Apple, a Company with a $4 Trillion Market Cap, Why Can't It Create a Smart Siri?
On the eve of Tim Cook's final WWDC as CEO, Apple unveiled its long-awaited AI strategy, centering on a revamped "Siri AI." Facing years of criticism for Siri's stagnation and pressure from competitors like ChatGPT, Apple's answer involves partnering with Google, utilizing Gemini model technology to build its "Apple Foundation Models." The new Siri aims to be an operational hub, understanding on-screen content and coordinating across apps. However, its demonstrated capabilities largely mirror existing AI assistants, leading to a lukewarm market response and a drop in Apple's stock. The article details Apple's historical "AI debt" under Cook's risk-averse management, including missed opportunities with Siri, the cancelled car project, and the slow adoption of Vision Pro. Analysts suggest Apple's primary goal is not having the strongest model but defending the iPhone's AI entry point, keeping user data and system permissions within its ecosystem to potentially unlock new subscription revenue. The challenge for Cook's successor will be adapting Apple's traditionally deliberate product cycle to the faster-paced demands of the AI era.
marsbit06/10 00:04
