Bitcoin nears $95K as Strive adds $100mln – Can BTC hold this momentum?

ambcryptoPublished on 2026-01-06Last updated on 2026-01-06

Abstract

Bitcoin approached $94,000 on January 5th, driven by renewed institutional interest, including a $100 million BTC purchase by Strive Asset Management. This brought Strive’s total holdings to 7,626.8 BTC, making it one of the largest corporate holders. Despite weak U.S. manufacturing data, Bitcoin continued rising, reinforcing its potential role as a hedge against economic uncertainty. The five-day $7,000 surge was largely fueled by whale accumulation and institutional inflows. While bullish momentum pushed BTC toward the $94.7K resistance, a bearish MACD crossover suggested potential short-term volatility. Maintaining support above $94K is crucial for a continued push toward $100,000.

Bitcoin climbed toward the $94,000 mark on the 5th of January, pressing into a key resistance zone near $94,700. The move came as institutional demand resurfaced, led by a fresh Bitcoin purchase from Strive Asset Management.

Strive’s Bitcoin buy sharpens the institutional signal

Strive Asset Management, under the leadership of Vivek Ramaswamy, invested $100 million in Bitcoin [BTC]. The company added 101.8 Bitcoin to its balance sheet on the 4th of January, according to disclosures.

The acquisition lifted Strive’s total Bitcoin holdings to 7,626.8 BTC, valued near $708 million at the time. That move placed Strive among the largest corporate Bitcoin holders, reinforcing the growing institutional footprint in the market.

Following the announcement, Strive-linked equity products jumped sharply by 15%, reflecting positive investor reception.

Macro weakness failed to slow Bitcoin

The U.S. ISM Manufacturing PMI came in at a 14-month low of 47.9, while the expectation was 48.4. Despite this disappointing data, Bitcoin’s price continued to rise.

While the economy struggled with inflation and slow growth, Bitcoin [BTC] defied the broader market, continuing its upward trend.

This prompted investors to consider Bitcoin more seriously as a hedge against economic uncertainty. Could Bitcoin’s rise, in the face of weakening economic indicators, signal its evolution into a true safe haven asset?

Whale accumulation drove the five-day surge

Digging deeper into the details, Bitcoin surged by $7,000 in just five days, largely driven by whale activity. Large institutional buyers played a key role in pushing Bitcoin’s market cap up by $135 billion.

According to CryptoQuant, the surge was largely driven by significant purchases from new whales, highlighting the growing institutional involvement in Bitcoin.

These whales are betting on Bitcoin’s long-term growth, reinforcing the idea that Bitcoin’s rise is part of a broader institutional trend rather than just a temporary price jump.

Can Bitcoin hold above $94K?

Bitcoin’s move above $94,000 marked a key milestone. The question was whether it could maintain this support and continue toward $100,000, a 7.23% push.

If it held above $94K, further price increases could follow.

However, market volatility raised concerns about a potential pullback, especially as the MACD printed a bearish cross, suggesting short-term volatility.

As economic uncertainty grew, more investors saw Bitcoin as a potential haven. Its recent surge amid economic weakness positioned it as a hedge against traditional risks.

Despite institutional interest like Strive’s $100 million purchase, Bitcoin’s long-term stability remained uncertain. To prove itself as a haven, Bitcoin needed to maintain its upward trajectory.

Final Thoughts

  • Bitcoin’s recent strength reflected more than short-term price momentum, as institutional positioning and whale behavior stayed firm despite macro pressure.
  • If that divergence holds, Bitcoin may continue testing how markets define risk and refuge in uncertain conditions.

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Related Questions

QWhat was the key factor that drove Bitcoin's price surge towards $94,000 according to the article?

AThe price surge was largely driven by institutional demand, particularly a fresh $100 million Bitcoin purchase by Strive Asset Management and significant whale accumulation.

QHow much Bitcoin did Strive Asset Management purchase on January 4th, and what was the total value of their holdings after this purchase?

AStrive Asset Management purchased 101.8 Bitcoin on January 4th, bringing their total holdings to 7,626.8 BTC valued at approximately $708 million at the time.

QDespite weak U.S. manufacturing data, why did Bitcoin's price continue to rise?

ABitcoin's price continued to rise despite weak economic data because investors increasingly considered it as a hedge against economic uncertainty and institutional demand remained strong.

QWhat technical indicator suggested potential short-term volatility for Bitcoin's price?

AThe MACD printing a bearish cross suggested potential short-term volatility and raised concerns about a possible price pullback.

QWhat percentage increase would Bitcoin need to reach $100,000 from the $94,000 level mentioned in the article?

ABitcoin would need a 7.23% increase to reach $100,000 from the $94,000 level.

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