# Пов'язані статті щодо iQiyi

Центр новин HTX надає останні статті та поглиблений аналіз на тему "iQiyi", що охоплює ринкові тренди, оновлення проєктів, технологічні розробки та регуляторну політику в криптоіндустрії.

After Losing 97% of Its Market Value, iQiyi Attempts to Use AI to Forcefully Extend Its Lifespan

After losing 97% of its market value since its 2018 peak, iQiyi is aggressively pivoting to AI in a desperate attempt to survive. At its 2026 World Conference, CEO Gong Yu announced an "AI Artist Library" with over 100 virtual performers and a new AIGC platform, "NaDou Pro," promising faster production and lower costs. This shift comes as the company faces severe financial distress: its market cap sits near delisting thresholds at $1.36 billion, with significant losses, declining membership revenue, and depleted cash flow. The AI strategy has sparked controversy. Top actors have issued legal threats against unauthorized digital replicas, while in Hengdian, over 134,000 background actors are seeing their already scarce job opportunities vanish as AI replaces them for background roles. iQiyi's move represents a fundamental shift from being a high-cost content buyer to a landlord" to becoming a "platform capitalist" that transfers production risk to creators. This contrasts with competitors like Douyin (TikTok's Chinese counterpart), which is investing heavily in *real* actor-led short dramas, betting that authentic human connection retains users better than AI-generated content. The article draws a parallel to the 1920s transition to "talkies," which made cinema musicians obsolete but ultimately enriched the art form. In contrast, iQiyi's AI drive is framed not as an artistic evolution but as a cost-cutting measure that could degrade storytelling, replacing genuine human emotion with algorithmically calculated stimulation and potentially numbing audiences' capacity for empathy. The core question remains: can a company focused solely on financial survival preserve the art of storytelling?

marsbit04/23 09:49

After Losing 97% of Its Market Value, iQiyi Attempts to Use AI to Forcefully Extend Its Lifespan

marsbit04/23 09:49

iQiyi Is Too Impatient

The article "iQiyi Is Too Impatient" discusses the controversy surrounding the Chinese streaming platform IQiyi's recent announcement of an "AI Actor Library" during its 2026 World Conference. IQiyi claimed over 100 actors, including well-known names like Zhang Ruoyun and Yu Hewei, had joined the initiative. CEO Gong Yu suggested AI could enable actors to "star in 14 dramas a year instead of 4" and that "live-action filming might become a world cultural heritage." The announcement quickly sparked backlash. Multiple actors named in the list issued urgent statements denying they had signed any AI-related authorization agreements. This forced IQiyi to clarify that inclusion in the library only indicated a willingness to *consider* AI projects, with separate negotiations required for any specific role. The incident, which trended on social media with hashtags like "IQiyi is crazy," is presented as a sign of the company's growing desperation. Facing intense competition from short-video platforms like Douyin and Kuaishou, as well as Bilibili and Xiaohongshu, IQiyi's financial performance has weakened, with revenues declining for two consecutive years. The author argues that IQiyi is "too impatient" to tell a compelling AI story to reassure the market, especially as it pursues a listing on the Hong Kong stock exchange. The piece concludes by outlining three key "AI questions" IQiyi must answer: defining its role as a tool provider versus a content creator, balancing the "coldness" of AI with the human element audiences desire, and properly managing the interests of platforms, actors, and viewers. The core dilemma is that while AI can reduce costs and increase efficiency, it risks creating homogenized, formulaic content and devaluing human performers.

marsbit04/21 07:05

iQiyi Is Too Impatient

marsbit04/21 07:05

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