SocialFi赛道新项目T2T2，能否接棒Friend.tech引领新浪潮 ？

Odaily星球日报Опубліковано о 2023-11-02Востаннє оновлено о 2023-11-02

Анотація

随着牛市呼声越来越强烈，SocialFi无疑将成为最热门的趋势之一。

原文作者：马丁 Talk

Friend.tech 的出现，在 SocialFi 领域掀起了新一轮的热潮。凭借基于 Key 的权益、联合曲线的社交裂变机制以及 FOMO 效应，Friend.tech 在短期内吸引了大量关注，该协议上线当天就产生了超过 13 万笔交易。在 Friend.tech 取得亮眼的成绩的后，SocialFi 应用如 Words.art，Stars Arena，Post.tech 等纷纷涌现，其中也包括即将在Bitget 新一期 LaunchPad 上线的新项目 T2T2 。

T2T2 与上述 SocialFi 应用存在显著差异，显示出强劲的增长潜力。今天，我们将深入探讨这个项目。

1. 功能层面

与 Friend.tech 一样，T2T2 也采用了联合曲线模型。Friend.tech 规模性吸引用户的关键就在于此，但其功能抓手较为单一，并没有为进一步建立新的延伸场景而作过多的设计，这也让注意力仅仅能够在小范围内转化为价值，发展上限存在一定的瓶颈。

而T2T2在 Friend.tech 的买卖 Keys 模式上，新引入了聊天室为用户提供了更为丰富的在线社交机会。通过与推特的连接，用户可以实时获取到 New Posts 榜单的信息，进一步增强了社交体验。

其次，T2T2 正在构建一个全民参与的粉丝经济体系，它激励用户通过交易朋友房间的 Key，将 Key 视为一种全新的社交关系资产，创造新的社交关系，实现社交关系和经济价值的紧密结合。T2T2 推出的“Learn to Earn”玩法允许用户学习特定知识并获得$T−Point 积分；而“Task to Earn”玩法使 T2T2 具备了Web3任务平台的应用前景。Web3项目方发布特定任务后，用户完成任务即可获得包括$T-Point 积分、代币、NFT、TAT 和白名单特权等在内的多种奖励。

2. 社交属性

深入研究会发现，Friend.tech 等 SocialFi 产品实现用户留存的关键因素在于联合曲线带来的收益预期以及 KOL 自身的影响力。然而，当房间内的 Key 价值不断攀升时，新用户进入房间的成本会变得极高，而早期用户更倾向于套现离场，长期来看，这种模式容易陷入死亡螺旋。因此，这种简单的纽带难以让应用与用户建立长期粘性关系。

相比之下，T2T2 的定位更偏向于社交化，即成为好友、家庭亲友等群体建立社交联系的工具。用户可以通过Web2社交图谱来建立以家庭、爱好喜好等为纽带的小规模房间进行特定范围的社交交流（类似于微信上的聊天群）。未来，T2T2 中可能会涌现大量零散的小规模房间，其他用户加入其中的成本相对较低，并且持有者因更为具象化的社交关系而更倾向于长期持有 Key。这样可以让用户回归到社交的乐趣中，而投机将不再是用户加入房间的主要目的。

3. 裂变效应

T2T2 的另一个独特之处在于，它既兼顾了基于联合曲线的 SocialFi 裂变效应，同时新引入的“Task to Earn”、“Learn to Earn”等新玩法使其生态更加多元化。这使得 Web3 营销与全新的 SocialFi 模型相结合成为可能，并促进私域流量转化为公域流量。这不仅能够提高用户的粘性和留存率，作为全新的 Web3 项目营销工具，T2T2 在帮助 Web3 项目与用户进一步绑定的同时，也能通过与 Web3 项目的长期合作中，捕获 Web3 项目的用户。

结语

SocialFi 一直被认为是加密行业的热门方向之一，也被视为开启下一轮牛市的重要推动力。

随着 Friend.tech 引发的 SocialFi 热潮，越来越多的项目涌现，为用户带来更丰富的功能和更流畅的社交体验。在这些项目中，T2T2 脱颖而出，它通过融合多个领域和赛道来构建一个社交属性更强的生态。正因如此，Bitget 选择 T2T2 作为新一期的 LaunchPad。

随着牛市呼声越来越强烈，SocialFi 无疑将成为最热门的趋势之一，也期待 T2T2 接下来的发展和表现。

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