BNB Chain 年度回顾：日活地址数居 L1 之首，稳定币供应量翻倍

深潮Published on 2025-12-08Last updated on 2025-12-08

Abstract

BNB Chain在2025年实现显著增长，成为Web3增长最快的网络之一，日活跃地址数峰值达500万，位居L1区块链首位，市场占有率22.6%。其Layer2网络opBNB日活也达150万，居L2第一。DEX年交易量超6800亿美元，累计突破2万亿美元。 Meme币成为年度流量催化剂，交易量一度超越Solana和以太坊，占Meme币DEX交易量的45%。基础设施如Four.Meme平台和零Gas费活动推动生态活跃。 稳定币总流通量达140亿美元，年增长102.9%，月活地址数和交易笔数稳居全网第一。RWA生态快速发展，总市值17.4亿美元，TVL季度环比暴涨1510%，吸引贝莱德、招银国际等机构入驻。 Perp交易量逐月增长，10月达224亿美元，份额提升至2.05%。BNB Chain通过高性能、低费用和生态激励，在DeFi、AI、RWA和Meme等多领域实现突破，但仍需从流量向长期价值转型，应对行业竞争与宏观风险。

撰文:Felix, PANews

2025 对于 BNB Chain 而言是一个里程碑式的年份。在多链竞争、用户和资本分流的背景下,BNB Chain 凭借低费率、高吞吐与 EVM 兼容特性,成为 2025 年 Web3 领域增长最快的网络之一;更是在“2025 币安区块链周”活动中,通过专场议程、生态项目展示以及合作伙伴互动,强化了其多链基础设施的地位。

回顾数据,BNB Chain 在 2025 年实现了多项记录:日活跃用户数(DAU)峰值突破 500 万,DEX 交易量累计超 2 万亿美元,稳定币供应量飙升至 140 亿,RWA 项目生态初具规模,而 Meme 币则以病毒式传播驱动社区活力。 这一年,BNB Chain 不仅仅是交易量的“数字工厂”,更是演变成融合 DeFi、AI、RWA 和 Meme 文化等生态,吸引了全球数亿用户和开发者。

DEX 日活用户数位列第一

BNB Chain 生态已从 2020 年的单一链扩展为多层全球网络,数据可以直观反映生态的真实成长。当前,BNB Chain 的 DAU 稳定在 370 万左右,最高峰值达 500 万,位居所有 L1 区块链第一,市场占有率达 22.6%。

数据来源:Token Terminal

opBNB 的日活跃用户数也位居所有 L2 区块链第一,稳定在 150 万左右,市场占有率达 41.9%。

数据来源:Token Terminal

此外,截至 12 月 8 日,累计 DEX 交易量突破 2 万亿美元,2025 年迄今交易量约达 6800 亿美元,月度峰值于 10 月达到 1192 亿美元。

数据来源:DeFiLlama

Meme 叙事为年度“流量之王”

Meme 币作为拉新、社区互动、交易频次的催化剂,是今年当之无愧的“流量之王”。今年 BNB Chain Meme 生态从基础设施爆发(Four.meme)到社区狂欢(CZ 效应),实现了“赌场”向“半生态”转型,是链上最活跃叙事之一。上半年 BNB Chain 的 Meme 币交易量一度超越 Solana 和以太坊。6 月单月占据整体 Meme 币 DEX 交易量约 45%。

Meme 生态的崛起离不开基础设施的夯实。作为 BNB Chain 推动 Meme 叙事的“杀手级应用”,代币发射平台 Four.Meme 完成产品升级,标准化合约地址,合约地址均将以“4444”结尾,并实施 PancakeSwap V2 流动性添加方案,并同步销毁 LP 代币。此外,“0 Fee Carnival”活动(零 Gas 转账激励)降低了铸币成本,进一步引发“全民铸币”的热潮。

Meme 热潮的主角不仅是英文社区,影响力渐微的中文社区在 10 月份“站了出来”,上演了一场压轴戏。最火的是“自嘲系”代表项目$币安人生,名称似是概括了币安用户一生的缩写:从入金到梭哈最后爆仓归零。$币安人生的市值在 10 月份发行后两度冲高,月初最高涨至约 4.58 亿美元,随后于 10 月 21 日再度涨超 4 亿美元。

当前,尽管 Meme 热潮渐褪,多数代币大幅下跌,但这场狂欢仍在 2025 年的加密货币史上留下浓墨重彩的一笔。

稳定币月活地址数稳居第一

BNB Chain(BSC + opBNB)在稳定币领域的表现尤为抢眼,凭借低成本、Binance 生态深度绑定以及一系列激励活动,稳居稳定币领域前三区块链。

截至 12 月 6 日,BNB Chain 稳定币总流通量约 140 亿美元,全年供应量增长约 102.9%(年初约 69 亿美元);总交易量约达 9538 亿美元,1 至 11 月月均交易量约 850 亿美元;交易笔数自 5 月份后,稳居所有区块链第一;而月度活跃地址数今年一直稳居所有区块链第一。

