The DeanBeat: 为什么Web3公司创建了开放元宇宙联盟?

老雅痞2022-08-07 tarihinde yayınlandı2022-08-07 tarihinde güncellendi

Özet

Web3的从业者真的很喜欢聚在一起开派对,他们上个月成立了开放元宇宙联盟,该联盟由Web3公司支持,希望解决元宇宙的互操作性挑战。

Web3的从业者真的很喜欢聚在一起开派对,他们上个月成立了开放元宇宙联盟,该联盟由Web3公司支持,希望解决元宇宙的互操作性挑战。这些公司担心,一个强大的公司可能会支配元宇宙,使每个人都使用一个封闭的系统,就像我们多年来在不同时代的技术中看到的那样。但是元宇宙不应该被黑魔王所控制。

我认为Web3公司正在做必要的工作以确保元宇宙保持开放,成员公司包括Decentraland, Dapper Labs, Space, Superwold, The Sandbox, Alien Worlds, Yuga Labs, Upland, Metametaverse, SuperWorld, Voxels, Decentral Games, Animoca Brands等等。

该团队被命名为 "Open Metaverse Alliance of Web3",即OMA3,旨在通过创建统一的区块链游戏标准来解决元宇宙内的互操作性挑战,以便用户能够将他们拥有的数字物品从元宇宙中的一个世界带到另一个世界,即像《雪崩》和《头号玩家》等小说中那样,所有虚拟世界相互连接的宇宙。

想要创建开放宇宙的公司已经成立了一个组织:元宇宙标准论坛。

OMA3打算加入最近宣布的Metaverse标准论坛,以参与和促进这个更广泛团体的一般标准化工作,以及其他正在为metaverse的相关主题工作的标准团体。但是,看到主张去中心化的Web3公司形成自己的子集团联盟,也许是一个有趣的迹象。毕竟,Web3的一些反对者很可能把区块链看作是元宇宙的一个弯路,而不是一个斜坡。

无论动机如何,开放元宇宙联盟的目标是与其他机构合作,提出正确的标准和技术来实现互操作性,OMA3将作为一个去中心化的自治组织(DAO)建立,以确保治理体系的透明和以用户为中心。OMA3将把工作重点放在专门从元宇宙区块链相关主题中产生的机会和挑战上,如NFT、协议、可转让身份、虚拟世界之间的门户、映射和索引的标准,OMA3邀请所有基于区块链的元宇宙平台创建者加入。

为了了解该联盟的意义及其动机,我与包括Alien Worlds首席执行官Saro McKenna、The Sandbox首席运营官Sebastien Borget和Upland联合首席执行官Dirk Lueth在内的联合创建者进行了交谈。

以下是我们采访的编辑稿。

GamesBeat:联盟是怎么来的?你参与情况如何?

Dirk Lueth:我不想追溯得太远,但当我最初开始接触所有区块链东西时,我一直有一个愿景,即人们将拥有自己的资产,并能够在任何游戏中把它们带到任何地方。Saro、Sebastian 和我一起参加了一个小组。在我们上线之前,我们在聊天,我说我们必须一起做一些事情。然后在6月初的NFT纽约会议上。我们做了一些预先讨论,讨论我们可以建立什么,我们让所有人都在同一个房间:Decentraland、Dapper Labs、Alien Worlds。

我们需要确定我们的原则,我们用第一个原则创建了网站,我们现在有560人注册了,他们有兴趣加入Web3开放元宇宙联盟,简称OMAW3。

GamesBeat:有一定数量的公司吗?

Saro McKenna:如果你去看网站,你会看到一定核心创始成员,不过560人主要是公司,而不是个人。

GamesBeat:最近发展起来一件有趣的事情是Khronos集团领导他们的元宇宙标准小组,你是否想在某个时候与之联系起来?

