NFT activity edges ahead of DeFi While DeFi liqui

NFT activity edges ahead of DeFi

While DeFi liquidity climbed, user attention shifted elsewhere. In July, approximately 3.85 million of the 22 million daily active wallets interacted with NFT DApps — slightly more than were active in DeFi.

Ethereum-based marketplace Blur drove much of the activity, capturing up to 80% of daily NFT volume, while OpenSea topped active users at roughly 27,000 traders. Zora also gained momentum with its creator-first layer 2 and $ZORA token for low-cost minting.

Major brands continued experimenting with NFTs. Nike.SWOOSH partnered with EA Sports for virtual sneaker drops, and Louis Vuitton, Rolex and Coca-Cola (China) launched authentication and collectible pilots. 

NFT trading volume also rose about 36% in July to $530 million, up from $389 million in June, though it’s still down from its 2025 high of $997 million in January.As reported by Cointelegraph, there has been a resurgence in interest in OG NFT collections like CryptoPunks. Data from NFT Floor Price shows the Ethereum-based collection is up over 25% the past month.

During the past 24 hours, nine of the top 10 NFT sales were CryptoPunks: The lone non-Punk sale being an NFT from the Web3 artist Beeble.