Crypto betting firm Stake secures naming rights to Sauber’s F1 Team

CointelegraphPublished on 2024-01-01Last updated on 2024-01-02

Abstract

Cryptocurrency betting and casino platform Stake will feature prominently in the next two years of Formula 1 after securing naming rights to Sauber’s F1 car.

The firm takes over from Alfa Romeo, which did not extend its sponsorship of Sauber’s C44 past 2023. The Sauber is set to be rebranded as Audi’s factory team in 2026 - leaving a two-year gap for other sponsors to step in on an interim basis.
Stake and its live-streaming platform Kick.com first featured on Sauber’s vehicle in 2023 through initial sponsorship deals. The team will be officially known as Stake F1 Team Kick Sauber and will launch its 2024 season at an event in London in February 2024.
Stake F1 Team, we're taking over the grid

Read more: https://t.co/6GBS77fBSE pic.twitter.com/yZT9JHfQYP
— Stake.com (@Stake) January 1, 2024
Canadian rapper Drake took part in a New Year’s Day unveiling of the rebranding and is expected to feature at select F1 races through the 2024 season.

Stake promoted the launch of the Stake F1 Team with Canadian rapper and brand ambassador Drake on Instagram on New Year's Day.Motorsport.com also highlights that Kick.com will have naming rights to the chassis of Sauber’s car, named the Kick Sauber C44. F1 teams are also expected to build and maintain their vehicles, meaning Stake has become an F1 vehicle manufacturer.
Former Mercedes driver Valterri Bottas and former F2 star Zhou Guanyu will continue as the team’s drivers.
Formula 1 has attracted several cryptocurrency exchanges and businesses in recent years, with various companies looking to tap into the sport’s global fan base through advertising and sponsorship deals.
OKX first partnered with McLaren in May 2022 as a primary partner of its F1 team and its branding featured prominently on the MCL60 racing car in 2023.
Crypto.com has been a prominent sponsor of Formula1 since 2021, with its branding featuring at Grand Prix circuits around the globe over the past few race calendars. The cryptocurrency wallet and exchange operator also sponsors the Aston Martin Aramco Cognizant F1 team.

Trending Cryptos

ctr
CitreaCTR
wstusdt
wrapped stUSDTWSTUSDT
apr
CapricornAPR
ctx
Cryptex FinanceCTX
audio
AudiusAUDIO
comp
CompoundCOMP
mantra
MantraMANTRA
waxl
AxelarWAXL
bill
Billions NetworkBILL
pyth
PYTH (Pyth)PYTH
rune
THORChainRUNE
velodrome
Velodrome FinanceVELODROME
brev
BrevisBREV
cake
PancakeSwapCAKE
dos
DAPPOSDOS

Related Reads

BitGo buys NYDIG trading arm to deepen institutional crypto push

BitGo has acquired the institutional trading business of NYDIG, enhancing its services for institutional crypto clients with new capabilities in derivatives, structured products, financing, and capital markets. The deal includes the transfer of client relationships and approximately 30 employees to BitGo, with undisclosed financial terms. According to BitGo leadership, the acquisition will significantly expand the company's trading and infrastructure resources. NYDIG will now focus its efforts on its power generation, Bitcoin mining, and data center operations, which include a development pipeline exceeding 3 gigawatts.

cointelegraph4m ago

BitGo buys NYDIG trading arm to deepen institutional crypto push

cointelegraph4m ago

Transaction Substitution Vulnerability Discovered in Ledger's Ethereum Application

A vulnerability involving transaction substitution has been identified and confirmed in the Ethereum application for Ledger hardware wallets. The issue was a race condition between the transaction data displayed on the device's screen and the buffer holding the actual transaction data. This flaw allowed a malicious actor to overwrite a pending transaction while the user was reviewing a legitimate one on the display, potentially leading to the signing of an unseen transaction. The vulnerability was independently discovered by multiple parties. On August 22, 2026, researcher TestMachine disclosed it after detection by the Azimuth scanning tool. Later, on August 27, OneKey's founder Yishi Wang announced his team had successfully replicated the attack in a lab environment on app version 1.22.1. Ledger's security team, Donjon, responded that no real-world exploits or user losses occurred. They stated the flaw was internally identified and patched in Ethereum app version 1.22.2, released on August 13, 2026—prior to the public disclosures. An update to the underlying Ledger Secure SDK (v26.6.1) followed on August 21. Official security bulletin LSB 023, published August 27, details the vulnerability as residing in the SDK's I/O handling. While there is minor public discrepancy over whether version 1.22.2 or 1.22.3 fully resolved the issue, all parties strongly urge users to update their Ethereum application to the latest version via Ledger Live. The incident highlights a critical security principle: the safety of a hardware wallet depends on the entire chain of components—firmware, SDK, and applications—with a flaw in any link compromising the overall system.