Lueth:当然,我们已经和他们谈过了,这是一个平行的努力。目前我们的想法是,我们将创建一个代表团的工作小组。我们有一些我们感兴趣的东西,对他们来说是不感兴趣的。但在另一端,我们想加入他们,因为他们做的很多事情也与我们有关,比如文件格式标准化,这些都是与区块链无关的事情。

Sebastian Borget:对于Dirk提供的背景,我想补充一些东西。我们选择宣布OMAW3创建的时刻,我们之间已经有了一些会议,那是在巴黎举行的Metaverse峰会,这是一个已经在舞台上融合了Web2.0和Web3演员的会议。我们和Saro、我、其他一些Web3公司以及会议的组织者一起在舞台上,Sandbox 也是一个核心组织者。

McKenna: 之所以这一点很重要,是为了在我们之间进行协调,然后在MSF和整个世界上发出声音,这是因为我们所建立用户拥有的元宇宙与传统上一直拥有和中心管理的平台有不同。构建技术平台的经典方式是,由一家公司构建一个专有平台。用户根据该平台的所有者和创造者制定的规则参与其中。用户几乎没有权力定义他们对系统中发生事情的所有权,他们的身份,以及任何参与的规则。

我们通过代币所构建的元宇宙是由创始人和用户共同拥有的系统,这与以前存在的东西有相当大的区别,所以我们大家之间的结合是有意义的。首先,要在原则上保持一致,因为这是任何标准化或其他我们合作的东西的基础。我们正在定义这些原则,然后我们以联合的方式走出去,无论是对MSF还是对其他任何有兴趣了解什么是用户拥有的元宇宙,什么是Web3技术的人,最终对监管者,对普通人--这很重要,因为我们正在建立的东西与以前的东西很不一样,我们能够展示一个统一的阵线,帮助人们理解,然后在这个技术的基础上建立。

Borget:当你看MSF的时候,它是大公司。它是Adobe、微软、Meta,当然还有Roblox等等。从他们的角度来看,我们每个人都太小了,尽管其中一些公司--例如Epic已经向我们伸出了援手,他们一直比较开放,但这给了我们更多的认可。我们相信,在未来十年里,我们可以塑造元宇宙,我们应该在制定标准的桌子上有一个席位。

GamesBeat:你是否认为Web3是元宇宙的一个重要组成部分?在这里,是否有一些特定的技术是Web3促成的,而元宇宙必须要有这些技术?

Lueth:首先,我们正在做这种范式转变,从以平台为中心转向以用户为中心。当用户能够控制他们的资产时,我们相信元宇宙将蓬勃发展,因为当你拥有东西时,你能够再次出售它,所以人们变得更有创造力。很明显,我们希望元宇宙成为一个有创造力的地方。

McKenna::我们定义为OMAW3的原则是,元宇宙是一个参与者之间发生点对点互动的地方。这就需要在这个时候进行区块链建设。有可能在未来会有某种其他技术允许真正的点对点。但目前,为了让人们作为共同拥有者走到一起,进行交易和相互分享,而不需要通过一个中心化的平台,这个平台可以调解他们之间的交往,也可以规定这种交往如何发生--对我们来说,元宇宙确实是建立在区块链上。

GamesBeat:那么,Web2.0和Web3的共存必须要发生?

Lueth: 你看一下传统媒体,广播从来没有消失过,我们仍然有广播和电视,人们也把时间花在其他地方,人们会有理由想回到一个有围墙的花园里去做这些事。

Borget:我想说的是,一个关键的原则是围绕身份的概念。我们不是在讨论与价值或与价格有关的东西,这是关于ID,所有参与者都有机会接受一个透明和公共的账本,不能被任何一方改变。

总的来说,身份很重要。我们想超越仅仅代表从一个世界到另一个世界的资产,我们想推动一个元宇宙的愿景,作为一个你可以真正成为你自己的地方,带着你所有的进展、你的历史和你的声誉在不同的地方进行,而不需要再次复制。为了实现这一点,我们今天需要为你的头像、你的进展、你的声誉等互操作性制定原则。