今年迄今稳定币供应量;数据来源: Artemis Terminal

月度交易量;数据来源:Visa Onchain Analytics

月度交易笔数;数据来源:Visa Onchain Analytics

月度活跃地址数;数据来源:Visa Onchain Analytics

稳定币领域的增长得益于 BNB Chain 网络自身的建设。首先是“0 Gas Fee Carnival”活动,该活动在 2025 年多次延长,覆盖 USDT、USDC、USD1 等多币种,直接刺激了稳定币的转账、提现和桥接,同时也是散户和机构资金流入的重要原因。

其次,BNB Chain 在 2025 年进行了 3 次主要技术升级(主要为硬分叉形式)。这些升级聚焦于提升网络可扩展性、交易速度、安全性。其中 6 月 30 日实施的 Maxwell 升级将 BSC 区块时间将从 1.5 秒缩短至 0.75 秒,实现“亚秒级”确认,Gas 费中位数降至 0.01 美元/笔,网络效率提升 20%。

此外,社区和机构(如 World Liberty Financial)深度整合,也使得 BNB Chain 从“交易链”转向“稳定币支付枢纽”。

RWA 发展成机构级主流战场之一

2025 年,BNB Chain 凭借技术升级和生态整合等举措,成为 RWA 代币化领域的领先平台。截至 12 月 8 日,其 RWA 总市值已达 17.4 亿美元,约占 RWA 市场总额 9.46%;项目超 100 个;持有者数量较年初实现大幅增长,达 5231 个。

11 月 TVL 已突破 10.05 亿美元,单月增长 55.1%,季度环比更是暴涨 1,510%,从 7500 万美元增至 12.08 亿美元,增速为全行业最快;其中 USYC 达 9.03 亿美元,CASH+ 货币基金规模达到 7.12 亿美元,形成双引擎增长。

数据来源:Rwa.xyz

BNB Chain 之所以能在 RWA 代币化领域快速崛起,最大的促进因素在于提供一站式解决方案,包括合规发行(KYC/AML 工具)、二级流动性(PancakeSwap 等 DEX 集成)和 DeFi 实用性(借贷)等,减少了跨链摩擦。

此外,专属的 RWA 激励计划也功不可没。BNB Chain 于今年 1 月份设立首期 5000 万美元专属 RWA 激励基金,为在 BNB Chain 上构建或迁移的 RWA 项目提供个性化支持,包括 TVL 激励、流动性补贴、合规指导等,成为全年 RWA 爆发的起点。

在诸多因素的推动下,RWA 相继传来利好消息。先是 Kraken 与 Backed Finance 联合的 xStocks 联盟于 7 月正式在 BNB Chain 上线首批 60+ 种代币化美股与 ETF,首次让普通用户实现 24/7 链上交易传统股票。随后,Ondo Finance “Global Markets” 于 10 月登陆 BNB Chain,代币化资产种类迅速突破 100 种,进一步把股票、ETF、商品等传统资产带入 DeFi。

最值得关注的是,11 月 14 日,贝莱德旗下 BUIDL 基金通过证券型代币平台 Securitize 与跨链协议 Wormhole 上线 BNB Chain。这是全球最大资产管理公司旗舰 RWA 产品首次真正落地 BNB Chain。此外,招银国际和 Circle 也分别与 BNB Chain 达成合作。招银国际将其 38 亿美元的美元货币市场基金代币化为 CMBMINT 和 CMBIMINT 上线 BNB Chain,而 Circle 则将旗下代币化货币市场基金 USYC 部署至 BNB Chain。这些资产的上线,标志着 BNB Chain 成为机构级 RWA 的主流战场之一。

Aster 异军突起,Perp 逐渐成熟

尽管 Hyperliquid 等仍主导 Perp 市场,但 BNB Chain 通过 Aster 等旗舰项目,在今年实现翻倍增长。数据显示,截至 12 月 8 日,BNB Chain 的 Perp 月交易量基本呈逐月递增模式,并于 10 月份达到峰值,约 224.83 亿美元,占全球 Perp 份额显著提升,从年初约 1%,增长至约 2.05%。Perp 成为仅次于 Meme 和稳定币的第三大叙事。

数据来源:DeFiLlama

2025 年 BNB Chain 上涌现多个面向永续交易的协议,热门项目包括 Aster、MYX Finance 等。Aster 作为 BNB Chain Perp 的头牌,支持多链统一流动性,提供隐藏订单、股票 Perp 和极高杠杆(最高1001 倍)。CZ 也曾公开购买 ASTER,推动其快速崛起。

展望

2025 年是 BNB Chain 从高速增长向“生态深化”转型的重要年份,凭借高性能、低费率、用户基数大形成优势壁垒,在 Meme、稳定币和 RWA 等领域实现多点开花,确立了 Web3 基础设施地位。

