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02/07 14:00

E3 Host, Entertainment Software Association, Announces New ConferenceE3 Host, Entertainment Software

E3 Host, Entertainment Software Association, Announces New Conference Listen to this article 0:00 By Mik Dzisko February 7, 2025 Key points The Entertainment Software Association, known for organizing the E3 event, has revealed plans to host an iicon. The Interactive Innovation Conference is set to take place in Las Vegas from April 27th to 30th, 2026. President of Nintendo of America, Doug Bowser, coincidentally shares his surname with the main antagonist of the Mario franchise. The Entertainment Software Association (ESA), known for organizing the E3 event, has revealed plans to host a gathering called the Interactive Innovation Conference (iicon) set to take place in Las Vegas from April 27th to 30th, 2026. The iicon website promises that the event will bring together “visionaries, thought leaders and innovators” across various sectors of interactive entertainment. “The Entertainment Software Association and its member companies are among the innovators and leaders shaping the future of culture, business and human connection. It’s a natural role for ESA to host and support an event that fosters an open exchange of new ideas with our peer industry leaders. iicon is bringing together changemakers from across industries to envision how the strengths of the interactive entertainment industry can break entirely new ground,” ESA’s Chairman of the Board and president of Nintendo of America, Doug Bowser, who coincidentally shares his surname with the main antagonist of the Mario franchise, said.  This conference will not only focus on the gaming industry but will also include professionals from industries such as film, television, music, sports, healthcare, education, and finance. The claimed iicon’s goal, according to its site, is to foster collaboration and explore how interactive entertainment can influence and intersect with these diverse fields. ”For decades, video games have been at the forefront of technological and cultural innovation. With iicon, we are creating a space for visionaries across industries to come together, connect, and reimagine what’s possible through interactive entertainment,” said Stanley Pierre-Louis, President and CEO of the Entertainment Software Association. Among the announced participants of iicon are Nintendo of America, Microsoft, Sony Interactive Entertainment, Electronic Arts, Epic Games, Square Enix, Warner Bros. Games, and Disney.  E3 was first launched back in 1995 and quickly became the go-to gaming event of the year. It was functioning for over two decades till the pandemic in 2020 forced the event to go virtual, which was a major shift. Virtual events didn’t carry the same sense of excitement or media impact as the in-person conferences did, and E3 started losing its cultural relevance. At the same time, events like The Game Awards, Summer Game Fest and other digital showcases became more important for game announcements. E3’s crown as the “center of the gaming world” started to fade as new, more engaging formats emerged. By 2023, publishers, including Sony, Microsoft, and Nintendo, concluded they could host their own events (like Nintendo Direct or Sony’s State of Play), often generating more buzz and engagement by directly targeting their fans. Even though an in-person E3 event was initially planned for 2023, however, it was ultimately canceled after Sony, Microsoft, and Nintendo all declined to attend, which led to the closure announcement. By Mik Dzisko February 7, 2025 Previous article Nintendo Switch 2’s Joy-Con Confirmed to Have Mouse Functionalities Next article Take-Two Interactive Prepares for a Blockbuster Lineup This Year Amidst Strong Q3 FY2025 Results Related articles Gaming Industry Take-Two Interactive Prepares for a Blockbuster Lineup This Year Amidst Strong Q3 FY2025 Results By Mik Dzisko 60 minutes ago 4 min Gaming Industry Nintendo Switch 2’s Joy-Con Confirmed to Have Mouse Functionalities By Cedric Pabriga 5 hours ago 2 min Gaming Industry Hi-Rez Studios Prioritizes Development of Smite 2 After Layoffs By Cedric Pabriga 7 hours ago 2 min Gaming Industry Roblox Shares Drop 11% After Missing Analyst Forecast By Cedric Pabriga 10 hours ago 3 min
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