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As a Founder, How to 'Ethically' Promote and Attract 'Die-Hard Fans'

Successful founders build cult-like followings through strategic, ethical "propaganda" that creates deep audience connection. This involves crafting unique, repeatable memes (phrases, symbols, or ideas) that become ingrained in followers' subconscious through repetition, fostering belief and identity. Key elements include: - **Positioning**: Define a unique mission that solves pain points or offers a new method, evoking emotion through narrative and symbolism. - **Memes**: Use consistent branding (words, visuals, styles) to ensure instant recognition and authority. Examples include Trump’s "Make America Great Again" or community-specific terms like "Utopian" to create insider identity. - **Identity and Enemy**: Combine identity ("I am an X") with a mission to form a "us vs. them" dynamic. A shared enemy (e.g., traditional influencers) strengthens loyalty. - **Repetition**: Consistently reinforce messages to change minds and build authority, aiming for top 5% influence. The formula: Identity + Mission + Shared Enemy = Die-Hard Followers. This approach transforms creators into leaders with dedicated communities.

marsbit01/13 05:23

As a Founder, How to 'Ethically' Promote and Attract 'Die-Hard Fans'

marsbit01/13 05:23

30-Year Wall Street Veteran: What Horse Racing, Poker, and Investment Legends Taught Me About Bitcoin

Based on his father's lessons from horse racing, a 30-year Wall Street veteran applies a probabilistic, Bayesian thinking framework to investing. The core principles are: do your own research to set independent odds, focus on where capital is actually flowing (not just narratives), and bet significantly only when you identify a major mispricing between your assessment and the market's. Applying this to Bitcoin, he sees a fundamental case for 3:1 or 5:1 odds, while observing that most wealthy, institutional investors price it at 100:1 or zero, with minimal allocation. This creates a rare asymmetric opportunity, reminiscent of the "smart money" principles of investors like Stan Druckenmiller and Paul Tudor Jones, where low positioning is often a key signal as strong fundamentals. He advises a position size based on individual age, time horizon, and risk tolerance, noting that AI's deflationary yet disruptive force may accelerate the need for a digital, belief-based monetary asset like Bitcoin. The key is to separate the decision-making process from the outcome and act decisively only when research, odds, and positioning align.

深潮12/10 09:18

30-Year Wall Street Veteran: What Horse Racing, Poker, and Investment Legends Taught Me About Bitcoin

深潮12/10 09:18

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