinMarketCap
Nearly 4.5% of Bitcoin’s [BTC] supply is in the hands of public companies, led by U.S. firms, while 18 companies now hold over $9 billion in Ethereum.
These bets have usually centered around established, highly liquid tokens.
Source: CoinGecko
Safety Shot’s move into BONK pushes the model into far riskier territory, where price swings and liquidity constraints are far greater.
While memecoins can bring brand exposure and engagement, their volatility raises doubts about long-term stability as treasury assets. The question now is whether this is the start of a broader diversification trend or a one-off experiment.
Bonk’s place in a volatile memecoin market
Against the backdrop of corporate crypto experiments, BONK is a mid-tier player in a competitive memecoin field.
Dogecoin [DOGE] still dominates with a $33 billion market cap, followed by Shiba Inu [SHIB] and Pepe [PEPE], each commanding billions in value and vast circulating supplies.
BONK, with a market cap near $1.94 billion, sits alongside niche contenders like Pudgy Penguins [PENGU] and Floki [FLOKI], all battling for community attention and liquidity.
Source: CoinMarketCap
Prices across the sector have been highly volatile, with double-digit weekly losses for several tokens.
For Safety Shot, this means the treasury bet is tied to a broader market where sentiment can turn quickly and staying relevant is as critical as price performance.
