互联网正在构建原生金融系统,成败关键仍在于用户体验

深潮2025-09-11 tarihinde yayınlandı2025-09-12 tarihinde güncellendi

基础设施提供可能,用户体验赢得一切。

撰文:Ignas Survila

编译:AididiaoJP,Foresight News

货币正在经历属于它的「互联网时刻」。

网络早已拥有了通信系统(电子邮件)、发布平台(博客、社交媒体)和商业系统(Stripe、Shopify)。现在正在构建自己的金融系统。这个系统天生可编程,默认开放,且从第一天起就无国界。这个系统正建立在稳定币的底层协议之上。

但关键在于:尽管基础设施正在兴起,我们仍然缺乏关键的用户体验。而历史告诉我们,正是在这里,最大的赢家得以加冕。

基础设施提供可能,用户体验赢得一切

每一次酷炫的技术变革都始于基础设施,但没人会记住协议,所有人记住的是让它变得可用的产品。

1982 年,简单邮件传输协议(SMTP)让电子邮件成为可能。然而直到 2004 年,Gmail 以其简洁的产品、海量的存储和有效的垃圾邮件过滤器推出后,电子邮件才真正普及。

搜索引擎在谷歌出现之前早已存在。AltaVista、Archie、Lycos。但谷歌简化了一切,它更快、更简洁、更智能。

Skype 没有发明互联网语音协议(VoIP),WhatsApp 没有发明即时通讯,但它们让这些技术为普通人所用。

我们正处在货币发展的同一个拐点

稳定币正在帮助创建一个互联网原生的金融系统。

而这并非理论,它已经在运行。

  • 2024 年稳定币在链上结算了超过 15.6 万亿美元。

  • Tether 现在是全球第 18 大美国国债持有者,超过了韩国、阿联酋甚至德国等国家。换个角度看,世界第四大经济体现在持有的美国债务已少于一个稳定币发行商。

  • 然而尽管规模如此,流通中的稳定币仅为 2630 亿美元,相比之下,美国的 M2 货币供应量为 22 万亿美元,渗透率勉强达到 1%。

  • 如今,全球使用稳定币的人不到 5%,但预计在未来五年内,采用率将达到 7-10%,从而释放出大规模的金融包容性新浪潮。

  • 在拉丁美洲、中东和北非以及东南亚等地区,稳定币已经作为平行的美元经济体运作,人们每天依靠它们来逃避通货膨胀、资本管制或当地银行系统的失败。

我们从未见过金融基础设施如此快速地扩展,尤其是跨境扩展。稳定币已经触达全球数百万用户。这有充分的理由:它们快速、无国界、以美元计价,并运行在开放协议之上。在一个有 14 亿人无法获得充分金融服务、甚至更多人受制于资本管制或波动剧烈的本地货币的世界里,稳定币提供了革命性的东西:一个接入全球美元网络的接口,只需一部智能手机即可从任何地方访问。

但问题在于:如果你今天尝试使用稳定币,很快就会碰壁。支付体验笨拙,入门过程令人困惑,一切都包裹在行话、钱包、Gas 费、网络、跨链桥之中。

这就是差距所在,我们有了一个新的货币操作系统,称之为互联网原生金融云,但大多数人仍无法访问它。

这就像在圣诞节收到了一个 PS2 方向盘,却没有 PlayStation 来连接它。一个巨大的机会就摆在眼前:让这一切感觉正常、无形、顺畅。

为何用户体验是护城河

在金融科技领域,拥有用户就意味着拥有用户关系。信任在这里建立,用户行为在这里塑造,长期价值在这里创造。

虽然在战略会议上,用户体验很少是最有力的论据,但在金融科技领域,它就是一切。因为这不仅仅是软件,这是钱。而钱需要信任。

只需看看新银行业中最成功的案例 Revolut、Cash App、Nubank。这些公司在不同的市场运营,但它们都遵循相同的策略:提供世界级的用户体验。

随着稳定币进入其采用的下一阶段,真正的赢家将是人们在给家人汇款时信任的品牌、他们本能地用于支付午餐的卡片,以及悄然取代他们当地银行的应用程序。将是那种让稳定币变得无形、让它们感觉像普通货币一样的体验。普通,但全球通用。

为何是现在?

让此刻如此紧迫和令人兴奋的是三股力量的结合:

基础设施已就绪

  • 稳定币具有流动性且正在深度整合。

  • 钱包即服务平台(如 Privy)和嵌入式入金通道(如 Bridge)使得技术上的用户体验难题得以解决。

  • 信用卡发行、合规即服务和 KYC 提供商,所有这些都经过了实战检验。

监管正在跟上

  • 香港于 2024 年推出了针对稳定币的立法。

  • 美国财政部的 GENIUS 法案为受监管、可扩展的稳定币使用勾勒了未来路径。

用户基数正在快速增长

  • 在拉丁美洲和撒哈拉以南非洲,稳定币已经在跨越式地替代银行。

  • 全球仍有 14 亿人无法获得充分金融服务。但他们拥有智能手机。

  • Z 世代天生就是互联网金融的原住民。

这不是投机性的炒作周期。这是基础设施的成熟,是监管在铺路,是一个巨大的消费市场等待被服务。数十亿人仍然缺乏现代金融工具和服务的接入,但他们拥有智能手机、互联网接入,并且对稳定币越来越熟悉。底层协议终于到位。现在是一场竞速,去构建那个让一切焕发生机的体验层。

稳定币标准正在书写

我们相信,目前金融科技领域最被低估的举措,就是构建一种感觉像 Apple Pay 一样的稳定币体验,包括一种融入背景的体验、一种就是能用的体验、一种通过显而易见和值得信赖和全球通用而获胜的体验。

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