两日内销售额逾 2 亿美元,知名风投 Kevin Rose 的 NFT 项目 Moonbirds 为何一炮而红?

比推Published on 2022-04-19Last updated on 2022-04-19

Abstract

每个 NFT 都可以获得私人俱乐部会员资格和其他福利。

尽管加密交易市场表现平淡,周末的NFT领域并不平静:科技企业家和风险投资人 Kevin Rose 的 PROOF Collective 周六推出了新的 NFT 项目 「Moonbirds」,该藏品系列上线两日内呈爆炸式增长,NFT 市场 OpenSea 显示,截至撰写本文时, Moonbirds 二级市场的交易量已超过 70,000 ETH(近 2.12 亿美元)。

Moonbirds 是 Proof Collective 的第一个 PFP NFT项目
简而言之,类似于CryptoPunks和Bored Ape Yacht Club等项目,Moonbirds 是以太坊区块链上 10,000 个像素艺术鸟的集合,每只鸟都是独一无二的,并且具有不同的稀有性和特征。更重要的是,持有 NFT 的时间越长,每个 NFT 都可以获得私人俱乐部会员资格和其他福利。


根据 Moonbird 的网站,该项目“以公用事业和社区为基础”。正如其所言,该系列已经创建了一个强大的社区( Twitter 账号拥有近 16 万关注者)。
Moonbirds 系列于 4 月 16 日美国东部时间下午 12:00 发售,尽管 2.5 ETH (约 7,600 美元)的初始铸币价格并不便宜,但很快就售罄,初始铸币的收入为 6600 万美元。
二级市场上 Moonbirds 的销量在周末猛增。根据Dune Analytics的 数据,NFT 市场 OpenSea 在周六创下了两个多月以来的最大交易量,价值超过 1.77 亿美元。
更重要的是,Moonbirds 已经超越了一些顶级的 NFT 项目,如 Doodles 和 Clone X。在撰写本文时,它的底价已攀升至 18.59 ETH,而 Doodles 和 Clone X 的底价分别为 16.77 ETH 和 18 ETH。
对于仅推出两天的新生项目来说,这些成就令人印象深刻。那么它爆火的原因是什么呢?
创始团队背景
Kevin Rose、Ryan Carson 和 Justin Mezzell 组成了 Poof Collective 的创始团队,他们都是 Web2 和 Web3 领域的知名人物。
Kevin Rose是目前风险投资公司 True Ventures 的技术风险投资家和合伙人、PROOF 和 Modern Finance 播客的主持人。 此前创办了社交新闻网站 DIGG、 间歇性禁食应用 ZERO和冥想应用 OAK。Rose 还是 Google Ventures的普通合伙人,以及 Twitter、Facebook 和 Square 的天使投资人。
Ryan Carson 是一位著名的企业家和投资者,是三家公司和一个非营利社区的创始人。 Justin Mezzell 是一名插画家和设计师,客户包括 Google、Twitter、Facebook 和 PayPal 等科技巨头。
Kevin Rose 成功的投资背景让用户对该项目的前途非常看好,毕竟,在 NFT 领域押注有成功经验的团队相对更安全。
Poof Collective
Proof Collective 是 Kevin 进军 NFT 领域最重要的一次尝试。Twitter 账号 Crypto city 解释说:“该领域的许多顶级创始人、艺术家和收藏家都深信Kevin的愿景,出售 NFT 会员通行证的意图为 0”。这些会员总共持有近 154,000 个 NFT,其中包括 CryptoPunks、Bored Apes、Meebits 和 Art blocks 等几个蓝筹项目。
要成为Proof Collective 的会员,个人必须持有 Proof Collective NFT。这些 NFT 授予对 Proof 私人 Discord 的访问权限、对 PROOF 播客的早期访问权限、现场活动等,由于这些原因,这些 NFT 备受追捧。
此外,The Proof Collective 还推出了一个名为 Grails 的 NFT 集合。该系列与 20 位艺术家合作创作,拥有 20 件独特的艺术品。这些都是免费的,并且只提供给 Proof Collective 通行证持有者。这些艺术家包括该领域的一些最受欢迎的人物,如 Hackatao、Mike Shinoda、Larva Labs 和 Gary Vaynerchuk 等。

Moonbirds 是 Proof 的第二个原创 NFT 项目和第一个 10K PFP (个人资料图片)集合。凭借 Proof 丰富的历史,Moonbirds 在发布之前就已经吸引了一大波流量。
Moonbirds NFT 的实用性
谈到 Moonbirds,它们成功的另一个主要原因是实用性。首先,Moonbird 持有者将可以访问 Proof Discord,这意味着有机会与 Proof 创始人和团队其他成员互动。由于 Proof 的成员包括 NFT 领域的一些知名人士,这是人们建立联系和了解更多信息的绝佳机会。
此外,Moonbird 持有者还将获得 Moonbird 相关的产品发布、聚会和线下活动。您还可以访问未来的 Proof 项目,包括即将推出的元宇宙平台 Project Highrise。
Moonbird 的另一个重要方面是“筑巢”(nesting)类似于加密项目提供的质押机制。用户可以将鸟“锁定并nesting”在钱包中以获得额外的收益或者奖励,但在这种情况下,Moonbird 收藏无需离开个人钱包,但用户无法在 nesting 期间出售 NFT。

Nesting NFT 的时间越长,将解锁新的等级,从而为用户带来更多收益,例如商品、贴纸等。由于众多潜在的好处,收藏家可能会保留他们的 NFT。正如 Cryptolocity 所指出的,这甚至可能导致“供应冲击”。
Moonbirds 的所有铸币基金和二次销售特许权使用费将进入 PROOF 集体金库,并为未来的计划提供资金,例如内容、独家体验和定于 2023 年举行的 NFT 会议。
Kevin Rose 在推文中称:“我们正在以不同的方式设计moonbirds,我们希望为长期持有者提供最大份额的奖励。我们看到了一个未来,用你的钻石手来释放效用和利益。”
争议
然而,至关重要的是,除了所谓的 VIP 社交俱乐部外,关于 Proof 实际打算构建什么的信息很少。虽然 Proof 曾推广过一些 NFT,并运行了一个小型 Discord 服务器,但其对未来项目的计划仍然缺乏具体性。到目前为止,该团队公布的计划仅为一系列线下社区聚会和元宇宙平台 Project Highrise,但详细路线图尚未公开。
另一方面是令人诟病的“洗售交易”。知名推特账号NFT Ethics怀疑,Proof 成员可能在“清洗”他们的 NFT——在同一交易者控制的钱包之间来回倒卖,以推高价格。NFT Ethics表示:“洗售交易在许多NFT项目中如此普遍,以至于它甚至不再值得注意”。

有趣的是,PROOF 联合创始人兼首席产品官 Justin Mezzell 先前创作的 NFT 收藏也因 moonbirds 的热潮而飙升,他较早的 Solana NFT 系列 Grim Syndicate 地板价从 2 SOL(200 美元)跃升至撰写本文时的 13 SOL(约 1,300 美元)。
在一个充斥着匿名交易者的行业中,被著名投资者加持的项目通常会受到热捧,随着 Proof 团队在未来揭示更多实用性,该系列的价值可能还会飙升,Moonbirds 是短暂爆红还是下一个可持续增长的大型蓝筹项目?只有时间证明一切。

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