X Tightens Promotion Rules: Is the Wild West Era of Crypto Twitter Marketing Over?
X, the platform formerly known as Twitter, is systematically tightening its rules on promotional content and automated activity, particularly targeting the crypto community. Over the past five months, it has implemented six major policy changes. These include removing 1.7 million spam bots, banning "InfoFi" applications that reward users for posting, cracking down on accounts using automation/AI, and introducing a mandatory "Paid Promotion" disclosure label for sponsored content. It has specifically prohibited undisclosed ads for prediction markets and restricted automated API replies.
These actions dismantle key, previously free, marketing channels for crypto: incentivized posting, undisclosed influencer promotions, and automated engagement. Consequently, user acquisition costs are expected to rise as organic reach diminishes. The platform is simultaneously favoring paid advertising, having relaxed its policies for crypto ads in many regions. This shift forces a recalibration of the crypto influencer economy, moving from hidden endorsements to transparent, performance-based advertising. While this may lead to a cleaner information environment for users, it signals the end of an era of unregulated "wild" marketing on the platform, making visibility a paid privilege.
marsbit02/25 08:41
