Hidden Ads No More: Under X's New Disclosure Rules, KOLs' Easy Money Model Faces Account Suspension Risks
X, formerly known as Twitter, is set to enforce stricter advertising disclosure rules, as announced by product lead Nikita Bier. The new policy will require users to clearly label paid promotions with tags like #ad or #sponsored. This follows a public intervention by Bier, who warned an influential account promoting Kalshi without proper disclosure of its financial ties.
The article highlights several high-engagement “stealth ads”—posts disguised as organic content that are actually paid promotions—from accounts like @jota_snchez and @FluentInFinance, which garnered millions of views without disclosure. These posts often promoted prediction markets like Polymarket and Kalshi by leveraging FOMO and misleading narratives.
The new rules aim to increase transparency, impacting Web3 projects and influencers who rely on undisclosed soft promotions for user acquisition. KOLs may face higher risks, including post removal and account suspension, while projects could see rising marketing costs. Alternatively, advertisers may shift budgets to X’s official promoted post system, potentially increasing the platform’s ad revenue. The move is expected to reduce deceptive marketing practices and improve user awareness in the long term.
比推02/24 13:58