但 BNB Chain 的挑战仍在,需从“短期流量”转向“长期价值”,还要面对区块链之间的竞争及宏观的不确定风险。未来 BNB Chain 如何更好的证明其不止是链,将下一个 10 亿用户带入链上,成为 Web3 的全球引擎,一起拭目以待。

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What is BNB CARD

Understanding BNB Card: Revolutionizing Digital Identity in Web3 In the rapidly evolving landscape of blockchain technology and cryptocurrency, the BNB Card or $BNBCARD stands out as a noteworthy project. This community-driven utility meme token leverages the BNB Smart Chain (BSC), aiming to integrate meme culture with innovative digital identity solutions. As more users dive into the realms of decentralization, it is crucial to dissect what BNB Card offers, its operational nuances, and its potential market impact. What is BNB Card ($BNBCARD)? At its core, BNB Card represents a meme token with substantial utility. It is designed to empower users by enabling the creation of personalized digital identity cards that are both expressive and functional. The project encapsulates several key features: Customizable ID Cards: Users have the ability to design Binance-themed digital ID cards, providing them with a platform for self-expression and enhanced community interaction. Decentralized Framework: Developed on the BSC, BNB Card emphasizes key attributes such as security, transparency, and user sovereignty. The decentralized nature of the framework allows for transactions that are both efficient and secure. Community-Centric Model: The emphasis on grassroots participation rather than laboratory-driven financial models creates an engaging environment for its users. By leveraging the inherent virality of meme culture, BNB Card fosters a robust community movement. The primary goal of BNB Card is to democratize digital identity tools in Web3, offering accessible solutions that benefit the users without the encumbrances typically associated with traditional identity management systems. Creator and Investors When exploring the identity behind BNB Card, it is important to note that no singular creator is explicitly credited. Instead, the project appears to be community-driven, suggesting a collective effort inspired by the notion of Binance's “Early Builder Card.” This organic development approach is common among projects within the meme token spectrum, where development is often influenced by the community's passion rather than a central authority. In terms of investment, the absence of publicly disclosed institutional backers further highlights the project's grassroots foundation. It thrives on organic community support, reflecting a usual characteristic of meme-driven projects that often engage their audience through social channels rather than formal investment routes. How It Works BNB Card employs several mechanisms that delineate its functioning and innovative spirit: Token Utility: The BNBCARD token allows users access to a suite of ID creation tools while also providing a platform for community governance. The token serves as the linchpin that enables these functionalities. Blockchain Integration: By utilizing the BSC, BNB Card ensures compatibility with Ethereum Virtual Machine (EVM)-based applications. This integration provides users with the benefits of low transaction fees while enhancing accessibility. DIY Ecosystem: Central to BNB Card’s appeal is its do-it-yourself (DIY) approach to digital identity card generation. This participatory element encourages users to engage in creative expression, fostering an inclusive culture that thrives on contribution and collaboration. Timeline Chronology is vital to understanding BNB Card's trajectory. Important milestones in the project’s history include: March 18, 2025: BNB Card was listed on LBank, marking a significant step in its exchange journey and opening doors for liquidity and user accessibility. March 19, 2025: A pivotal moment occurred as the token experienced an astronomical surge of 26,000% within 24 hours, garnering attention for its potential and the community’s enthusiasm. Ongoing Developments: The project is continuously expanding its partnerships with decentralized exchanges (DEXs) like PancakeSwap, further enhancing liquidity and user engagement. Innovation and Differentiation Understanding what sets BNB Card apart involves deeper exploration into its innovative framework: Meme-Utility Hybrid: BNB Card successfully merges the playful allure of meme culture with practical applications in digital identity management. This niche approach effectively caters to a broad demographic, appealing to both tech-savvy users and those new to crypto. Decentralized Governance: Operating devoid of centralized control allows the project to harness community input directly. The collective decision-making process buoyed by community involvement empowers users, ensuring their voices contribute to the development and direction of the project. Scalability: BNB Card stands to benefit immensely from the 2025 roadmap upgrades to the BNB Chain, which include enhancements such as increased transaction speeds and the integration of artificial intelligence tools. These improvements position the project advantageously within a highly competitive environment. Conclusion BNB Card is emblematic of a new wave of digital identity solutions within the Web3 ecosystem. By blending fun, community engagement, and practical utility, it invites users to participate actively in shaping their digital personas. As the project navigates the dynamic cryptocurrency landscape, its success will likely hinge on maintaining strong community support while adapting to technological advancements and user needs. The integration of decentralization with meme culture serves not only as a means for user-driven engagement but also as a foundation for the evolving narrative surrounding digital identity in the age of blockchain. In summation, BNB Card not only exemplifies the convergence of creativity and utility within the crypto space but also underscores the importance of community in steering the future of decentralized technologies.

3.6k Total ViewsPublished 2025.03.26Updated 2025.03.26

What is BNB CARD

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