Musk's Twitter Obsession: A 25-Year Unresolved Grudge
Elon Musk's 25-year obsession with his original vision for X.com, an ambitious online financial platform he founded in 1999, ultimately drove his acquisition and transformation of Twitter. After being ousted from the merged company that became PayPal, Musk never abandoned his dream of creating an all-in-one financial and social super-app.
In 2022, he acquired Twitter, systematically rebranding it to X and gradually introducing features like long-form content, video, and creator monetization to condition users for a financial ecosystem. By 2026, X introduced features like Smart Cashtags, allowing users to view and potentially trade assets directly within posts. Musk's strategy mirrors the success of Chinese super-apps like WeChat, fulfilling his original X.com vision of integrating social interaction, information, and financial transactions into a single platform.
This move represents not just a business expansion but a personal mission to reclaim his initial ambition and control the global flow of information and capital.
比推01/15 06:33