cryptonews.ru9m ago

Transaction Substitution Vulnerability Discovered in Ledger's Ethereum Application

cryptonews.ru9m ago

BIT Trading Hours: BTC Twice Tests 50-Week Moving Average and Pulls Back, Sell Wall and Options Expiry Coincide with Warsh's Jackson Hole Debut, Is a Turning Point Imminent?

BTC has twice tested and retreated from the crucial 50-week moving average (~$81,000), facing resistance from a massive sell-wall between $83.3k-$84.5k and a $3.6B negative gamma wall above $82,000. The outcome of today's $6.44B BTC options expiry could determine if a breakout toward $85k+ occurs or a significant pullback to ~$66.5k materializes. Meanwhile, markets await Fed Chair Kevin Warsh's first Jackson Hole speech tonight. While NVDA's stellar earnings briefly boosted AI and crypto-related stocks, caution prevails. Key events to watch: Warsh's speech, U.S. consumer sentiment data, and earnings from Meituan, BYD, and PetroChina.

marsbit18m ago

BIT Trading Hours: BTC Twice Tests 50-Week Moving Average and Pulls Back, Sell Wall and Options Expiry Coincide with Warsh's Jackson Hole Debut, Is a Turning Point Imminent?

marsbit18m ago

SigmaX Global Ltd Plans Strategic Marketing Collaboration With a Top 100 Global Financial Company To Accelerate International Expansion

SigmaX Global Ltd announces a strategic marketing collaboration with a Top 100 global financial company to accelerate its international expansion. The partnership will focus on market promotion, user acquisition, and leveraging the financial institution's regional networks to broaden SigmaX's brand and service reach. Founded in 2021 and reporting ~$2B in assets under management, SigmaX provides an ecosystem of investment education, trading technology, and diversified financial products including tokenized assets and cryptocurrencies. This move marks a strategic shift towards deeper cross-institutional collaboration to support its global growth and long-term roadmap of building a comprehensive investment ecosystem by 2027-2028. Industry observers note such partnerships are key for fintech platforms to gain localized market expertise and channels.

TheNewsCrypto24m ago

SigmaX Global Ltd Plans Strategic Marketing Collaboration With a Top 100 Global Financial Company To Accelerate International Expansion

TheNewsCrypto24m ago

SOL Surges Nearly 47% in a Single Month: A Deep Dive into the Logic Behind the Strong Rebound

SOL experienced a strong rebound in August, with its price surging nearly 47% and breaking a 10-month streak of negative monthly returns. Key drivers include significant inflows into Solana ETFs, reaching a multi-month high, and active buying from entities like DeFi Development Corp. On-chain fundamentals strengthened, with transaction volume and Real World Asset (RWA) value hitting record highs, and meme coin trading activity rising sharply. Technically, recent upgrades like SIMD-0286 increased block capacity, and future updates aim to improve finality and network efficiency. Crucially, Solana's token economics are undergoing reform. Proposal SIMD-550, which is nearing approval, seeks to accelerate the reduction of SOL's annual inflation rate. Concurrently, the approved SIMD-553 proposal introduces resource fees based on claimed computational units, aiming to increase daily SOL burn. Together, these changes target a reduction in net supply over six years, potentially enhancing SOL's scarcity. The long-term value, however, ultimately depends on sustained network demand and user adoption outpacing new supply.

marsbit43m ago

SOL Surges Nearly 47% in a Single Month: A Deep Dive into the Logic Behind the Strong Rebound

marsbit43m ago

Trading

Spot

Hot Articles

Discussions

Welcome to the HTX Community. Here, you can stay informed about the latest platform developments and gain access to professional market insights. Users' opinions on the price of ETH (ETH) are presented below.

活动图片

Top Questions