McKenna: 这个关于在元宇宙中是否会有Web2.0和Web3构建者共存的问题,现在有一个以平台为中心的观点,然后我们正在进入一个以用户为中心的观点,用户是最重要的。我们支持点对点和用户拥有的平台模式的一个原因是,人们感到更有动力。他们共同建立一个系统。这就是为什么这与中心化的私有平台模式截然不同,也是为什么它具有颠覆性,能够释放出如此多的价值。但这并不是说私营企业和公司就没有作用了,这也是人们走到一起并建立事物的一个好方法。

仅仅是让一大堆演员在各地试图建立去中心化的东西,也不一定是最有效的做事方式,公司当然有其作用,即使是在用户拥有的元宇宙。只是他们可能无法控制平台,也无法在这个层面上获取所有的价值。当然,公司在建立内容、建立游戏、建立信息应用、建立许多功能和我们未来在元宇宙中生活的方式等方面都有作用,他们只是不会有作为平台所有者的优先地位,这对内容出版商来说是一个新的商业模式,他们必须围绕这个商业模式进行思考。

GamesBeat:是否有一些公司已经做了一些小事情来显示这种互操作性?可以发展成标准的事情?

Lueth:Upland已经开发了所谓的NFT门户网站。我们有一个项目,人们可以把他们的数字项目导入Upland。我们将推出这个NFT门户网站,人们可以从其他区块链上导入任何NFT,将来也可以导出它们。如果你的汽车在Upland被损坏,你想在Sandbox或Alien Worlds使用它,我们必须告诉Sandbox,"嘿,这辆车有这个损坏。你必须采取这种特性,并在你的世界中应用这种特性。" 这就是为什么我们可能也要开始一些双边合作。我们正试图弄清这一点,并从那里建立发展标准。

Borget:关于资产文件格式,我认为我们正朝着围绕GLTF和某些3D文件格式的标准化发展,这些文件格式也包括在不同的虚拟世界中以同样的方式表现3D场景的能力。他们可以在Web2.0和Web3中工作,因为他们独立于这些技术,这是第一步。我们可以超越这一步,作为Web3和Metaverse论坛的一部分,并思考,第一,我们如何能够采取任何数字资产,并以不同的方式表示它。在Sandbox中,我们已经做到了这一点。我们可以把一张二维图片表现为三维人物。我们已经对许多流行的NFT收藏品进行了这样的处理。

GamesBeat:在游戏玩家和开发者中,对NFT和区块链有一些抵触,你是否已经在Metaverse论坛的成员中发现了这种情况?

Lueth:正如我提到的,我们是一个如此年轻的行业。一旦人们了解到他们可以把他们的资产带到不同的世界,他们可以在不同的体验中使用他们以前拥有的东西,并且用他们现有的资产提取娱乐价值,我认为玩家群体--我倾向于说硬核玩家群体。这不是他们的全部。也许是一些人对此很有发言权。但是一旦人们看到这是一个新功能,一个他们可以得到的新好处,就会有新的东西产生。只是现在还太早。当然,现在的经济低迷也符合他们的游戏规则。"哦,所有这些NFT都不会有任何价值。" 不过,我们要做的恰恰相反。我们将为它们提供效用,我们只是需要时间来做到这一点。

在2021年和2022年,区块链游戏联盟从40个成员发展到400个成员,在旧金山的GDC和其他会议上,我们已经看到了对技术本身的普遍兴趣,以及公司进入该领域的动向,包括游戏行业现有的老手,我们也看到了来自玩家和其他只考虑短期货币化行为者的反击,试图只是推出NFT来赚取快速收入,而没有一个好的使用案例,这是我们正在努力反对的东西。NFT不是一个快速盈利的媒介,它是一项有利于用户的技术,以及他们可以随着时间的推移利用他们的资产做什么。

McKenna: 我们希望与成功的元宇宙和游戏进行全面的合作。我们明白,我们所构建的技术类型与他们所构建的技术有本质的不同,这就是为什么我们要组织成OMAW3,也是为什么我们要向现有的Web 2.0空间伸出援手,我们希望在现有空间和区块链之间建立更多的桥梁,并随着我们不断开发这项技术而获得更多的理解。

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